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Global Expansion Route-to-Market Options for Scale-Ups - Guidelines for addressing Route-to-Market choices during international expansion - cover

Global Expansion Route-to-Market Options for Scale-Ups - Guidelines for addressing Route-to-Market choices during international expansion

Jan Buis

Publisher: JB Telecom & Data

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Summary

Is global expansion of your business becoming inevitable?Have previous global expansion efforts failed? Are there too many unknowns in your global expansion strategy?
This book, titled "Global Expansion Route-to-Market Options for Scale-Ups", is the second in a series of four. Establishing the most suitable sales structure heavily depends on the target countries and the specific customer segments. Having multiple Route-to-Market structures—such as two or three—in the early stages of business expansion often proves to be counterproductive.
Designed specifically for scale-ups—businesses in a phase of revenue growth and expansion beyond their initial customer base—the book is tailored to those with limited budgets where missteps in global expansion can prove costlier than anticipated. A misguided approach not only risks financial loss but can leave lasting scars and generate negative perceptions toward future expansion efforts.
Available since: 11/29/2024.

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