Altri libri che potrebbero interessarti

• 

  How to Be Grateful - An Aztec...

  Pablo of Texcoco

  • 0
  • 0
  • 0

  A delightful Aztec work that has much to teach us about the value of giving thanks—to our contemporaries, our elders, and our ancestors 
   
   
   
  Centuries before anyone ever thought of keeping a gratitude journal, the Aztecs understood the profound value of being grateful. For generations, specially trained Aztec public speakers presented traditional dialogues at marriages, births, funerals, government ceremonies, and other important occasions. In these dialogues, people of different generations are imagined speaking to each other with mutual respect and gratitude across time, encouraging listeners to be grateful to their contemporaries, elders, and ancestors, as well as the divine, and reminding the living what they owe to future generations. In the late 1500s, one of these Aztec speakers, Pablo of Texcoco, recorded a collection of these dialogues, now known as the Bancroft Dialogues. In How to Be Grateful, Nahuatl- or Aztec-language specialist Frances Karttunen and Camilla Townsend, Cundhill History Prize–winning author of Fifth Sun: A New History of the Aztecs, present this fascinating work in an accessible translation.

  Mostra libro

• 

  Connect - How to Inspire...

  Simon Lancaster

  • 0
  • 0
  • 0

  *NEW EDITION FEATURING UPDATED MATERIAL*'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY'A racy, engrossing read' PROFESSOR IAN ROBERTSON'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIES Communication can make the difference between failure and success. When communication goes badly, it's a nightmare. When it goes well, it's the stuff of dreams. In this revelatory and entertaining guide, top speechwriter Simon Lancaster reveals that the secret to great communication lies not in logic alone, but in skilfully connecting with people's deepest instincts and emotions. Through the power of connections, it is possible to transform people's perceptions about almost anything, making the scary safe, the unfamiliar familiar, and even turning a 'no' into a 'yes'. Drawing on cutting-edge neuroscience and ancient rhetoric, Lancaster examines ten powerful connections you can instantly make to change how people think, feel and act. Forget incomprehensible acronyms, mixed metaphors and jumbled jargon; with these connections, you can literally get people's mouths watering, make their hearts race and leave them addicted to your presence. Packed with wisdom, humour and actionable methods, Connect is the ultimate guide to great communication, giving you the power to inspire, influence and energise anyone, anywhere, anytime.

  Mostra libro

• 

  Persia and Islam: The History of...

  Editors Charles River

  • 0
  • 0
  • 0

  As the Persian Empire’s power makes clear, Persia has been a crucial area throughout history, and thus it has been fought over incessantly, watching empires rise and fall. For most of the past 1,400 years, Islamic powers have struggled for supremacy in the region.  
  The split between the two forms of Islam was already in the process of forming upon the death of the Prophet Muhammad. Muhammad had constructed around himself not only a potent new religious movement but also a powerful young state called the Ummah (the "Community" for lack of a better translation). Belonging to the Islamic faith also meant belonging to the Ummah, which was governed by its own laws and had many of its own institutions. 	Amid the upheaval in the Islamic world following Muhammad’s death, the Umayyad Caliphate lasted for less than a century, but in that time it managed to become one of the most influential of the major caliphates established following him. Its official existence was from 661-750, and the rulers were the male members of the Umayyad dynasty, roughly translated from Arabic as the “Sons of Umayyah.” Its primary base of power was in Syria following the creation of a dynastic, hereditary rule headed by one of Syria’s long-lasting governors, Muawiya ibn Abi Sufyan. 
  	The Ottoman Empire and Safavids would also vie for power in Persia after the caliphates, and the Ottomans in particular spent several centuries expanding their empire’s size, power, and influence, bumping up against Eastern Europe and becoming one of the world’s most important geopolitical players. It was a rise that would not truly start to wane until the 19th century.  Preserving its mixed heritage, coming from both its geographic position rising above the ashes of the Byzantine Empire and the tradition inherited from the Muslim Conquests, the Ottoman Empire lasted more than six centuries.

  Mostra libro

• 

  The Virtues of Captain America...

  Mark D. White

  • 0
  • 0
  • 0

  In The Virtues of Captain America, philosopher and long-time comics fan Mark D. White shows us that this fictional superhero's "old-fashioned" moral code is exactly what we need today to restore kindness and respect in our personal and civic lives. 
   
   
   
  Now in its second edition, The Virtues of Captain America is updated to include all the new developments in Captain America's saga. This edition also offers new material on Sam Wilson—formerly Captain America's partner the Falcon who recently became Captain America himself—and how his interpretation of the role compares to Steve Rogers's. 
   
   
   
  The Virtues of Captain America examines the moral and political philosophy behind eighty years of Captain America comics and movies; demonstrates that the core principles and judgment exhibited by Captain America in the 1940s remain relevant in the twenty-first century; and illustrates how Captain America stands for the basic ideals of America, not its politics or government. 
   
  The second edition of The Virtues of Captain America remains a must-listen for everyone wanting to make ethical decisions in complex real-world situations and tackle the personal and political issues of today with integrity and respect.

  Mostra libro

• 

  The Hidden History of the...

  Thom Hartmann

  • 0
  • 0
  • 0

  America's most popular progressive radio host and New York Times bestselling author explores the fall of the American Dream and the steps we can take to bring it back. 
   
   
   
  The widening wealth gap is all too familiar to many Millennials and GenZers, especially when home ownership and the lack of debt seem like faraway fantasies. And it's no surprise when they only hold about 4.6% of the country's wealth while Boomers held 22% at around the same age. So what happened to the promise of the American Dream? 
   
   
   
  In this new, final entry of his celebrated Hidden History series, Thom Hartmann uncovers the rise of the American middle class through the progressive policies of FDR, through to its downfall with the increasing privatization and economic deregulations of the Reagan era. 
   
   
   
  He also explores potential solutions including wealth and inheritance taxes to lessen economic inequality, supporting unions through increasing labor rights, and renationalizing public spaces and transportation. 
   
   
   
  The American Dream often remains just a dream for many, but this book highlights what needs to be done to take it back and help make it a reality for us all.

  Mostra libro

• 

  Wired To Buy - The...

  Brian Gibson

  • 0
  • 0
  • 0

  This audiobook is narrated by an AI Voice.   
  Unlock the Brain's Buy Button 
  What if you could understand your customers better than they understand themselves? Wired To Buy takes you inside the mind of the modern consumer, revealing the hidden neurological triggers that drive decision-making, loyalty, and purchase behavior. 
  Blending cutting-edge neuroscience with real-world marketing strategies, this groundbreaking guide decodes how emotions, cognitive biases, and sensory input influence buying choices and how you can ethically harness this knowledge to boost engagement, trust, and sales. 
  Whether you're an entrepreneur, marketer, business leader, or simply curious about the brain's role in commerce, this book will equip you with the science-backed techniques the world's most successful brands use to turn browsers into buyers. 
  In this eye-opening book, you'll discover: 
  •	How to activate the primal parts of the brain that drive decisions 
  •	Why storytelling outperforms data—and how to craft irresistible brand narratives 
  •	The surprising role of visuals, colors, and sounds in consumer behavior 
  •	How to design messages that bypass skepticism and hit emotional hot buttons 
  •	Ethical strategies to build lasting trust and brand loyalty 
  Wired To Buy is your shortcut to mastering the psychology of persuasion in the digital age because when you understand how the brain works, you can make marketing that truly works.

  Mostra libro