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Summary

In the modern  economy, businesses must have heart   The marketing industry is broken. Consumers are tired of  interruption, push, mass media and the manipulation of marketing  and advertising generally. They want to deal with honest, ethical  companies that have heart and purpose and that care about serving  all their stakeholders instead of their pockets. Conscious  Marketing proves that marketing can really work if the paradigm is  shiftedradically. In Conscious Marketing: How to  Create an Awesome Business With a New Approach to Marketing,  author Carolyn Tate demonstrates just how beneficial this shift can  be. By practising the four tenets of conscious marketing, companies  can raise their brand's profile and attract customers for life. The  book shows how building a business with a higher-purpose can lead  to sustainability, profitability and industry leadership. Conscious  marketing works for both multinational corporations and  cash-strapped small business alike.  In the modern market, a business that does well and contributes  to the elevation of humanity and the planet attracts the best  customers, employees, suppliers and investors. These people  evangelize, and the brand reach expands exponentially further and  to a more loyal audience than traditional marketing will ever  capture. This concept and other topics in the book include:    What's wrong with marketing and why it doesn't work  What "conscious" means to the consumer, business, leader and  marketer  The who, what, why and how of conscious marketing  Navigating the shift from traditional to conscious  practices    The book includes a three-part guide to crafting an actionable  plan, including where to find help. Marketing doesn't have to be  the budgetary dead weight it has become. It can be fun, human and  inspiring for everyone involved, but change requires a deep shift  in thinking and behaviour that goes way beyond the transaction or  the sale. To stay relevant in the modern economy, businesses must  show what's at their core, why they do what they do and why it  matters. Conscious Marketingis a comprehensive guide to  fixing the problem, with a sustainable solution.

Publishing date: 2022-06-08; Unabridged; Copyright Year: 2022. Copyright Statment: —

• Business & Economics