Junte-se a nós em uma viagem ao mundo dos livros!
Adicionar este livro à prateleira
Grey
Deixe um novo comentário Default profile 50px
Grey
Assine para ler o livro completo ou leia as primeiras páginas de graça!
All characters reduced
The New Rules of the Road - How to Navigate the Rapidly Changing Marketing Landscape - cover
LER

The New Rules of the Road - How to Navigate the Rapidly Changing Marketing Landscape

Dan Kahn

Editora: Advantage Media Group

  • 0
  • 0
  • 0

Sinopse

The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professionals, and business leaders navigating the complex and ever-evolving world of digital communication. Drawing from his extensive experience in the industry, Dan offers a comprehensive roadmap for success in modern PR and marketing.This book takes readers on a journey through the transformation of PR and marketing, from traditional media relations to the current landscape dominated by social media, influencer partnerships, and direct-to-consumer engagement. Dan expertly blends historical context with cutting-edge strategies, providing readers with a deep understanding of how the industry has evolved and where it's headed.Key topics covered include:The convergence of PR, marketing, and technologyLeveraging social media and influencer relationships effectivelyCrafting compelling brand narratives in the digital ageImplementing data-driven strategies for measuring and optimizing PR effortsNavigating crisis communication in real-time online environmentsAdapting to emerging technologies like AI and automationWhat sets The New Rules of the Road apart is Dan’s practical approach. The book is filled with real-world case studies, from global brands to startups, illustrating how these principles can be applied across various industries and scales. Dan doesn't just theorize; he provides actionable insights and strategies that readers can implement immediately.Whether you're a seasoned PR veteran looking to stay ahead of the curve, a marketing professional aiming to integrate your efforts more effectively, or a business owner seeking to understand the modern communication landscape, this book offers valuable insights. Dan’s writing style is accessible yet authoritative, making complex concepts easy to grasp and apply.The New Rules of the Road is more than just a book—it's a toolkit for success in the digital age. It empowers readers to not only keep pace with the rapidly changing marketing landscape but to lead the way in innovation and effectiveness. For anyone looking to master the art of modern communication and drive real business results, this book is an indispensable resource.
Disponível desde: 14/01/2025.
Comprimento de impressão: 216 páginas.

Outros livros que poderiam interessá-lo

  • Kaizen Project Management - Cultivating Continuous Improvement for Success - cover

    Kaizen Project Management -...

    Daniel Green

    • 0
    • 0
    • 0
    In the dynamic world of project management, where adaptability and efficiency are paramount, a revolutionary methodology has emerged — Kaizen Project Management. This book serves as your comprehensive guide to unlocking the power of Kaizen, seamlessly integrating the principles of continuous improvement into project management practices. 
    Embark on a journey through the origins and philosophy of Kaizen, understanding its core principles and how they align with project life cycles. Explore real-world examples showcasing the transformative impact of Kaizen principles on project outcomes. Learn to foster a Kaizen mindset within project teams, empowering them to embrace change and innovation. 
    Discover a toolkit of Kaizen-inspired tools and techniques tailored for project management, from Gemba walks to Kanban, and witness their practical application through insightful case studies. Uncover the importance of continuous monitoring and adaptation, with a focus on key performance indicators (KPIs) that drive project success. 
    Navigate the challenges associated with implementing Kaizen in project management and gain valuable insights from organizations that have successfully overcome hurdles. Delve into strategies for scaling Kaizen for large projects and entire organizations, ensuring that the benefits of continuous improvement resonate across every level. 
    "Kaizen Project Management" is your indispensable companion on the journey to project success through continuous improvement. Transform your projects, empower your teams, and elevate your outcomes with the timeless wisdom of Kaizen. 
     
    Ver livro
  • #Qualified - You Are More Impressive Than You Realize - cover

    #Qualified - You Are More...

    Amanda Nachman

    • 0
    • 0
    • 0
    Is it possible to chase your dreams in the face of rejection and self-doubt? CEO of College Magazine Amanda Nachman is here to share: “You are more qualified than you realize.”There was a time when Amanda Nachman didn’t believe in herself. It wasn’t until she cast aside her soul-sucking 9–5 job that she was able to discover a life of true purpose.In #Qualified: You Are More Impressive Than You Realize, Amanda shares her journey from working a job she hated to transforming her side hustle, College Magazine, into her main hustle. The key was uncovering her passion, rather than settling into the first hamster wheel of employment she could find. Today, Amanda is the CEO and publisher of College Magazine, reaching 9 million students across 200 college campuses. #Qualified reminds readers that it’s never too late to hit the pause button and follow their passion. Amanda outlines how to build a “qualified” mindset and skill set that includes:The 3 Actions for a #Qualified MindsetHow to Establish WTF You Want to DoHow to Interview Like a BossWhy Podcasting Is the Perfect Excuse to Interview Your Dream Mentors How to Glow Up Your Strengths Why to Apply Before They’re Even LookingA Professional DM Every Day Keeps The Real World Fears Awa​y Step-by-Step Tutorial for Building a Personal Brand 
    By equipping individuals to go after what they want, #Qualified is the essential resource for anyone ready to achieve the life of their dreams.
    Ver livro
  • Be A Successful Women Entrepreneur Coaching Sessions & Meditations - small business revolution big heart mental toughness motherhood balance brave bold authentic unstoppable take the lead - cover

    Be A Successful Women...

