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  100 Facts About Marketing -...

  Science-Based Language Learning Lab

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  Introduction to the 100 Somethings Language Learning Series 
   
  Welcome to a revolutionary approach to language learning! This series helps you master Spanish by intertwining it with compelling topics like Marketing. Each book centers on a theme (art, science, history) and presents 100 carefully chosen facts in both English and Spanish. 
   
  How It Works: 
   
  - Each fact is first introduced in Spanish, encouraging you to interpret it. 
   
  - The following page provides the fact in English and then repeats it in Spanish, aiding comprehension and memorization. 
   
  - The second half flips this order—English first, then Spanish, and English again—helping you practice translation in both directions for better mastery. 
   
  Benefits: 
   
  - Concise Learning: Focuses on one-sentence facts to ensure every word learned is impactful and directly related to your interests, making them easier to remember. 
   
  - Reinforcement: Alternating languages for each fact naturally strengthens vocabulary and grammar. 
   
  - Engagement: Learning vocabulary through topics you're passionate about keeps the process dynamic and relevant. 
   
  - Dual Knowledge: You enrich your understanding of a specific subject while learning a new language. 
   
  This series is tailored for learners who thrive on clear, targeted information, making it both educational and enjoyable. Whether you’re a beginner or expanding your linguistic skills, this series promises an effective and engaging educational journey. Embrace these 100 facts and let your passions drive your progress in mastering a new language!

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  A Rare Recording of Earl Shoaff

  Earl Shoaff

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  Earl Shoaff (March 21, 1916 - September 6, 1965) was a motivational speaker and entrepreneur. Shoaff was very influential in the early life of inspirational speaker Jim Rohn. At the age of 25, Rohn heard a "laws of success" lecture given by Shoaff and went to work for him. Rohn’s later work helped launch or further the career of many others in the personal development industry, including Tony Robbins, Mark Victor Hansen, Brian Tracy, and Jack Canfield. This recording is from a public lecture that Shoaff gave in the early 1950’s, and it is called “How To Become A Millionaire.”

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  Active Allyship - Embracing a...

  PhD Jocelyn Peltier-Huntley

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  In today’s Canadian society, our expectations of work are changing and our workplaces need to adapt. This book will help you understand your role as a change agent and answer the question “How can I best contribute to transforming my workplace to work better for everyone?”    
   
  While we are all at different places on our journey to understand, support, and take action towards Truth and Reconciliation and advancing equity, diversity, and inclusion in our workplaces, we all have a role to play. This book will help you define your role in transforming workplace culture and, importantly, understand the nuances of culture change in the context of Canadian workplaces.   
   
  Active Allyship provides practical, evidence-based solutions to establish an allyship practice intended to advance positive change in workplaces and transform your workplace culture to attract and sustain a diverse workforce—one that is representative of Canadian society.   The practical strategies offered in Active Allyship are brought to life through the stories of eight active allies: Bai Bintou Kaira, Jessica Vandenberghe, Kim Hanson, Leanne Holtvogt, Philippe Lepage, Rob Jackson, and Susan Lomas.  Thank you for joining us on your journey to allyship!

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  Cashvertising Online - How to...

  Drew Eric Whitman

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  The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising.  Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line. Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you and me” approach and learn how to sell without expressing the typical appearance of salesmanship. Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren’t worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond—the whole purpose of advertising!Cashvertising Online is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive.

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  Inevitable - Inside the Messy...

  Mike Colias

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  The question is no longer if electric vehicles will happen, or even when they'll happen, but how. Veteran automotive reporter Mike Colias takes you inside the transformation in this thoroughly reported profile of the hard pivot in the car business, a $2 trillion industry undergoing the biggest change in its 120-year history—a change that is already sending ripples across the entire global economy. 
   
   
   
  Colias documents the inevitable shift from pistons to electrons from every angle, taking you inside the boardrooms where executives battle over their EV strategies to take on Tesla and, more recently, emerging Chinese powerhouses such as BYD. He brings you to family-run car dealerships deciding if they'll sell EVs—or sell their businesses. He follows entrepreneurs along lonely stretches of road that will soon need charging stations. He talks to power-train engineers whose skills were once the beating heart of the automotive industry but who now find themselves being replaced by coders. 
   
   
   
  Inevitable is a deeply enjoyable and smart book that uses masterful storytelling to capture the expanse and dynamism of the transition to electric vehicles in profound detail, bringing to life its seismic effects on everything and everyone.

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  Develop Your Leadership...

  Dietmar Sternad

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  Boost your confidence, inspire others, become a better leader! 
  Whether you are new to a leadership role or want to take your existing leadership competencies to a higher level—here’s the most practical guide for you. 
  This audiobook provides a fast track to learning the 50 key leadership skills that will really make a difference for your success as a leader. Based on state-of-the-art leadership knowledge, learn how to:get into the right leadership mindset and become a confident leadereffectively communicate with others (including handling tough conversations)set the right priorities to focus yourself and your team on the things that really matterbuild and lead a winning team (including leading a virtual or agile team)help other people grow and achieve outstanding performance levels 
  No leadership blah blah! Just clear and actionable advice on how to master the challenge of becoming a successful leader. With 50 practical exercises that will help you grow as a leader right away. 
  “This remarkable book is packed with actionable wisdom for new and experienced leaders alike. Do not be daunted by its inclusion of 50 (!) leadership skills—each clearly described, with practical tips and room for notes—because Develop Your Leadership Superpowers offers not so much a list as an integrated set of mindsets and behaviors that can transform your work and your life.”  
  --Amy C. Edmondson, Novartis Professor of Leadership, Harvard Business School; Author, Right Kind of Wrong: The Science of Failing Well (Atria 2023)

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