¡Acompáñanos a viajar por el mundo de los libros!
Añadir este libro a la estantería
Grey
Escribe un nuevo comentario Default profile 50px
Grey
Suscríbete para leer el libro completo o lee las primeras páginas gratis.
All characters reduced
Brandalism - Building brands by vandalising the status quo - cover

Brandalism - Building brands by vandalising the status quo

Mike Sharman

Editorial: Tracey McDonald Publishers

  • 0
  • 0
  • 0

Sinopsis

In BRANDALISM, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona.
The future of PR and influence, when (or if) to launch a new business as opposed to a division, raising capital, the impact of presentations, startup school fees, and emphasis on a manifesto rather than purpose, are the aspects Mike obsesses over in this insightful read, wrapped in his trademark, comedic, copy.
Mike Sharman, the co-founder of the creative, digital agency Retroviral that has made more brands 'go viral', globally, than any other agency in Africa, uses his unique storytelling proposition to provide insight into 12 years of building a business from scratch, while elevating his clients to emotional, (commercial) cult status.
"Mike Sharman delivers the well needed wake-up call that your brand needs (and your customers deserve)." – Richard Mulholland
Disponible desde: 07/03/2022.
Longitud de impresión: 224 páginas.

Otros libros que te pueden interesar

  • The Power of Not Thinking - How Our Bodies Learn and Why We Should Trust Them - cover

    The Power of Not Thinking - How...

    Simon Roberts

    • 0
    • 0
    • 0
    Ask someone to point to the part of their body responsible for their intelligence and it is highly likely that they will point at their head. This assumption is understandable, given that, for centuries, from Descartes' "cogito ergo sum" to the computer age, this is what we have been told to think. 
     
     
     
    And yet we all share common experiences that have revealed the incomparable power of "not thinking." Have you ever struggled to remember your pin number only to hold your fingers out and type it correctly with your hands, played the piano without focusing on remembering the correct notes, or listened to your gut feeling when under the pressure of a big decision? All these instances prove that it is time to stop neglecting the role the body plays in our acquisition of knowledge and to explore how it is that brain and body combine to deliver what we view as uniquely human intelligence. 
     
     
     
    In this unique new book, Simon Roberts looks at the pivotal role that our body plays in how we learn. Drawing upon an incredible range of cutting-edge science, real-life examples, and personal experience, Roberts explores the complexity of even the simplest of tasks that humans perform every day and goes on to explain how, with a greater awareness of the processes at work, we can tap into our full potential and excel in any area of our lives.
    Ver libro
  • T-dola 17 - cover

    T-dola 17

    Jason Yonai

    • 0
    • 0
    • 0
    T-DOLA 17 is six chapters that are recorded by the author and narrated by Jason Yonai a.k.a KazeLoon in 2023.
    Ver libro
  • Winning Attitude How to Cultivate a Positive Mentality for Lasting Success - cover

    Winning Attitude How to...

    J Maz

    • 0
    • 0
    • 0
    Winning Attitude: How to Cultivate a Positive Mentality for Lasting Success is a powerful guide to unlocking the mindset that drives achievement and fulfillment in every area of life. Packed with practical insights and actionable strategies, this audiobook explores how a winning attitude can transform challenges into opportunities and dreams into realities. 
    The foundation of success begins in the mind. This audiobook dives into the key components of a positive mentality, including resilience, self-belief, and an unwavering focus on goals. Through inspiring examples and easy-to-follow exercises, listeners will learn how to reframe negative thoughts, overcome self-doubt, and maintain motivation even in the face of adversity. 
    Discover the tools to build mental toughness, foster optimism, and cultivate habits that reinforce positivity daily. Whether you're striving for personal growth, career advancement, or simply a more fulfilling life, this audiobook provides the guidance you need to create lasting success from within. 
    Written by J. Maz, Winning Attitude isn’t just about thinking positively—it’s about adopting a mindset that empowers you to take bold actions, embrace continuous improvement, and unlock your true potential. Listen today and start building the mental foundation for a winning future.
    Ver libro
  • Money in the Twenty-First Century - Cheap Mobile and Digital - cover

    Money in the Twenty-First...

    Richard Holden

    • 0
    • 0
    • 0
    How three modern forces have redefined what "money" means, who controls it, and what the future of finance looks like 
     
    In Money in the Twenty-First Century, economist Richard Holden examines the virtues and risks of low interest rates, mobile money, and cryptocurrencies and explains how these three elemental forces will continue to play out—in our wallets, on the blockchain, and throughout major economies—in the decades to come. 
     
    Holden weaves in the stories of three people who have exerted massive influence over the future of modern money: US Treasury Secretary Janet Yellen, Ethereum cofounder Vitalik Buterin, and Raghuram Rajan, chief economist at the International Monetary Fund. Moving from micro to macro, Holden investigates the infrastructure that permits digital transactions, the currencies that underpin them, the race for control of those currencies, shifts in policy and the international monetary system, and the impact on the politics of money in the digital age. This book debates whether governments can keep these tectonic powers under control. 
     
    “Holden has an uncanny knack for writing about complex topics in a lucid, understandable way. He uncovers the reasons behind the recent spate of banking crises and explains where banking is likely to be headed in the era of digitalization. An edifying read for lay and expert alike.”—Bengt Holmström, Massachusetts Institute of Technology, 2016 Nobel Laureate in Economics
    Ver libro
  • Lead With Care - How to Inspire and Guide Others - cover

    Lead With Care - How to Inspire...

    Caleb David

    • 0
    • 0
    • 0
    Great leadership is not about control but about care. In Lead With Care, readers are introduced to a fresh perspective on leadership that prioritizes empathy, understanding, and support. This book provides a framework for inspiring others by showing genuine care and commitment to their success. It emphasizes the importance of listening, effective communication, and creating a culture of mutual respect and collaboration. Leaders will learn how to guide their teams through challenges, foster innovation, and build trust that drives exceptional results. With practical advice and compelling examples, Lead With Care is an indispensable guide for anyone looking to lead with integrity and inspire their teams to greatness.
    Ver libro
  • Favor in Business - Inspiring Business Stories from Great Entrepreneurs in American History - cover

    Favor in Business - Inspiring...

    Saul Flores

    • 0
    • 0
    • 0
    In a world where success is predominately measured by how much money we have in the bank, the size of our financial portfolio, and how prestigious our lives are, there have been great American Entrepreneurs who have chosen to take the path less traveled – to be truly compassionate and giving. They risked judgement, ridicule, and their fortunes; but in doing so they realized they could never out give God. 
    Author Saul Flores Jr. Brilliantly depicts in this book, Favor in Business, the incredible and encouraging stories of men and women who define what giving truly looks like, From William Colgate of the Colgate-Palmolive empire to Mary Kay of Mary Kay Cosmetics, 12 unique stories compiled from in-depth research and Biblical Scriptures grace the pages of the book to educate and bring awareness to what it means to be anointed to succeed in business. Favor in Business is uplifting, inspiring, and thought provoking. It gives new light on what it truly means to have faith and prosper because of it.
    Ver libro