Other books that might interest you

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  The Business of Software - What...

  Michael A. Cusumano

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  The world's leading expert on the global software industry and coauthor of the bestseller Microsoft Secrets reveals the inner workings of software giants like IBM, Microsoft, and Netscape and shows what it takes to create, develop, and manage a successful company -- in good times and bad -- in the most fiercely competitive business in the world.  In the $600 billion software industry it is the business, not the technology, that determines success or failure. This fact -- one that thousands of once glamorous start-ups have unhappily discovered for themselves -- is the well-documented conclusion of this enormously readable and revealing new book by Michael Cusumano, based on nearly twenty years of research and consulting with software producers around the world.  Cusumano builds on dozens of personal experiences and case studies to show how issues of strategy and organization are irrevocably linked with those of managing the technology and demonstrates that a thorough understanding of these issues is vital to success. At the heart of the book Cusumano poses seven questions that underpin a three-pronged management framework. He argues that companies must adopt one of three basic business models: become a products company at one end of the strategic spectrum, a services company at the other end, or a hybrid solutions company in between. The author describes the characteristics of the different models, evaluates their strengths and weaknesses, and shows how each is more or less appropriate for different stages in the evolution of a business as well as in good versus bad economic times. Readers will also find invaluable Cusumano's treatment of software development issues ranging from architecture and teams to project management and testing, as well as two chapters devoted to what it takes to create a successful software start-up. Highlights include eight fundamental guidelines for evaluating potential software winners and Cusumano's probing analysis, based on firsthand knowledge, of ten start-ups that have met with varying degrees of success.  The Business of Software is timely essential reading for managers, programmers, entrepreneurs, and others who follow the global software industry.

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  AI for Marketing and Product...

  A. K. Pradeep, Andrew Appel,...

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  Get on board the next massive marketing revolutionAI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to show you the "how": How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools.

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  BITCOIN FOR BEGINNERS - How to...

  Spike Poole

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  Bitcoin for Beginners is an in-depth handbook for new bitcoin users. After reading this book, new investors will be prepared to begin their bitcoin investing adventure.  
  Bitcoin for Beginners will explain what a cryptocurrency is and the history of bitcoin in particular. The book will also expose readers to the world of investing and the many possibilities available to them when beginning their financial journey. Some of these issues include employing a financial counselor or broker for novice investors, the many kinds of investments accessible, how to secure assets, and how to construct a long-term investment strategy that will result in financial benefit over time.  
  This book's information will enable readers to:Learn about the history of cryptocurrencies, including a synopsis of the origins of bitcoin and other digital currencies.Learn more about cryptography and how computer programming has influenced the digital world.Learn the fundamentals of everything related to cryptocurrency and digital currency.Learn how to use bitcoin to invest in stocks and generate a profit.Learn and comprehend critical information about the financial world and the many forms of assets available, such as stocks, bonds, funds, and real estate.Learn how to deal with financial specialists such as financial advisers and brokers to get the best investment experience possible.Create a personal investing strategy that matches your life and requirements step by step.Get valuable hints for starting your bitcoin adventure. 
  And Much More!... 
  What are you waiting for?... 
  See you inside!

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  Great Networking - The art and...

  Alisa Grafton

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  Relationships are at the heart of everything in life. But whilst we invest a considerable amount of effort into our personal relationships, we often overlook the professional kind. Yet this is the area of our lives where our investment of positive effort will generate significant benefits.
   
   Great Networking is full of candid, personal accounts of the ups and downs faced on the journey to become good at professional relationships, with real-life lessons from those who have developed mastery in connecting with others. Bringing into play social media and the virtual angle, this is a complete, unique guide for soulful professional relationship-building in the 21st century, from a practitioner who has walked the walk and who is sharing what she has learned over a 20-year career in professional services.

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  How to Price Effectively - A...

  Utpal Dholakia

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  Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good pricing decisions and executing them. The framework weaves together the latest thinking from academic research journals, proven best practices from the leading pricing experts, and ideas from other fields such as medical decision making, consumer behavior, and organizational psychology. The book discusses what a good pricing decision is, which factors you should consider when making one, the role played by each factor-costs, customer value, reference prices, and the value proposition- and how they work together, the importance of price execution, and how to evaluate the success of pricing decisions. You will also be introduced to a set of useful and straightforward tools to implement the value pricing framework, and study many examples and company case studies that illustrate its nuances. The purpose of How to Price Effectively: A Guide for Managers and Entrepreneurs is to provide you with a comprehensive, practical guide to making, executing, and evaluating pricing decisions.

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  Salsa Soul and Spirit -...

  Juana Bordas

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  A practical guide to leadership in America’s ever-increasingly diverse workforce, featuring approaches from non-European and non-white communities. 
   
  Our nation is quickly becoming a multicultural cornucopia. Tapping the potential of our changing demographics requires a leadership approach that resonates with our growing diversity. In Salsa, Soul, and Spirit, Juana Bordas shows how incorporating Latino, African American, and American Indian approaches to leadership into the mainstream has the potential to strengthen leadership and inspire today’s ethnically rich workforce. 
   
  Bordas identifies nine leadership principles common to all three cultures. Principles deeply rooted in each culture’s values and developed under the most trying conditions. Using a lively blend of personal reflections, interviews with leaders, historical background, and insightful analysis, she shows how these principles were developed and illustrates the creative ways they’ve been put into practice. Bordas weaves these principles together into a multicultural model that offers a more flexible and inclusive way to lead. 
   
  Multicultural leadership resonates with many cultures and encourages diverse people to actively engage, contribute and tap their potential. In a globalized economy, success for leaders will rest on their ability to shift to a multicultural approach. Salsa, Soul, and Spirit provides conceptual and practical guidelines for beginning that process. The revised and updated second edition speaks to how the Millennial generation value diversity and resonate with the leadership principles in communities of color. 
   
  “This wonderful book made me want to dance with joy. In Western society, we suffer from a loss of community and spirit because we’re so disconnected. American Indian, Latino and African American cultures have never forgotten that we need to be together, and that diversity is not a problem, but a blessing. May this book lead you to discover what we’ve been missing—each other.” —Margaret J. Wheatley, author of Leadership and the New Science 
   
  “Juana Bordas has broken new ground. She has documented and analyzed the effective and unique practices of Latino, Black, and American Indian leaders. Salsa, Soul and Spirit is a fascinating read that shows us the road to leadership for a multicultural America.” —John Echohawk, Pawnee, executive director, The Native American Rights Fund

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