Weitere Bücher, die Sie mögen werden

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  Cashvertising Online - How to...

  Drew Eric Whitman

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  The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising.   Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line. Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you and me” approach and learn how to sell without expressing the typical appearance of salesmanship. Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren’t worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond—the whole purpose of advertising! Cashvertising Online is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive.

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  The Draw of the Sea

  Wyl Menmuir

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  Wyl Menmuir’s The Draw of the Sea is a beautifully written and deeply moving portrait of the Cornish Coast and the people who make their livings there, examining the ephemeral but universal pull the sea holds over the human imagination.‘A beautiful portrait of lives shaped by the swell of ocean and tide - a powerful salt-thread of connection’ -  Raynor Winn, author of The Salt Path Since the earliest stages of human development, the sea has fascinated and entranced us. It feeds us, sustaining communities and providing livelihoods, but it also holds immense destructive power which can take all those away in an instant.   It connects us to far away places, offering the promise of new lands and voyages of discovery, but also shapes our borders, carving divisions between landmasses and eroding the very ground beneath our feet. In this beautifully-written meditation on what it is that draws us to the waters' edge, author Wyl Menmuir tells the stories of the people whose lives revolve around the sea in the Cornish community where he lives. In twelve interlinked chapters, Menmuir explores the lives of local fishermen steeped in the rich traditions of a fishing community, the beachcombers who wander the shores in search of the varied objects which wash ashore and the stories they tell, and all number of others who have made their lives on the beautiful Cornwall coast.  In the specifics of these livelihoods and their rich histories and traditions, Wyl Menmuir captures the universal human connection to the sea. Into this seductive tapestry, Wyl weaves the story of how the sea has beckoned, consoled and restored him. This book is a meaningful and moving work into how we interact with the environment around us, and how it comes to shape the course of our lives. As unmissable as it is compelling, as profound as it is personal, this must-read book will delight anyone familiar with the intimate and powerful pull which the sea holds over us.

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  The Palestine Laboratory - How...

  Antony Loewenstein

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  ** Winner of the 2023 Walkley Book Award for Non-fiction Journalism ** 
  ** Shortlisted for the 2023 Moore Prize for Human Rights Writing ** 
  Israel’s military industrial complex uses the occupied, Palestinian territories as a testing ground for weaponry and surveillance technology that they then export around the world to despots and democracies. For more than 50 years, occupation of the West Bank and Gaza has given the Israeli state invaluable experience in controlling an “enemy” population, the Palestinians. It’s here that they have perfected the architecture of control. 
   
  Best-selling journalist Antony Loewenstein, author of Disaster Capitalism, uncovers this largely hidden world in a global investigation with secret documents, revealing interviews and on-the-ground reporting. This book shows in-depth, for the first time, how Palestine has become the perfect laboratory for the Israeli military-techno complex: surveillance, home demolitions, indefinite incarceration and brutality to the hi-tech tools that drive the 'Start-up Nation'. From the Pegasus software that hacked Jeff Bezos' and Jamal Khashoggi’s phones, the weapons sold to the Myanmar army that has murdered thousands of Rohingyas and drones used by the European Union to monitor refugees in the Mediterranean who are left to drown.  
  Israel has become a global leader in spying technology and defence hardware that fuels the globe’s most brutal conflicts. As ethno-nationalism grows in the 21st century, Israel has built the ultimate model. 
  “A sad and sordid record of how "the light unto the nations" became the purveyor of the means of violence and brutal repression from Guatemala to Myanmar and wherever else the opportunity arose.” - Noam Chomsky 
  “A sharp exposé of how Israel's suppression of Palestine has translated into lucrative anti-terrorist systems that the Israeli government exports globally...[An] eye-opening delineation of the alarming ramifications of Israel's status as an 'ethnonationalist state.” - Kirkus Reviews

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  Web Development Mastery - From...

