Getting Hired - Crafting Your Purpose Brand's Proposition
Publishing Cambridge Review
Publisher: Cambridge Review Publishing
Summary
GETTING HIRED CRAFTING YOUR PURPOSE BRAND'S PROPOSITION (STRATEGY & INNOVATION) WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: The Innovation Paradox: Why Good Intentions Fail Progress, Not Products: Introducing Jobs Theory Decoding The "Job To Be Done": Functional, Social, And Emotional Dimensions The Art Of Job Hunting: Finding Unmet Opportunities Listening Beyond Words: Understanding Customer Intent Crafting Your Product's Résumé: The Job Spec Blueprint Designing Unforgettable Experiences: The Heart Of The Résumé Eliminating Obstacles: Making Adoption Seamless The Uber Standard: Perfecting The Service Experience Trust As Currency: The Role Of Reviews In Your Product Résumé Earning A Premium: When Customers Gladly Pay More The Purpose Brand: Becoming Synonymous With The Job Building The Jobs-Focused Organization: Integrating For Advantage Avoiding The Pitfalls: Keeping Your Eye On The Job The Enduring Power Of Jobs Theory: A Path To Predictable Growth
