Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
All characters reduced
Scarcity Sales - cover

Scarcity Sales

Zuri Deepwater

Translator A AI

Publisher: Publifye

  • 0
  • 0
  • 0

Summary

Scarcity Sales explores how businesses can ethically leverage scarcity to boost sales and build brand value. The book examines the psychology behind why limited-time offers, exclusivity, and urgency drive customer demand. Tapping into concepts like FOMO (fear of missing out) and loss aversion, these strategies can transform ordinary products into irresistible temptations. Interestingly, research shows the digital age has amplified the potency of scarcity through targeted, personalized campaigns.

 
This book begins by explaining the psychological principles underpinning scarcity, then delves into specific applications with case studies illustrating successful and unsuccessful campaigns. It offers a framework for ethically implementing scarcity strategies, emphasizing transparency and customer value. Rejecting manipulative practices, Scarcity Sales advocates for aligning customer needs with desirable products, providing actionable advice for marketing, sales, and product development.

 
The book uniquely focuses on ethical and sustainable applications, moving beyond simple tricks to provide a strategic framework for building long-term value. Drawing upon behavioral economics, consumer psychology, and real-world marketing data, Scarcity Sales provides quantifiable evidence of the impact of different scarcity tactics. This approach ensures that businesses can enhance their sales without eroding consumer trust, building lasting relationships based on mutual respect.
Available since: 03/03/2025.
Print length: 99 pages.

Other books that might interest you

  • Quiver Don't Quake - How Creativity Can Embrace AI - cover

    Quiver Don't Quake - How...

    Nadim Sadek

    • 0
    • 0
    • 0
    In Quiver, don't Quake, Nadim Sadek shows how to partner with Allied Intelligence to amplify - not replace - your imagination. With a maker's voice and a psychologist's clarity, he reframes AI as a creative collaborator, liberating the creativity of all 8 billion people on Earth. 
    Sadek gives you the tools to dance with it. 
    Frameworks: the Spark-Draft-Polish creative loop; the Three C's (Context, Constraint, Conversation); Calibrated Trust. 
    Playbooks and examples from publishing, film, music, games, architecture, medicine, advertising, and education. 
    Processes to avoid slop: bias checks, provenance, ethics, authorship. 
    Tactics to raise your RODE (Ratio of Dream to Effort). 
    A hands-on sandbox project to build a live brand concept in hours. 
    From studios to classrooms and city halls, he shows how The Panthropic – the distilled wisdom of us all - unlocks new voices, workflows and industries. Clear-eyed about bias, ethics and jobs, Sadek offers tools, cases and mindsets to create with confidence. 
    If you create anything, this is your field guide to the new creative alliance.
    Show book
  • 1932 - FDR Hoover and the Dawn of a New America - cover

    1932 - FDR Hoover and the Dawn...

    Scott Martelle

    • 0
    • 0
    • 0
    At the start of 1932, the nation's worst economic crisis has left one-in-four workers without a job, countless families facing eviction, banks shutting down as desperate depositors withdraw their savings, and growing social and political unrest. Amid this turmoil, a political decision looms that will determine the course of the nation. It's a choice between two men with very different visions of America: Incumbent Republican Herbert Hoover and New York's Democratic Governor Franklin Delano Roosevelt. 
     
     
     
    Veteran journalist Scott Martelle provides a gripping narrative retelling of that vitally significant year as social and political systems struggled under the weight of the devastating Dust Bowl, economic woes, rising political protests, and growing demand for the repeal of Prohibition. That November, voters overwhelmingly rejected decades of Republican rule and backed Roosevelt and his promise to redefine the role of the federal government while putting the needs of the people ahead of the wishes of the wealthy. 
     
     
     
    Deftly told, this illuminating work spotlights parallel events from that pivotal year and brings to life figures who made headlines in their time but have been largely forgotten today. Ultimately, it is the story of a nation that, with the help of a leader determined to unite and inspire, took giant steps toward a new America.
    Show book
  • Homeschooling - You’re Doing It Right Just by Doing It - cover

    Homeschooling - You’re Doing It...

    MEd Ginny Yurich

    • 0
    • 0
    • 0
    Be encouraged! You're already "doing it right" just by doing it.· a must-have resource for parents who homeschool or who want to start· from the founder of the 1000 Hours Outside Movement· equips parents with the confidence and tools they need to give their children the education they dream of and deserveDuring the past five years, homeschooling rates have been on the rise and show no signs of slowing. But many parents lack confidence, questioning whether they are doing it right (or whether they should take the plunge at all). With so many voices offering conflicting advice, it's hard to know where to start and where to go from there.A homeschooling mother of five and founder of 1000 Hours Outside, Ginny Yurich draws from her years of experience and research, as well as her master's degree in education from the University of Michigan, to encourage and equip parents who want to give homeschooling a try or want to improve their experience.Starting from the standpoint of "you're doing it right" instead of "you're doing it wrong," Ginny helps parents understand that just by choosing to homeschool they are· learning through living· allowing for individual timelines· leaving space for boredom· providing multiage experiences· teaching self-reliance· offering freedom· slowing down· and moreIf you've been on the fence about homeschooling or wondering if you're doing it all wrong, let Ginny encourage you in all you've already accomplished and equip you for even greater things ahead.
    Show book
  • Cherokees of the Smoky Mountains - A Little Band that has stood against the White Tide for Three Hundred Years - cover

    Cherokees of the Smoky Mountains...

