Demystifying IT - The Language of IT for the CEO

Bhopi Dhall, Saurajit Kanungo

Summary

Information technology isn’t magic. But used strategically, in its many forms, it can literally be a “superpower” that fuels a company into new realms of growth and profit. Most midsized companies today are leaving much of their IT potential on the table. Authors Bhopi Dhali and Saurajit Kanungo — experts in both business and digital tech — have distilled their years of hands-on experience into a guidebook for tapping the potential. Drawing on examples from Spider-Man (really!) to case stories of companies they’ve helped to succeed, they peel away the bewilderment and frustration that executives often encounter in dealing with IT. Beneath those layers, key management principles emerge. These principles can make digitization projects pay bottom-line returns instead of draining the budget. And can make any company fit to lead, not fated to lose, in today’s digital age.

Available since: 08/01/2023.

Print length: 230 pages.

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