    Think ThinkAndBloom

    • 0
    • 0
    • 0
    Women have been continuously paving the way for success for decades. Ladies climb up the ladder in all industries. Though most executives and entrepreneurs are men, more and more women are becoming innovators and leaders in their fields.  
    As being a woman, thriving in the business world and balancing an identity as a mom, a caregiver is not an easy task. There are emotions including guilt, anxieties, and worries attached to different roles and obligations. Balancing work and family life, social expectations, and finding a support network that shares understanding affect the journey.  
    However, you do not want to settle for less. You want to be brave enough to draw your boundary and say no. You work hard and balance your family and personal life. But you do not afraid to be creative, stand up for yourself and respect your time and energies.  
    Through coaching sessions and meditations we will balance our anxieties worries and stress. We will let go of any guilt that you have attached for being any roles and obligations in your life. Success is your birthright and you do deserve it. We draw healthy boundaries and speak up for ourselves. This helps you to stay in power and give room to receive success in your life.  
    In this course, we will End the self-sabotage cycle Letting go of guilt Embrace your feminine qualities Balance your emotions and thoughts Speak up for yourself Draw healthy boundary Allow success Achieve a work-life balance And much more  
    Success is your birthright. Through the sessions, you balance the struggles, emotions and allow yourself to shine. You do not doubt yourself anymore. You know that this is your journey. You embrace your female qualities. 
    Ver livro
  • Skyrocket Your Business with Social Media Branding - Personalize Increase and Grow Demand for your Brand - cover

    Skyrocket Your Business with...

    Isis Bradford

    • 0
    • 0
    • 0
    Grow your business and your brand. Social media strategist and content expert Isis Bradford created this guidebook to help small business owners acclimate to social media branding and promoting digital products and goods. Learn how to utilize an Instagram following to your advantage without a business development manager using Bradford's The P.A.I.D. Equation method. P.A.I.D stands for how to (P)ersonalize the experience of your audience, bring (A)wareness to your business daily, create an (I)ntimate relationship with those who are ready to shop from you, and increase (D)emand for purchases! 
     
     
     
    Social media and business strategies made simple. Engage with your audience using updated strategies on social media branding. Learn how to personalize intended experiences for your audience, build brand awareness daily on social media, and inspire your audience to purchase any of your digital products and courses without famous influencers. 
     
       
     
    In this book, you'll find marketing and social media branding guidelines to grow your business, as well as business strategies to inspire purchases of your digital products and courses.
    Ver livro
  • Goal Setting: The Proven Science of Achieving Success Motivation and Peak Productivity - Master the psychology habits and mindset that turn your dreams into measurable results - cover

    Goal Setting: The Proven Science...

    Andy S Durand

    • 0
    • 0
    • 0
    Do you set goals but struggle to follow through?
    Are you tired of losing focus, procrastinating, or feeling stuck in the same routine?
    
    This book is your complete guide to mastering the art and science of goal setting — transforming vague dreams into measurable success. Backed by research in psychology, neuroscience, and real-world results, it reveals how high achievers plan, execute, and stay motivated no matter what challenges arise.
    
    Inside, you’ll discover:
    - The Psychology of Goal Achievement – Understand how your brain responds to ambition, failure, and success.
    - SMART and Beyond – How to craft goals that are not only Specific and Measurable but also emotionally charged and sustainable.
    - Daily Habits That Drive Success – Simple routines that keep you focused and productive every single day.
    - Motivation Mastery – Proven methods to stay driven even when willpower fades.
    - Overcoming Procrastination and Fear of Failure – Turn mental blocks into unstoppable momentum.
    - Visualization, Planning, and Execution Systems – How to track progress and actually finish what you start.
    
    Whether your goals are personal, financial, fitness-related, or professional, this book gives you the tools, mindset, and proven systems to achieve them faster than ever before.
    
    Take control of your future. Build clarity, discipline, and unstoppable momentum.
    Your transformation begins with one decision — to set your goals the right way.
    Ver livro
  • Coach the Person Not the Problem Second Edition - A Guide to Using Reflective Inquiry - cover

    Coach the Person Not the Problem...

    Marcia Reynolds

    • 0
    • 0
    • 0
    For coaches who want to transform lives, this updated bestselling guide reveals how reflective inquiry—not just asking questions—creates breakthrough moments that AI can never replicate.In this powerful second edition, ICF global past president Marcia Reynolds shows why reflecting clients' thoughts creates deeper transformation than questioning alone. With AI coaching tools emerging, Reynolds demonstrates how human connection remains irreplaceable for genuine breakthroughs."Coaches rely far too much on asking open-ended questions," says Reynolds. When clients hear their thoughts spoken by someone else, they critically examine their thinking. Drawing from brain science and decades of coaching experience, Reynolds provides specific techniques for transformational conversations.This expanded edition is twenty percent new content, including the following:Fresh research on identity formationNew coaching examplesGuidance on differentiating human coaching from AI
    Ver livro