Open Business Models - Creating And Capturing Value Through Systematic Partnership From Outside-In And Inside-Out
Publishing Cambridge Review
Publisher: Cambridge Review Publishing
Summary
OPEN BUSINESS MODELS CREATING AND CAPTURING VALUE THROUGH SYSTEMATIC PARTNERSHIP FROM OUTSIDE-IN AND INSIDE-OUT (STRATEGY & INNOVATION) WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: Introduction To Open Business Models: Collaborating For Value Creation The Era Of Open Innovation: Responding To Distributed Knowledge Shifting From Closed To Open: New Principles For Innovation Understanding "Outside-In" Open Business Models: Exploiting External Ideas Case Study: Procter & Gamble's "Connect & Develop" Strategy Understanding "Inside-Out" Open Business Models: Monetizing Internal Assets Case Study: Glaxosmithkline's Patent Pools For Broader Access The Connector Role: Multi-Sided Platforms In Open Innovation Key Partners And Their Strategic Importance In Open Models Value Propositions: Creating And Capturing Value Through Openness Key Activities For Managing Open Collaboration Key Resources: The Foundations Of Open Business Models Customer Segments: Engaging Diverse Stakeholders Revenue Streams And Cost Structures In Open Models Designing Your Open Business Model With The Business Model Canvas
Available since: 08/30/2025.
Print length: 45 pages.
