Prototyping Business Models - An Approach To Iterative Design And Innovation
Publishing Cambridge Review
Publisher: Cambridge Review Publishing
Summary
PROTOTYPING BUSINESS MODELS AN APPROACH TO ITERATIVE DESIGN AND INNOVATION (STRATEGY & INNOVATION) WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: Understanding Business Models And The Essence Of Prototyping The Business Model Canvas: Your Core Prototyping Tool Embracing The Design Attitude For Business Model Innovation Customer Insights: The Foundation For Effective Prototyping Ideation Techniques For Generating Business Model Prototypes Visual Thinking: Making Your Business Model Prototypes Tangible Prototyping At Different Scales: From Sketch To Field-Test Developing Elaborated Business Model Prototypes With The Canvas Assessing Viability: Creating Business Case Prototypes Testing Your Business Model Prototypes In The Field Leveraging Business Model Patterns For Prototyping Inspiration Integrating Scenarios For Future Business Model Prototyping Evaluating Business Model Prototypes With Swot Analysis Communicating Your Business Model Prototypes Through Storytelling Managing The Business Model Design Process And Prototyping Iterations
Available since: 08/30/2025.
Print length: 45 pages.
