Other books that might interest you

• 

  The New Rules of the Road - How...

  Dan Kahn

  • 0
  • 0
  • 0

  The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professionals, and business leaders navigating the complex and ever-evolving world of digital communication. Drawing from his extensive experience in the industry, Dan offers a comprehensive roadmap for success in modern PR and marketing.This book takes readers on a journey through the transformation of PR and marketing, from traditional media relations to the current landscape dominated by social media, influencer partnerships, and direct-to-consumer engagement. Dan expertly blends historical context with cutting-edge strategies, providing readers with a deep understanding of how the industry has evolved and where it's headed.Key topics covered include:The convergence of PR, marketing, and technologyLeveraging social media and influencer relationships effectivelyCrafting compelling brand narratives in the digital ageImplementing data-driven strategies for measuring and optimizing PR effortsNavigating crisis communication in real-time online environmentsAdapting to emerging technologies like AI and automationWhat sets The New Rules of the Road apart is Dan’s practical approach. The book is filled with real-world case studies, from global brands to startups, illustrating how these principles can be applied across various industries and scales. Dan doesn't just theorize; he provides actionable insights and strategies that readers can implement immediately.Whether you're a seasoned PR veteran looking to stay ahead of the curve, a marketing professional aiming to integrate your efforts more effectively, or a business owner seeking to understand the modern communication landscape, this book offers valuable insights. Dan’s writing style is accessible yet authoritative, making complex concepts easy to grasp and apply.The New Rules of the Road is more than just a book—it's a toolkit for success in the digital age. It empowers readers to not only keep pace with the rapidly changing marketing landscape but to lead the way in innovation and effectiveness. For anyone looking to master the art of modern communication and drive real business results, this book is an indispensable resource.

  Show book

• 

  Computers - and Stuff!

  Owen Jones

  • 0
  • 0
  • 0

  The information in this ebook on various aspects of computers, peripherals and related subjects is organized into 21 chapters of about 500-600 words each. 
  I hope that it will interest those who are interested in computers, the Internet, peripherals, electronics and using them in a practical fashion. 
  As an added bonus, I am granting you permission to use the content on your own website or in your own blogs and newsletter, although it is better if you rewrite them in your own words first.

  Show book

• 

  The Sprint - A day-to-day feel...

  Julian Cambridge

  • 0
  • 0
  • 0

  The Sprint reflects an experience from life on a scrum team. Walking through the mandatory and optional scrum ceremonies as documented in The Scrum Guide. Experiences of scrum team life will differ across the world, but for people who have never been on a scrum team; you will get a clear insight of a singular experience to the everyday running’s. And for those scrum team regulars, you will relate to and perhaps chuckle at what you are about to read.

  Show book

• 

  Sea Dog - A Seafaring Captain's...

  Charles L. Stuppard

  • 0
  • 0
  • 0

  From the high seas to high commands in Iraq, Kuwait, and Afghanistan, Sea Dog: A Seafaring Captain's Lessons in Leadership tells the tale of Charles L. Stuppard and his journey from growing up surrounded by poverty and violence to becoming a Navy Captain in charge of the US Navy's most technologically sophisticated warship. In this book, Stuppard details exactly how he managed to not only become a great leader, but one who acts with character, empathy, and honor, not because of inherent advantages in his life, but rather through learning and applying hard lessons at every point in his fulfilling career. 
   
   
   
  Drawing on captivating stories from intense special training and beyond, this book covers key leadership concepts such as learning to focus on the right things so that the rest of your team will follow your lead; defining your success as a leader by what people say about you after you leave your organization; and using your power to encourage empathy and generosity in yourself and others. 
   
   
   
  Captivating, inspiring, and practical, Sea Dog: A Seafaring Captain's Lessons in Leadership is a must-listen for aspiring and current leaders across organizations and industries who seek to lead with confidence, charisma, and compassion.

  Show book

• 

  Startup Weekend - How to Take a...

  Marc Nager, Franck Nouyrigat,...

  • 0
  • 0
  • 0

  Based on Startup Weekend's evolution to a major global initiative,  as well as the numerous startups that have been created as a  result, Startup Weekend will contain best practices, lessons  learned, and examples for individuals and small organizations that  would to empower others and begin large-scale movements.   Two powerful examples of successful Startup Weekend companies  are Memolane, an application that captures a user's online life in  one timeline making it easy for users to travel back in time and  relive memories, and Foodspotting, a mobile and desktop app that  allows users to find and share the foods they love.  From a reliance on trust to an aversion to unwieldy structure,  each of the key beliefs outlined has been tested by Startup Weekend  and has yielded powerful results. Each section of Startup  Weekend will focus on Startup Weekend's key beliefs,  including:      Trust and Empowerment      Keeping the Structure Flexible      The Power of Experiential Education      Action-Based Networking (Our Culture)      The Result and the Future (Doing Even More, Even  Faster)

  Show book

• 

  Acres of Diamonds

  Russell H. Conwell

  • 0
  • 0
  • 0

  Acres of Diamonds by Russell H. Conwell is one of the most influential motivational speeches ever given, emphasizing that wealth, success, and opportunity are often closer than we realize. Originally delivered as a lecture over 6,000 times before being published in 1890, this classic work argues that anyone can find prosperity and fulfillment by recognizing and cultivating the opportunities in their own surroundings. 
  Through powerful storytelling and real-world examples, Conwell demonstrates that true riches—both material and spiritual—are not found in distant lands but right where we stand. Narrated by Nathan Edwards, this audiobook breathes new life into Conwell’s timeless wisdom, inspiring listeners to rethink their approach to success and self-improvement. 
  This enduring work remains a cornerstone of personal development literature, influencing countless entrepreneurs, business leaders, and success coaches. Acres of Diamonds is more than a lesson in wealth—it is a call to recognize and harness the potential that already exists in our lives.

  Show book