¡Acompáñanos a viajar por el mundo de los libros!
Añadir este libro a la estantería
Grey
Escribe un nuevo comentario Default profile 50px
Grey
Suscríbete para leer el libro completo o lee las primeras páginas gratis.
All characters reduced
Mastering Persuasion - cover

Mastering Persuasion

Xena Mindhurst

Traductor A AI

Editorial: Publifye

  • 0
  • 0
  • 0

Sinopsis

Mastering Persuasion explores the art and science of influence, revealing the psychological principles that drive human behavior and decision-making. It's designed for anyone seeking to improve their communication skills, whether in leadership, marketing, or personal relationships. The book unveils intriguing facts, such as how cognitive biases can impact our susceptibility to persuasive messages and how emotional triggers play a crucial role in swaying opinions. It emphasizes that persuasion, at its core, is about effectively communicating value and building genuine connections, not manipulation. 

 
This self-help communication guide uniquely blends theoretical insights from social psychology and communication theory with practical applications. It highlights the importance of ethical persuasion, teaching readers to recognize manipulative tactics and become more discerning consumers of information. The book progresses systematically, first introducing foundational concepts like cognitive biases and emotional triggers. It then delves into specific techniques for crafting persuasive messages and building rapport, and finally, it examines real-world applications in negotiations, marketing, and leadership, using examples and case studies to illustrate the concepts.
Disponible desde: 13/02/2025.
Longitud de impresión: 93 páginas.

Otros libros que te pueden interesar

  • Mastering Emotional Intelligence - Unraveling the Art of Understanding Navigating and Influencing Emotions in Yourself and Others - cover

    Mastering Emotional Intelligence...

    Vines Graener

    • 0
    • 0
    • 0
    Since the latter part of the twentieth century, breakthroughs in science, like advancements in brain imaging, have sparked a growing fascination with the intersection of emotions and neurobiology. Researchers have come to acknowledge the close connection between the brain and the immune system, the detrimental impact of chronic stress on the human body, and the significant correlation between emotions and health issues such as heart disease. 
    Before this scientific awakening, there was an undue emphasis on academic intelligence by researchers. This bias ignored the reality that intelligence is not a reliable predictor of success and happiness. Instead, emotional intelligence emerges as a more accurate indicator of life trajectory. It encompasses psychological resilience, the ability to persevere in the face of challenges, impulse control, and social skills like empathy. 
    Contrary to earlier beliefs that emotional intelligence was an inherent trait, recent research has revealed it to be a capacity rather than an absolute characteristic. Nevertheless, the formative stage for emotional intelligence is primarily in early childhood. A baby receiving nurturing care is more likely to develop a positive outlook, while a neglected baby may struggle with challenges later in life. Although tendencies toward optimism or pessimism take root early, they can still evolve later on, influenced by one's social network, as emotions tend to be contagious. 
    It's crucial to recognize that complete control over emotions is not feasible. Emotions are a result of the brain processing external feedback and are not consciously regulated. However, individuals can control how they respond to their emotions. The initial step in effective emotional management is being aware of one's emotions, forming the foundation for emotional intelligence.
    Ver libro
  • Seeking Truth and Hiding Facts - Information Ideology and Authoritarianism in China - cover

    Seeking Truth and Hiding Facts -...

    Jeremy L. Wallace

    • 0
    • 0
    • 0
    A unique analysis of the numbers that came to define Chinese politics and how this quantification evolved over time. 
     
     
     
    For decades, a few numbers came to define Chinese politics—until those numbers did not count what mattered and what they counted did not measure up. Seeking Truth and Hiding Facts argues that the Chinese government adopted a system of limited, quantified vision in order to survive the disasters unleashed by Mao Zedong's ideological leadership. Jeremy Wallace explains how that system worked and analyzes how the problems that accumulated in its blind spots led Xi Jinping to take drastic action. Xi's neopolitical turn—aggressive anti-corruption campaigns, reassertion of party authority, and personalization of power—is an attempt fix the problems of the prior system, as well as a hedge against an inability to do so. The book argues that while of course dictators stay in power through coercion and cooptation, they also do so by convincing their populations and themselves of their right to rule. Quantification is one tool in this persuasive arsenal, but it comes with its own perils.
    Ver libro
  • Take Back Your Life - A Caregiver's Guide to Finding Freedom in the Midst of Overwhelm - cover

    Take Back Your Life - A...

    Loren M. Gelberg-Goff

    • 0
    • 0
    • 0
    2021 NYC Book Award Winner, Caregiving 
     
     
     
    What starts as loving, compassionate care becomes an isolating, stressful, never-ending race to get everything done. Inevitably, anger and resentment creep in—toward the person being cared for as well as other family members who don't pitch in . . . or both. So guilt and shame for not feeling loving all the time gets added to the emotional mix. 
     
     
     
    Worst of all, most caregivers have no support system, and no plan for ensuring that they're taking good care of themselves first so they can keep going without falling apart. Is there any hope for a better life? 
     
     
     
    Yes! In Take Back your Life: A Caregiver's Guide to Finding Freedom in the Midst of Overwhelm, psychotherapist, hypnotherapist, and experienced family caregiver Loren Gelberg-Goff shows you exactly how to get back to having a life, feel that loving connection you thought was gone, stop arguing and get cooperation from your siblings and others, and discover other resources you can call upon to guarantee that much-needed "you time."
    Ver libro
  • Responses to 7 October: Universities - cover

    Responses to 7 October:...

    David Hirsh, Rosa Freedman, Eric...

    • 0
    • 0
    • 0
    One of three volumes responding to the 7 October attack, Universities focuses on the heartland of contemporary antisemitic thinking, which is scholarship; and its reflection in student discourse on campus. 
    Contributions go back to Sartre and to debates of Marx’s time; another looks at the New Left forged in the civil rights movement, and shows how antisemitic responses to the 2023 violence were anticipated by some of the responses to the 1967 Arab League aggression. The feminist movement and ‘progressives’ more generally come under scrutiny, and there is analysis of antisemitism on campus after 7 October, showing how it is tolerated and protected there; including in archaeological attempts to deny that there is an ancient Jewish history in Israel. 
    This work will appeal to scholars, students and activists with an interest in antisemitism, Jewish studies and the politics of Israel.
    Ver libro
  • Herman Melville: A short biography - 5 Minutes: Short on time - long on info! - cover

    Herman Melville: A short...

    5 Minutes, 5 Minute Biographies,...

    • 0
    • 0
    • 0
    Herman Melville, American writer and creator of Moby Dick: Life and work in a short biography! Everything you need to know, brief and concise. Infotainment, education and entertainment at its best!
    Ver libro
  • The Anarchist Handbook - cover

    The Anarchist Handbook

    Michael Malice

    • 0
    • 0
    • 0
    Anarchism has been both a vision of a peaceful, cooperative society—and an ideology of revolutionary terror. Since the term itself—anarchism—is a negation, there is a great deal of disagreement on what the positive alternative would look like. The black flag comes in many colors.The Anarchist Handbook is an opportunity for all these many varied voices to speak for themselves, from across the decades. These were human beings who saw things differently from their fellow men. They fought and they loved. They lived and they died. They disagreed on much, but they all shared one vision: Freedom.
    Ver libro