D'autres livres qui pourraient vous intéresser

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  Madison Avenue Manslaughter 3rd...

  Michael Farmer

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  The advertising industry has reached a critical, even dangerous point in its development – agencies destroy themselves by doing increased work for declining fees – so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a ‘recipe for disaster’. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world’s first effective definition of “the real agency problem”. Once the problem is understood, then the author offers corrective solutions. This book is a call to action for the 21st century breed of ‘mad men’, to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.

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  Claude Code for Beginners -...

  Michael Patterson

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  This audiobook is narrated by an AI Voice. Stop struggling with traditional coding tutorials that lead nowhere. Claude Code for Beginners is your complete roadmap to mastering AI-assisted development—even if you've never written a line of code. 
   
  Written by Michael Patterson, who leads 120 engineers at a major tech company, this book bridges the gap between surface-level AI prompts and the development of production-ready applications. Whether you're an entrepreneur with a SaaS idea, a career changer, or a professional looking to automate workflows, this practical guide gets you there in 90 days. 
   
  What Makes This Different: Unlike theoretical AI books, you'll build real projects, including responsive websites, mobile apps with React Native, e-commerce stores with Stripe integration, and database-driven applications using Supabase. Each project teaches concepts just-in-time as you need them. 
   
  Master These In-Demand Skills: 
   
  Prompt Engineering for Developers - Turn Claude Code into your expert coding partner 
  Full-Stack Web Development - React, Next.js, APIs, and modern deployment 
  Mobile App Development - Cross-platform iOS/Android apps with React Native 
  Database Design & Management - PostgreSQL, Supabase, and real-time features 
  Payment Integration - Stripe subscriptions and e-commerce functionality 
  Professional DevOps - GitHub, testing, security, and production deployment 
  Perfect For: 
   
  Complete beginners seeking a modern path to development 
  Entrepreneurs who want to build their own products 
  Professionals automating workflows and building internal tools 
  Career changers entering the lucrative tech industry 
  Your 90-Day Transformation: 
   
  Days 1-30: Build your first websites and master the fundamentals 
  Days 31-60: Create mobile apps and complex backend systems 
  Days 61-90: Launch monetized applications and build your portfolio 
  By day 90, you'll have a portfolio of deployed applications and the confidence to tackle any project. Stop consuming tutorials—start building applications that matter.

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  Think For Your Victim - Empathy...

  Anthony Jones

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  Thinking for Your Victim is a concept of different skill sets that emphasizes the act of putting oneself in someone else's shoes. Ultimately, these skills empower us to build on mutual respect, communication, and emotional awareness, enhancing our overall well-being and contributing to a more compassionate and connected society. 
  Thinking for others before reacting can help you maintain control and avoid unnecessary conflict. Take a moment to pause and consider the feelings and perspectives of those around you. Ask yourself how your words or actions might affect them and the situation at hand. Practice empathy by putting yourself in their shoes, which can lead to a clearer understanding of their motivations and challenges. This mindfulness allows you to respond thoughtfully rather than reacting impulsively, reducing the chances of overreacting and potentially embarrassing yourself. By fostering communication and being considerate, you can create a more positive atmosphere, making it easier to navigate conflicts and relationships.  
   

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  HBR Guide to Retaining Your Best...

  HARVARD BUSINESS REVIEW

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  Stop your top talent from walking out the door. 
   
   
   
  Employees today have a sea of options for where and how they work—if they're not getting what they want, they'll move on. And if the threat of having your high performers working for the competition isn't bad enough, departing employees can leave behind serious financial and emotional costs at your company. 
   
   
   
  The HBR Guide to Retaining Your Best People offers concrete advice and tactics to keep high performers engaged and loyal to your organization. You'll discover how to create the right environment and opportunities, shape professional development in ways your stars value, and build a workplace where they want to excel. 
   
   
   
  You'll learn how to uncover the real reasons employees quit—and detect those at risk of leaving; discover the elements of work that your people value most; identify the top-notch, high-impact performers in your business; create development opportunities based on personalized career paths; assess your retention programs to see where they fall short; and keep your employees constantly learning and growing.

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  One City One Shot - How I Made...

  Jonathan Horne

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  What if you could build a TV news career without uprooting your life, moving to a town you’ve never heard of and delivering live shots from snowstorms in the middle of nowhere? 
  In One City, One Shot, former journalist Jonathan Horn explains the steps he took to go from earning $40 per article at a weekly newspaper to trusted on-air TV reporter — all while staying rooted in his hometown of San Diego. With honesty, humor, and sharp storytelling, Horn brings readers behind the scenes of local news: the chaos of breaking stories, the heartbreak of tragedy coverage, the scramble of daily deadlines, and the newsroom camaraderie that holds it all together. 
  Perfect for journalism students, current reporters and anyone interested in learning about the inner workings of local news, One Shot, One City is a candid, inspiring and human story of carving out a meaningful career without leaving everything behind.

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  How to Self-Publish: 7 Easy...

  Jaiden Pemton

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  Have you been wanting to write your book and release it into the world through self-publishing, but don’t know the steps of the process or where to get started?  
  Do you need to know more about the self-publishing process in order to decide if it’s right for you? 
  Do you feel unclear about the options that exist for you to get the help you need? 
    
  How to Self-Publish is the guide you need! We will teach you how to self-publish in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to thorough and successful self-publishing. 
    
  To be a successful self-publisher, you must know how to divide your work into stages, generate a title, edit and design your work, write a catchy description, draft a budget, market, and distribute your work into the world. 
  YOU’LL LEARN:The beginning stages of self-publishing (writing, editing, and title generation)The intermediate stages of self-publishing (design and description writing)How to set your budgetCommon mistakes to avoid within the industryHow to build your editing teamHow to select professional designersNeed-to-know terminologyHow to obtain and keep audience engagementHow to apply feedback from your target audienceHow to set yourself apart in your genreCommon mistakes to avoid in the industryHow to market your contentHow to distribute your contentAnd so much more!  
  Whether you're just starting on the journey of self-publishing and need to develop a clearer understanding of the elements, or need to decide if self-publishing is for you, this guide is the companion you need. Let’s get started!

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