Other books that might interest you

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  Generation Experience - 8 steps...

  Hunter Leonard

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  Over 40 and thinking about starting a business? Have you had enough of working for someone else orhad your career in corporate interrupted through redundancy? Then this book is a must read for you. Here you will find clear strategies on how to start and run a successful first business in your 40’s and beyond. Hunter Leonard has compiled a comprehensive guide on the 8 skills you’ll need to be successful. Here's just some of what you'll get out of reading this book:- How to know if you are ready to start a business- How to know if your business idea has legs- How to set goals and aspirations and use strategic planning to get there- How to manage money, people and quality in your business- How to get the word out through marketing and public relations- How to keep the focus of your business on the most important factor - the customerIf you're feeling like you're ready to begin, grab a copy of this book and let's get started.

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  Blockchain and Cryptocurrency...

  Simon Winston

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  "Blockchain and Cryptocurrency for Beginners: A Beginner's Guide to the Future of Digital Finance" 
  Are you intrigued by the world of digital finance but find the concepts of blockchain and cryptocurrency confusing? Fear not, for this comprehensive guide is here to demystify the complex terrain of blockchain technology and cryptocurrencies, making it accessible and understandable for beginners. 
  In this book, you will embark on a journey to unravel the revolutionary potential of blockchain technology and its most prominent offspring, cryptocurrency. From the fundamental building blocks of blockchain to the intricacies of cryptocurrency mining, trading, and investment, this guide covers it all. 
  Discover the inner workings of blockchain technology and learn how it has disrupted traditional financial systems. Dive into the fascinating history of Bitcoin, the first cryptocurrency, and explore the vast array of alternative digital currencies that have emerged since. Understand the crucial role of wallets and exchanges in managing and transacting cryptocurrencies securely. 
  Delve into the concept of smart contracts and decentralized applications (DApps), and explore the vast possibilities they present in transforming industries beyond finance. Uncover the strategies and tools of cryptocurrency trading and investment, whether you're seeking short-term gains or long-term portfolio management. 
  Security is of paramount importance in the crypto space, and this book provides essential insights into protecting your digital assets against scams, hacks, and privacy breaches. Gain a comprehensive understanding of the global regulatory landscape surrounding cryptocurrencies and explore the future trends that will shape the industry. 
  Get ready to unlock the mysteries of blockchain and embrace the potential of cryptocurrencies as you embark on this educational journey into the future of digital finance. 
    
   

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  Stealing Genius - The Seven...

  Steven Miller

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  Improvement is not innovation…and innovation is essential if your aim is to survive in today’s business environment. 
  Stealing Genius lays the foundation for a dramatic and long-overdue shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. However, fixating on improvement in today’s world is a dangerous path—one that ultimately leads to commoditization and irrelevance. 
  Targeting your time, attention, and resources on innovation, by contrast, means identifying something that does not exist right now in any form—something that will create a powerful, uncopyable experience for your target customer. 
  In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of adaptive innovation—or Stealing Genius. How? By delivering an experience that the competition either cannot or will not attempt to copy. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer. 
  Featuring dozens of real-life case studies from a wide range of industries, Stealing Genius outlines Miller’s proven six-step process for creating an uncopyable experience. You’ll learn how to:Do more than think outside the box—you’ll build a new box completelyIdentify your “moose”, the distinctive customer/client profile for which you are huntingLeverage insight from daily experience, personal heroes, and organizations outside your industry to better serve your customersFlip the competition by doing the exact opposite of what those in your industry are currently doingMaximize your strategic innovation by bringing in a Stealing Genius facilitator 
  Create a truly original brand experience and start pioneering in your industry by implementing the game-changing process of Stealing Genius.

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  Beyond Conflict - Transforming...

  Brian Foster

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  "Beyond Conflict: Transforming Relationships with Difficult Individuals" is a profound guide to navigating the complex and often challenging terrain of difficult relationships. This book provides helpful insights as well as practical strategies for understanding, empathizing with, and ultimately transforming interactions with individuals who may exhibit problematic behaviors. 
  Within its pages, readers will embark on a transformative journey that explores the roots of conflict, common traits of difficult individuals, and the profound impact of emotional and mental health on interpersonal relationships. Through engaging case studies and in-depth analysis, the book illustrates how understanding and empathy can lead to healing and reconciliation. 
  "Beyond Conflict" equips readers with the tools and knowledge needed to assess their own behavior, identify triggers, and build emotional intelligence. It offers practical guidance on active listening, nonviolent communication, and effective conflict resolution techniques, empowering individuals to foster healthier connections. 
  This book emphasizes the importance of self-reflection, boundary-setting, and maintaining a compassionate mindset. It encourages readers to embark on a path of personal growth and transformation, showcasing the possibility for positive change, even in the most challenging circumstances. 
  "Beyond Conflict: Transforming Relationships with Difficult Individuals" is a must-read for anyone aiming to navigate the complexities of difficult relationships with grace, empathy, and resilience. It offers a roadmap to create lasting and meaningful connections in a world where understanding and compassion are more crucial than ever.

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  The Accountant Marketer - The...

  Karen L. Reyburn

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  If you have ever thought “I’m not a marketer. I’m an accountant,” this book is for you. 
  "Very generous insights from the industry's leading marketing expert that will challenge, illuminate, and ultimately...deliver results." James Ashford, bestselling author of Selling to Serve 
  Marketing can be confusing and frustrating, and approaching it with purely an accountant mindset—going straight to the data, expecting an obvious return on investment—won’t deliver the kind of results you want. 
  Your marketing only works when it is a true reflection of you and your values. 
  Inside this book, you’ll find a structure for marketing which, when followed, helps your audience see who you and your firm truly are. 
  As a result, you’ll spend more time signing clients you like (and even love) and less time filtering out leads. Most likely, you’ll find yourself better at it than you originally thought. You may discover you really enjoy marketing! With these changes in your mindset and your process, you’ll have an accounting business which allows you to: 
  Do work you enjoy. 
  Get paid for your worth. 
  Work with clients perfect for you.

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  20 Things That Would Make the...

  Roger Mosey

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  "A brilliant A-to-Z for the modern newsroom." – Jeremy Vine
  "A must-read." – Julie Etchingham
  "Highly recommended reading." – Justin Webb
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  We are at a defining point in the history of news. Following a surge of fake news, clickbait and conspiracy theories, the 2020s have ushered in a welter of existential threats for public service broadcasting.
  So, where do we go from here? Former Today editor and head of BBC television news Roger Mosey thinks public service broadcasters must buck the trends and in this incisive book he offers twenty core ways in which the news can save itself by getting smarter, sharper, more diverse, more nuanced and less exposed to pummelling by politicians.
  Mosey sees two possible futures: one in which the incitements of populist demagogues and the passions of social media are ever dominant – or one where we fight hard to retain media that has an interest in the public good and preserves truth, fairness and evidence-based judgements.
  From one of British broadcasting's most experienced voices comes the definitive exploration of Britain's news output and what must change if we are to avoid a future of uninspiring news, uninformed decision-making and accountability-dodging politicians.

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