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Summary

Part real-world survival guide and part nitty-gritty how-to  handbook, The Nonprofit Marketing  Guide will show you how to hack through the  bewildering jungle of marketing options and miles-long to-do lists  to clear a marketing path thats right for you and your  organization, no matter how understaffed or underfunded.  Youll see how to shape a marketing program that starts from  where you are now and grows with your organization, using smart and  savvy techniques, both offline and online.   The Nonprofit Marketing Guide boils down the  best of todays nonprofit marketing theories into practical,  cost-effective, can-do strategies and uncovers the street-tested  tactics that you really can pull off on your own. Youll also  find concrete tips on how to sit down and produce nearly two dozen  specific marketing publications for your nonprofit and additional  resources on the companion website.  Combining big-picture management, decision-making, and strategic  elements with reader-friendly tips for implementing a marketing  program day in and day out, this book will provide a simple yet  powerful framework for building a marketing program.

Duration: about 8 hours (08:07:09)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics