D'autres livres qui pourraient vous intéresser

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  Conscious Marketing - How to...

  Carolyn Tate

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  In the modern  economy, businesses must have heart   The marketing industry is broken. Consumers are tired of  interruption, push, mass media and the manipulation of marketing  and advertising generally. They want to deal with honest, ethical  companies that have heart and purpose and that care about serving  all their stakeholders instead of their pockets. Conscious  Marketing proves that marketing can really work if the paradigm is  shiftedradically. In Conscious Marketing: How to  Create an Awesome Business With a New Approach to Marketing,  author Carolyn Tate demonstrates just how beneficial this shift can  be. By practising the four tenets of conscious marketing, companies  can raise their brand's profile and attract customers for life. The  book shows how building a business with a higher-purpose can lead  to sustainability, profitability and industry leadership. Conscious  marketing works for both multinational corporations and  cash-strapped small business alike.  In the modern market, a business that does well and contributes  to the elevation of humanity and the planet attracts the best  customers, employees, suppliers and investors. These people  evangelize, and the brand reach expands exponentially further and  to a more loyal audience than traditional marketing will ever  capture. This concept and other topics in the book include:    What's wrong with marketing and why it doesn't work  What "conscious" means to the consumer, business, leader and  marketer  The who, what, why and how of conscious marketing  Navigating the shift from traditional to conscious  practices    The book includes a three-part guide to crafting an actionable  plan, including where to find help. Marketing doesn't have to be  the budgetary dead weight it has become. It can be fun, human and  inspiring for everyone involved, but change requires a deep shift  in thinking and behaviour that goes way beyond the transaction or  the sale. To stay relevant in the modern economy, businesses must  show what's at their core, why they do what they do and why it  matters. Conscious Marketingis a comprehensive guide to  fixing the problem, with a sustainable solution.

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  Web3 Social: How Creators Are...

  Allen Taylor

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  In this fast paced world of the internet, how can you make sure you are leaving your mark? 
  Since 1990, the World Wide Web has developed through three phases. The read phase gave individuals and companies a platform for publishing on a broader scale than ever before, but it wasn't interactive. The read-write phase allows readers and creators to interact with each other on the same Web page, but it has a few drawbacks: Creators are not compensated for the content they produce for platforms, their data is not secure, and they have no ownership of user-generated content. 
  Web3 is emerging to expand the opportunities for creators by delivering tools that help them regain their content freedom, monetize their content better, safeguard their personal data, and fight back against censorship. 
  In this book, you will learn:Why the best safeguard against censorship is decentralization.How the internet changed from being a decentralized asset no one owns or controls to being a centralized collage of walled gardens.Why user-generated content is so valuable to platforms like Facebook and Twitter, but not so great for creators.How blockchain technology and cryptocurrencies are giving creators their freedom back.What creators can do today to secure their content freedom, expand their monetization options, and secure their data. 
  This book is for anyone who wants to know the inside and out of Web3. By knowing these, you will be able to navigate it and make sure you retain your content freedom while fighting against the censorship creators are experiencing on legacy social media platforms.

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  The Shocking Truth about Product...

  Zoey Fraisers

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  Every day, millions of people purchase and use products without a second thought. From the food we eat to the toys our children play with and the electronics that power our homes, we trust that these items are safe. But beneath the surface of our modern consumer experience lies a troubling reality—one that exposes us to hidden dangers, corporate negligence, and regulatory gaps that fail to protect the very consumers they are meant to serve.  
    
  Product safety is often taken for granted, yet history is filled with examples of dangerous goods causing serious harm. From toxic chemicals in cosmetics to life-threatening defects in automobiles and electronics, the consequences of unsafe products can be devastating. Consumers assume that manufacturers and regulators thoroughly test and approve items before they reach the market, but the truth is far more complex. Many products are rushed through production with minimal oversight, while others are knowingly released with flaws that companies hope will go unnoticed. The result? Recalls, lawsuits, injuries, and even fatalities.  
    
  One of the most alarming aspects of product safety is the regulatory loopholes that allow hazardous goods to slip through the cracks. While agencies exist to set safety standards, enforcement is often weak, inconsistent, or influenced by corporate interests. Some industries, such as cosmetics and dietary supplements, face surprisingly little oversight, leaving consumers exposed to potential risks without their knowledge. Meanwhile, manufacturers sometimes prioritize profit over people, cutting corners in material quality, testing procedures, and transparency. 

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  Holistic Email Marketing - A...

  Kath Pay

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  Highly Commended in the Sales & Marketing category of the 2021 Business Book Awards.
  It's time to put the 'marketing' back into email marketing.
  Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company.
  Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This audiobook will enable you to:
  • Develop strategies and tactics that will make you a better email marketer
  • Craft email messages that your customers will love and act on
  • Achieve your goals by using 'Helpful Marketing'
  • Apply a scientific method to testing and marketing to reduce waste and learn what works

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  Global Expansion Route-to-Market...

  Jan Buis

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  Is global expansion of your business becoming inevitable?Have previous global expansion efforts failed? Are there too many unknowns in your global expansion strategy?
  This book, titled "Global Expansion Route-to-Market Options for Scale-Ups", is the second in a series of four. Establishing the most suitable sales structure heavily depends on the target countries and the specific customer segments. Having multiple Route-to-Market structures—such as two or three—in the early stages of business expansion often proves to be counterproductive.
  Designed specifically for scale-ups—businesses in a phase of revenue growth and expansion beyond their initial customer base—the book is tailored to those with limited budgets where missteps in global expansion can prove costlier than anticipated. A misguided approach not only risks financial loss but can leave lasting scars and generate negative perceptions toward future expansion efforts.

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  The Authentic Success Code - Win...

  Caleb David

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  Success is often defined by society’s standards—money, status, and power. But what if true success means achieving your dreams without sacrificing your values, well-being, or authenticity? 
  The Authentic Success Code: Win at Life Without Losing Yourself is your guide to building a life of achievement, fulfillment, and personal integrity—on your own terms. Too many people chase success at the expense of their happiness, but this book will teach you how to: 
  ✅ Define success on your own terms instead of following societal pressures 
  ✅ Align your goals with your values and passions 
  ✅ Avoid burnout while still excelling in your career and personal life 
  ✅ Develop resilience, confidence, and self-belief to navigate challenges 
  ✅ Build a success strategy that feels fulfilling, not exhausting 
  By combining proven success principles, mindset strategies, and real-life stories, this book empowers you to achieve greatness while staying true to yourself. Success should feel good—not overwhelming. It’s time to win in life while being authentically YOU.

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