Market-Specific Demand Generation - Tailoring Customer Creation Approaches
Publishing Cambridge Review
Casa editrice: Cambridge Review Publishing
Sinossi
MARKET-SPECIFIC DEMAND GENERATION TAILORING CUSTOMER CREATION APPROACHES (STARTUP & ENTREPRENEURSHIP) WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: The Path To Epiphany: Introducing The Customer Development Model The Perilous Road: Why The Product Development Model Fails Startups The Strategic Imperative: Understanding The Four Types Of Startup Markets The Philosophy Of Customer Creation: Beyond Marketing Communications Getting Ready For Launch: Choosing Your Market Type And Assessing Risks Defining First-Year Objectives: Customer Creation Goals By Market Type Strategic Positioning: Crafting Your Company's Narrative By Market Type Product Positioning: Differentiating Your Offering By Market Type External Validation: Engaging Analysts And Influencers For Positioning The Big Reveal: Selecting The Right Launch Strategy By Market Type Targeted Communication: Selecting Customer Audiences And Messengers Crafting Sticky Narratives: Messages, Context, And Media Strategy Measuring Impact: Tracking Success And Creating Demand By Market Type Bridging The Chasm: Transitioning To Mainstream Customers And Sales Growth The Agile Enterprise: Building Mission-Centric, Fast-Response Departments