  Ethan Harris

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  Web Development Mastery: From Concept to Code: Mastering the Art of Web Development is the book for experienced and new software developers alike who will be able to grow and reach the full picture of web development. This comprehensive manual is very practical, guiding readers from learning how to approach web development from the bottom all the way to complex approaches and best practices. 
  The book starts pretty well from the basics of web technologies such as HTML, CSS, and JavaScript. After reading this, readers would be able to understand how all these pieces come together for quite nice user experiences. Beyond the front end, however, it delves into back-end development with regard to database integration, server-side programming, and construction of data-driven applications. 
  Advanced chapters cover leading-edge techniques such as use of frameworks, performance optimization, and responsive design, to guarantee fast performance, scalability, and accessibility on every device. The book follows step-by-step guidance starting from how to work through designing, coding, testing, deploying, and maintaining a project from scratch; with central workflow principles taken deeply into real-world practical applicability. 
  Web Development Mastery fills one with confidence as it's teeming with very concise explanations of real-world examples and actionable insights. You've got all it takes to win at web development, be you building that very first website or honing the skills required to advance up that career ladder. 
  This book is your ticket to becoming the master of web development, whether you are a student, an enthusiast, or a professional interested in advancing your career. Join and turn your ideas into completely working code so that you can start making a difference in the digital world.

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  Introduction to General...

  Mark Hedges

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  General Relativity, proposed by Albert Einstein in 1915, revolutionized our understanding of gravity. It describes gravity not as a force in the traditional sense, as in Newtonian physics, but as a curvature of spacetime caused by mass and energy. This groundbreaking theory was not only a significant departure from previous models of gravity but also the foundation for modern cosmology and astrophysics. 
  At the core of General Relativity is the concept that massive objects like planets, stars, and galaxies bend the fabric of spacetime around them. This curvature influences the movement of objects within it, including light, which explains phenomena such as gravitational lensing, where light bends around massive objects. The equation that governs this curvature is Einstein’s famous field equation, which mathematically relates the geometry of spacetime to the energy and momentum of whatever matter and radiation are present. 
  Before Einstein’s work, gravity was understood in terms of Newton’s law of universal gravitation, which described gravitational force as an instantaneous action at a distance between two masses. While this model worked well for many practical applications, it had limitations, especially in extreme conditions such as those near very massive objects or moving at high velocities. General Relativity resolved these issues by providing a more accurate description of gravitational phenomena, particularly in scenarios involving high gravitational fields, such as near black holes or in the context of cosmology.

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  Egyptian Science - Innovations...

  Omar Khalil

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  Egyptian Science – Innovations and Discoveries of the Ancient World (3 in 1) offers a captivating dive into the scientific brilliance of ancient Egypt, revealing how a civilization often known for its mysticism was also a beacon of practical knowledge and invention. This collection highlights the remarkable advancements made by Egyptian scholars, physicians, engineers, and astronomers—centuries before many of these concepts reached the rest of the world. 
  The first section explores medicine and anatomy, showcasing how ancient Egyptian doctors performed surgeries, treated wounds, and understood diseases with a surprisingly systematic approach. Medical texts, herbal remedies, and anatomical observations formed the foundation of a health system deeply intertwined with both empirical knowledge and spiritual beliefs. 
  In the second section, readers uncover the mathematical and engineering feats that made the construction of monumental structures like pyramids and temples possible. Discover how Egyptians used geometry, surveying tools, and complex planning techniques to design precise buildings and manage the Nile’s life-giving floods. Their grasp of weights, measurements, and balance was essential to everything from agriculture to architecture. 
  The final section reveals the Egyptians' advanced understanding of astronomy and timekeeping. They charted celestial movements, created solar calendars, and aligned structures with astronomical events. Whether for agricultural cycles, religious ceremonies, or royal rituals, their scientific innovations were closely tied to their spiritual worldview. This volume shows how ancient Egypt’s legacy is not only in stone but also in knowledge that shaped civilizations to come.

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