The Art of Internal Communication - Building Trust Engagement and Culture

Alberto Fascetto

Summary

In an era where organizations are being redefined from within, The Art of Internal Communication offers a powerful and practical guide for those who believe that true transformation starts with people.This book explores how internal communication is evolving - from a top-down function to a strategic ecosystem where listening, transparency, and employee involvement are essential to success. Drawing from the direct experiences of leading companies - including Banco BPM, Brembo, Campari, Enel, Eni, Intesa Sanpaolo, Lavazza, McDonald’s, and Poste Italiane - it weaves together stories, case studies, and tools used by professionals who manage communication for tens of thousands of employees every day.From the shift toward digital media and mobile-first strategies to inclusive language, brand ambassadorship, and the power of storytelling and internal apps, this book offers both a framework and inspiration to design internal communication that fosters trust, drives engagement, and strengthens company culture.Whether you are a communication manager, an HR professional, a consultant, or simply passionate about people and workplace culture, this book will help you understand how internal communication can become a catalyst for change: one message, one conversation, one connection at a time.Real voices. Real challenges. Real solutions. Because internal communication is no longer a back-office function - it is the heart of the organization.

Available since: 06/13/2025.

Print length: 200 pages.

Other books that might interest you

The Empathy Advantage - Leading...

Heather E. McGowan, Chris Shipley

In the decade before the Covid-19 pandemic, change was coming so quickly and across so many vectors that most business leaders—so busy tackling one new challenge after another—missed the trendlines that would collide in the early months of 2020 and forever change their workforce. 
 
 
 
In The Empathy Advantage, Heather E. McGowan and Chris Shipley deliver a guidebook for leaders navigating the uncertainty of a post pandemic world in this sequel to The Adaptation Advantage. Leaders today must acknowledge and respond to the fundamental shifts that lay the foundation for effective leadership: From managing people to enabling success, from viewing peers as competitors to seeing them as collaborators, from applying extrinsic pressure on workers to unlocking intrinsic motivation, and from driving productivity with unquestioned authority to inspiring value creation by leading with empathy. 
 
  
 
In this book, you will learn about the five interlocking trends that brought us the empowered workforce: The Great Resignation, the Great Refusal, the Great Reshuffle, the Great Retirement, and the Great Relocation collectively delivered the Great Reset. These trends, building for a decade prior to the pandemic, saw employees leading jobs; restructuring where and how they work, accelerating retirement, and reordering the role of work in their lives.

Show book

The Substance of Style - How the...

Virginia Postrel

Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real.  Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.

Show book

Agile Project Management with...

Alexa Campbell

Are you looking for a tool that can help make work more flexible for your team? Do you want a structured and organized approach in the way your projects are handled? Do you want a more streamlined process for communications and deadlines? If your answer to any of the above questions is a yes, then you have come to the right place.  
Through the course of this book, we will learn about the amazing project management tool – Scrum. Scrum provides structure to the way you work, makes way for an open platform for communication and gives your team the much-needed flexibility to complete projects.  
Scrum has been widely used by many industries and businesses – small and big alike, but the best part is this tool can make your personal planning easy as well. You can use Scrum to plan big and small events like travel or parties etc. 
This book has been written for anyone and everyone who is new to the concept of project management tools, you can rest assured that by the end of reading this book, you will have all of the information you need to understand how Scrum works and how you can effectively use it to make your tasks easy.  
In this book, you will learn the following and more:About the agile project management systemWhat Scrum is and how you can apply it for your projectsGetting started with ScrumSetting goal and strategy with ScrumThe product catalog of ScrumAbout Scrum development teamsScrum and software developmentDifferent apps that make use of ScrumAnd much more… 
So, what are you waiting for? Click on the download now button and buy a copy of your book today. I assure you by the end of it, you will come out learning so much more that can be achieved and simplified by using Scrum.

Show book

Straight Talk - Influence Skills...

Rick Brandon

The costs of faulty communication are enormous for companies. Each year, billions of dollars are lost, precious time is wasted, innovation is thwarted, and morale suffers. But sharpening influence skills can address these challenges and create huge payoffs. 
 
 
  
Drawing from thirty-five years of performance improvement experience, Rick Brandon, PhD, trains thousands of people to improve their results and work relationships by improving the clarity and persuasiveness of their communication. Straight Talk is his "edu-taining" workshop-in-a-book for anyone who wants to develop direct, empathetic, and positive communication skills that will benefit themselves, their teammates, and their companies. 
 
 
  
It's common sense but not always common practice to work on improving interpersonal skills in order to achieve accountability and a more productive and harmonious work climate. Straight Talk shows how thoughtful changes to communication can create a ripple effect across teams and organizations. Each chapter is packed with practical tips, simple how-to instruction, real-world examples, involvement exercises, and humor, to help listeners build positive influence skills with competence and confidence.

Show book

Valuable Change - What You Need...

Brendon Baker

WHAT EVERY CHANGE LEADER NEEDS TO KNOW
We are in a crisis!
85% of the change initiatives in your organisation could be worthless... Throwing money at an unknown result. They aren't just accepting ambiguity; they are driving off a cliff, blindfolded and hoping the car flies.
But what if there was a better approach? Something a little ...Simpler? ...Easier?Valuable Change is a Change Leader's complete handbook to setting up, driving and realising truly Valuable Change.
Valuable Change provides you with what you need to set the best possible course for your change. You will soon be ramping up the return on your projects, turning outcomes into reality, generating untold momentum, and eliminating fluffy paper claims. When you are running valuable change projects, you can say goodbye to: slow project start-ups, unwieldy plans, teams stuck in despair, communities and training that just doesn't work, and the endless teams of graduates sitting in dark rooms staring at spreadsheets.You can expect:Massive Improvements Across Your Project ROIHuge Time Savings for Every Change LeaderCareer-Defining Reputational BoostsPlus:The Secret to Faster, Cheaper, More Consistent Project SuccessTwo Insanely Powerful Shortcuts To Generating Change Buy-InThe Equation that Underpins All Change AdoptionThe Heart of Clear Decision Making in ProjectsThe Antidote to Overzealous BureaucracyHow to Build Momentum, Leverage Community, and Create Valuable Fanaticism
and more... Stop wasting time and money.
It's time to make the shift to truly Valuable Change. See you inside.

Show book

Catch as Catch Can - Building a...

George Tinsley

In this powerful memoir, George Tinsley Sr. shares his remarkable journey from a challenging childhood in Louisville's Smoketown neighborhood to becoming a successful businessman, entrepreneur, and community leader. For anyone seeking inspiration to overcome challenges and achieve their dreams, this book is a must-read.

Show book