    Horace Kephart, Janice Kephart

    • 0
    • 0
    • 0
    The text relates the powerful and dramatic history of Smoky Mountain Cherokees, who for 40,000 years thrived in the difficult terrain of the Great Smoky Mountains and its surrounding regions areas of what is now Kentucky, Ohio, West Virginia, North Carolina, Georgia and Alabama. With a constitution and organized government, a written language and no economic debt, the Cherokees sought to live in relative peace. However, President Jackson and the state of Georgia thought differently, forcing the Cherokees and their devoted Chief John Ross to leave their homeland and be removed to Oklahoma in the Trail of Tears (1837-1839). Much political tension was exacerbated by the fact that a key Supreme Court ruling by Chief Justice John Marshall made clear that Georgian land grabbing of Cherokee lands was illegal. This story, and how one Cherokee Chief was sacrificed to retain a small piece of Cherokee land in the southwest corner of North Carolina, known today as Qualla Boundary, is told with passion, empathy and historical accuracy. 
    Horace Kephart is also the author of Our Southern Highlanders, Camping and Woodcraft and Smoky Mountain Magic, and the creator of the Kephart knife. Mount Kephart, a 6,217 foot peak just northwest of Qualla Boundary, was chosen by Kephart and designated in his lifetime. He was instrumental in the founding of the Great Smoky National Park.  
    This version of Cherokees of the Smoky Mountains was revised by Kephart's great granddaughter, Janice Kephart, a spoken word artist, narrator, and US government subject matter expert, having served as a 9/11 Commission counsel. Janice added context for some commentary within the text but left the writing mostly as is, added historical photographs from the Hunter Library Horace Kephart Archive at Western Carolina University and other libraries, and added a new Foreword and Introduction.
    Show book
  • The Age of Insecurity - Coming Together as Things Fall Apart - cover

    The Age of Insecurity - Coming...

    Astra Taylor

    • 0
    • 0
    • 0
    Finalist, 2024 Writers' Trust Shaughnessy Cohen Prize for Political Writing 
     
     
     
    These days, everyone feels insecure. We are financially stressed and emotionally overwhelmed. The status quo isn't working for anyone, even those who appear to have it all. What is going on? 
     
     
     
    In this urgent cultural diagnosis, author and activist Astra Taylor exposes how seemingly disparate crises—rising inequality and declining mental health, the ecological emergency, and the threat of authoritarianism—originate from a social order built on insecurity. From home ownership and education to the wellness industry and policing, many of the institutions and systems that promise to make us more secure actually undermine us. 
     
     
     
    Mixing social critique, memoir, history, political analysis, and philosophy, this genre-bending book rethinks both insecurity and security from the ground up. By facing our existential insecurity and embracing our vulnerability, Taylor argues, we can begin to develop more caring, inclusive, and sustainable forms of security to help us better weather the challenges ahead. The Age of Insecurity will transform how you understand yourself and society—while illuminating a path toward meaningful change.
    Show book
  • Learn Czech - Level 4: Intermediate Czech - Volume 1: Lessons 1-25 - cover

    Learn Czech - Level 4:...

    Innovative Language Learning, ...

    • 0
    • 0
    • 0
    Ready to speak and understand Czech at an Intermediate level? 
     
    Close your eyes and picture yourself arriving at an airport in Czech Republic, walking out and finding yourself on a busy street. 
     
    Imagine hearing the native conversations all around you.
     
    
     
    This is the kind of Czech you learn here. Practical, everyday conversation. This Audiobook is great for Intermediates ready to go past basic phrases like “How are you?”
     
    
     
    In fact, you start speaking in minutes. Our native Czech teachers break down all the sentences, grammar and more in an easy-to-understand way! 
     
    You learn conversations, key vocabulary, phrases, and grammar all in one shot. You can even read along with the bonus PDF eBook as you listen to your lessons.
     
    
     
    A few topics covered in this audiobook: 
     
    • Expressing Agreement or Disagreement Politely
     
    • Asking for Clarification and Explanation
     
    • Asking for a Medical Appointment
     
    • Cases in Czech
     
    • Czech Cultural Tips and More!
     
    
     
    With this Audiobook, you get:
     
    • 3+ hours of audio in total
     
    • 25 Intermediate level lessons
     
    • 200+ page eBook so you can read along
     
    
     
    By the end of this book, you will...
     
    • Learn & Master Brand New Conversations
     
    • Learn Intermediate Level Expressions & Grammar
     
    • Master Czech Listening Skills & Tune Your Ear to the Native Speaking Style
     
    • Be Able to Speak at an Intermediate Level Level
     
    • Improve Your Reading by Reading Along with the eBook
     
    • Understand Everything with Translations Provided inside the eBook
     
    
     
    Download the PDF and read along
    Show book