Other books that might interest you

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  Propaganda - Original Edition

  Edward Bernays

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  This is the all original edition. The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed, "engineering of consent." During World War I, he was an integral part of the US Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy". The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science, and education. To listen to this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

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  Autoresponder Guide

  Armelle Gilbert

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  Autoresponder Guide: An Expert Guide to Autoresponder and How it Can Deliver Excellent Results While Saving You Time!If you are a businessman or woman, you understand how busy life can be, this is especially true when it comes to internet marketers. It can feel at times like there is no time for yourself and you will oftentimes find yourself too short on time to complete all of your tasks for the day. Luckily there are things that can help you with this problem such as autoresponders. With the help of an autoresponder, you will no longer have to spend hours of your time responding to emails from clients and customers.In this audiobook, you will learn all about autoresponders and how to use them effectively. It will teach you all the things you need to be aware of before using an autoresponder.This audiobook will cover the following topics:- Autoresponder Basics- Which Autoresponder is best for you?- Learning to Use the Autoresponder You Have Chosen- Using Opt-in Forms- Using Specific Target Audiences- Research What Your List Needs and Supply it- Make Sure Support is good- The Importance of Maintaining Your List- And many more!Autoresponders work very quickly and responses to emails will be sent out almost immediately. To learn more, scroll up and click “add to cart” now!

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  Capital and Interest

  Frédéric Bastiat

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  Frédéric Bastiat was an early 19th century French economist/statesman whose common sense essays tried to battle the rise of socialist ideology after the French revolution, where provisional governments were rivaling each other for power. Of central concern was who should control the money. How is wealth created? How should it be divided amongst the people? What services should government provide? Same questions we are asking now. This essay addresses the popular fallacy of the day that Capital should be available to all gratuitously, without necessity of paying back loans, and looking upon any form of interest as Usury. Bastiat argued that capital is created by savings, and savings are what makes borrowing possible so the common man can get ahead and prosper, and lending is only worth the risk if the lender profits by it, via interest. He demonstrated the law of supply and demand, that, in essence, interest decreases as availability of capital increases. His basic premises is that without a leisure class (people who have money to spare over earning daily bread), there would be nothing to borrow, so that neither the common man nor society can prosper.

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  Inventing the Future -...

  Nick Srnicek, Alex Williams

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  This major new manifesto offers a "clear and compelling vision of a postcapitalist society" and shows how left-wing politics can be rebuilt for the twenty-first century (Mark Fisher, author of Capitalist Realism 
   
   
   
  Neoliberalism isn't working. Austerity is forcing millions into poverty and many more into precarious work, while the left remains trapped in stagnant political practices that offer no respite. 
   
   
   
  Inventing the Future is a bold new manifesto for life after capitalism. Against the confused understanding of our high-tech world by both the right and the left, this book claims that the emancipatory and future-oriented possibilities of our society can be reclaimed. Instead of running from a complex future, Nick Srnicek and Alex Williams demand a postcapitalist economy capable of advancing standards, liberating humanity from work and developing technologies that expand our freedoms. 
   
   
   
  This new edition includes a new chapter where they respond to their various critics.

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  One Minute Manager The: Book...

  Briefly Summaries

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  This is a concise summary and analysis of The One Minute Manager, by Ken Blanchard and Spencer Johnson. It is not the original book and is not affiliated with or endorsed by Ken Blanchard and Spencer Johnson. Ideal for those seeking a quick and insightful overview.
   
  Dive into the timeless wisdom of "The One Minute Manager", a groundbreaking guide to leadership and productivity. This audiobook distills the art of management into three simple yet transformative principles: One Minute Goals, One Minute Praisings, and One Minute Reprimands. Through an engaging narrative, you’ll follow the journey of a young professional as he uncovers the secrets to exceptional leadership under the mentorship of the One Minute Manager.
   
  Learn how to set clear and concise goals, provide immediate and meaningful praise, and deliver constructive feedback with confidence and respect. These principles, rooted in simplicity and effectiveness, have been applied successfully across industries and are equally impactful in personal relationships.

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  Advanced Brand Management (Third...

  Paul Temporal

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  This audiobook is narrated by an Authorised Voice Replica.Brands have never been more important than they are today.As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment.But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers.Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world.In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added.If you want to make your own branding a success, you can't afford to be without Advanced Brand Management.

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