Cambridge Review Publishing
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Open Business Models - Creating And Capturing Value Through Systematic Partnership From Outside-In And Inside-Out
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Creating An Innovation Sandbox - A Platform For Controlled Experimentation
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Embedding Remarkability - Eight Further Strategies For Business Distinction
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Outrageous Or Purposeful? - Why True Distinction Transcends Mere Shock Value
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Market-Specific Demand Generation - Tailoring Customer Creation Approaches
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From Agile Piracy To Naval Discipline - Mastering Organizational Evolution
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Crafting Business Models With Visual Storytelling - Bringing Strategic Concepts To Life Through Narrative
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Return Every Handshake - Turning First Impressions Into Enduring Loyalty
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Open The Factory Doors - Revealing Your Brand's Processes To Foster Appreciation And Trust
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Prototyping Business Models - An Approach To Iterative Design And Innovation
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Strategic Customer Profiling - Scenario-Driven Guidance For Beachhead Selection
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The Fallacy Of Supply And Demand - How Market Prices Arbitrarily Anchor Our Perceptions Of Value
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Stage A Gig - Transforming Passive Audiences Into Connected Tribes; The Unreplicable Power Of Live Interactions
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Regression To The Mean - Why Our Intuitive Predictions Ignore The Pull Towards The Average
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Create An Idea That Spreads - Shifting Focus To Innovating Offerings That Serve As Their Own Compelling Message
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The Fading Echo Of Mass Media - Why The Tv-Industrial Complex No Longer Drives Growth
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Tipping Point Leadership In Action - Mastering Rapid Organizational Change
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The Whole Product Concept - Closing The Gap Between Marketing Claims And Customer Fulfillment To Secure Market Entry
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Crafting Business Models - The Strategic Application Of Scenarios In Business Model Development
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The Marvels Of Priming - How Hidden Cues Shape Our Perceptions Emotions And Actions
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The High Price Of Ownership - Why We Overvalue What's Ours And Dread Its Absence
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The Influence Of Expectations - How Our Minds Predetermine Perception And Experience
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