The Fading Echo Of Mass Media - Why The Tv-Industrial Complex No Longer Drives Growth
Publishing Cambridge Review
Verlag: Cambridge Review Publishing
Beschreibung
THE FADING ECHO OF MASS MEDIA... WHY THE TV-INDUSTRIAL COMPLEX NO LONGER DRIVES GROWTH (MARKETING & GROWTH) WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: The Legacy Of The Five Ps: Traditional Marketing's Golden Age The Rise Of The Tv-Industrial Complex Mass Advertising's Magic Formula: Success Stories Of The Past The Shift: Consumers Become Post-Consumption The Growing Attention Deficit: Why Ads No Longer Work The Invisibility Of "Very Good": When Ordinary Fails The Law Of Large Numbers And Advertising's Decline Targeting The Edges: From Mass To Niche Marketing Ideas That Spread, Win: Unleashing The Ideavirus Marketing As Design: Engineering Remarkability Into Products The Problem With Fear: Why Companies Avoid The Purple Cow Differentiating Customers: Focusing On The "Who's Listening?" The New Marketer: From Communicator To Designer In Search Of Otaku: The Obsession That Drives Adoption The Magic Cycle Of The Purple Cow: Sustaining Growth In A New World
