Other books that might interest you

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  Eyewitness: The rise and fall of...

  Christopher Davis

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  This audiobook is narrated by an Authorised Voice Replica.By the close of the last millennium Dorling Kindersley had become one of the most recognisable brands in publishing. Across the range of illustrated household reference titles, from children's books to travel guides, its distinctive look of colourful images cut out against a white background could be seen on bookshelves throughout the country – and indeed the publishing world.Apart from three minor acquisitions, DK had grown organically over 25 years to be a publicly listed company with a turnover of £200 million, some 1500 employees, publishing arms across the English language markets, a 50-strong international sales force that dealt with more than 400 publishers, a direct selling business with 30,000 independent distributors, and had expanded its skills for delivering handsomely designed reference books into the new media of videos, CD-ROMs and online educational content. Then a series of catastrophic printing decisions brought the company to its knees, and ultimately into the arms of Pearson.Christopher Davis is uniquely positioned to tell the story of DK's rise and fall. He joined the company at its foundation and in due course became Group Publisher. The narrative he provides is a dual one, encompassing the visionary genius of Peter Kindersley and the publishing revolution he fomented, and charting the remarkable, sometimes precarious, frequently hilarious, roller-coaster ride as the company grew from a handful of people in a studio in South London to a substantial global business.In the rapidly changing publishing climate of today, this book is also a nostalgic reminder of a time when creativity could flourish unburdened by the shackles of corporate bureaucracy.

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  Brotopia: Book Summary & analysis

  Margot Langley

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  This content is an independent and unofficial summary created for informational and educational purposes only. It is not affiliated with, authorized, approved, licensed, or endorsed by the original author or publisher. All rights to the original work belong to its respective copyright holders. This summary is not intended to substitute the original book, but to offer a concise overview and interpretation of its main ideas. 
  Step into the hidden world of “Brotopia,” where ambition and camaraderie collide with exclusion and imbalance. This eye-opening journey peels back the curtain on a tech culture built by—and for—men, revealing how unconscious bias, insider gatekeepers, and unspoken rituals shut out half the talent pool. You’ll meet the pioneers shattering glass ceilings, investors waking up to the power of diversity, and everyday allies leading the charge for change. Energizing and actionable, this audiobook equips you with proven strategies to dismantle outdated norms, cultivate inclusive teams, and unlock creativity and productivity you never knew possible. Whether you’re a developer, a leader, or an entrepreneur, “Brotopia” will challenge you to audit your own assumptions, champion equity, and become part of the revolution that transforms tech—and your career—for the better.

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  Propaganda - Original Edition

  Edward Bernays

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  This is the all original edition. The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed, "engineering of consent." During World War I, he was an integral part of the US Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy". The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science, and education. To listen to this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

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  The Human Side of Sales

  Jessica Frank

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  Behind every deal, target, and transaction is a person. In The Human Side of Sales, Jessica Frank reminds us that selling isn’t about numbers—it’s about people, relationships, and trust. 
  This book offers a refreshing perspective on sales that balances strategy with empathy, blending proven techniques with a human-first approach. You’ll learn how to: 
  Build genuine connections that outlast a single transaction. 
  Listen deeply to understand what customers really need. 
  Lead conversations with authenticity instead of scripts. 
  Handle rejection with resilience and grace. 
  Create long-term partnerships that fuel sustainable growth. 
  Whether you’re new to sales or a seasoned professional, this book shows you how to succeed without losing sight of the values that matter most. 
  Because the best sales are built not on pressure, but on people.

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  Thrive in Uncharted Waters:...

  Cyrus Eldridge

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  Thrive in Uncharted Waters: Crafting Your Unique Market Edge   
  ⭐⭐ Simplified Guide & Explanations Included ⭐⭐   
  Are you ready to advance your career and solidify your expertise by successfully navigating the challenges of the ever-changing market?   
  Looking for a comprehensive guide that equips you with all the essential tools to redefine your market success?   
  Your search concludes here!   
  This guide is your ultimate companion for enhancing your understanding, applying your skills, and engaging in hands-on exercises. With this resource, you are set up for triumph.   
  Updated for the current market dynamics.   
  Key features of this enriched guide:   
  - In-depth insights about redefining your market success   
  - Detailed exploration of unlocking your potential   
  - Effective strategies for preparation and tackling challenges   
  What sets our guide apart is its thorough coverage, vital for your success. Concepts are not just brushed over; they are explored in depth with precision.   
  Please note that this guide is an independent resource, not affiliated with any official market body, and is aimed solely at your benefit.   
  Structured clearly and written in accessible language, our guide ensures seamless transitions between topics. Say goodbye to complex jargon and embrace straightforward, precise, and technically sound content.   
  So, why delay? Click the BUY NOW button, secure your guide, and embark on your journey to market success! 

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  Demystifying IT - The Language...

  Bhopi Dhall, Saurajit Kanungo

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  Information technology isn’t magic. But used strategically, in its many forms, it can literally be a “superpower” that fuels a company into new realms of growth and profit. Most midsized companies today are leaving much of their IT potential on the table. Authors Bhopi Dhali and Saurajit Kanungo — experts in both business and digital tech — have distilled their years of hands-on experience into a guidebook for tapping the potential. Drawing on examples from Spider-Man (really!) to case stories of companies they’ve helped to succeed, they peel away the bewilderment and frustration that executives often encounter in dealing with IT. Beneath those layers, key management principles emerge. These principles can make digitization projects pay bottom-line returns instead of draining the budget. And can make any company fit to lead, not fated to lose, in today’s digital age.

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