Outros livros que poderiam interessá-lo

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  Propaganda

  Edward Bernay

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  "Propaganda" by Edward Bernays, published in 1928, is a groundbreaking exploration of the powerful influence of propaganda on public opinion and behavior. Bernays, often hailed as the "father of public relations," delves deeply into the techniques and strategies used by various entities—governments, corporations, and interest groups—to manipulate and guide the masses. Drawing from his extensive experience in the field, Bernays provides a comprehensive analysis of how propaganda operates, highlighting its essential role in shaping societal norms and beliefs.Bernays argues that propaganda is a crucial tool in a democratic society, necessary for maintaining social order and stability by guiding public opinion in a constructive direction. He outlines the various methods used to craft persuasive messages, such as appealing to emotions, creating symbols, and leveraging media channels to disseminate information. Through vivid examples and case studies, Bernays illustrates how these techniques have been effectively employed to influence public perception and achieve specific goals.The book also addresses the ethical implications of propaganda, emphasizing the responsibility of those who wield its power. Bernays advocates for transparency and ethical considerations in the use of propaganda, warning against its potential misuse for manipulative or harmful purposes. He underscores the importance of understanding propaganda's impact on society and calls for a more informed and critical public."Propaganda" remains a seminal work in the fields of public relations and communication studies, providing timeless insights into the mechanics of persuasion and the role of media in shaping reality. Bernays' exploration of the interplay between information, power, and public opinion continues to be highly relevant in today's media-saturated environment, making "Propaganda" an essential read for anyone interested in the dynamics of influence and the ethical considerations of communication practices.

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  Finance Made Sustainable - The...

  Dominick Mitchell

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  This text serves as your contemporary guide to sustainable finance. 
  With a world that's running at 2x speed, becoming more dynamic each day, sustainable finance finds itself becoming more and more important. From the shock waves of the pandemic to the rise and fall of digital currency, ethics of finance are taking center stage in our day-to-day life. 
  How can we make finance more sustainable and keep up with the ever-changing economic climate? This book will take you through the nitty-gritty of sustainable finance - what it is, why it’s essential, what could happen if we fall short of our goals and how you can make your business practices align with the ESG values.

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  Done

  Brad Callen

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  Learn how to recruit, hire, and manage a 100% remote team of super-talented people … with the step-by-step blueprint that built and grew a $40M/year online business from scratch!If you’re doing everything yourself in your business and feeling burnt-out … have big office overhead and a mandatory in-office requirement that feels like a ball and chain …  or already have a moderately successful remote team, but want to take it to the next level …DONE will show you how to build and manage a high-performing, revenue-generating remote team… no matter where you are in your team-building journey.This is key to big wins in the online business game.Get it right, and you can enjoy more time, money, and freedom … Get it wrong and running your company could eat up all the hours in a day, create enormous stress, and suck the joy out of being your own boss.Fortunately, it’s far easier than you might think to unlock the keys to your entrepreneurial freedom with a remote “dream team.” And in DONE, entrepreneur Brad Callen teaches you exactly how to do it, using the same blueprint he used to successfully create (and ultimately exit/sell) Doodly, Toonly, Voomly, and other popular software products.Loaded with straightforward advice, real-world examples, and lessons learned based on Brad’s 20+ years of online entrepreneurial experience, DONE gives you a simple, proven approach for building and managing an amazing team of remote super stars.In this no-nonsense guide, you’ll get actionable tips that will teach you how to:Create a business that can thrive … without youFind, hire, and (minimally) manage high-performersGet more done — faster than traditional companiesStructure your team for optimal efficiencyFoster team trust, promote creativity, & inspire innovationBoost revenue with a lean, remote team “machine”You can have it all as an online entrepreneur, faster than you may have thought possible … and the keys to that holy trifecta — more time, money, and freedom — can be

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  American Dream Come True - Why...

  Tony Bertoldi

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  Can affordable housing make the American Dream an American reality?The American Dream has always been built on the notion that no matter where you come from, you can be successful. Housing has always played a major role in making the American Dream a reality, but how exactly? In American Dream Come True, Tony Bertoldi leverages over two decades’ worth of experience in affordable housing to explain in clear and entertaining prose what affordable housing really is and who it impacts. Spoiler alert: all of us.By debunking the common misconceptions about affordable housing, Bertoldi shows how supporting affordable housing is a benefit for the entire American ecosystem, and where you fit in. From addressing inflation, job creation, and creative ESG strategy, to reducing health costs for American taxpayers, Bertoldi shows how the Low Income Housing Tax Credit (LIHTC, pronounced LI-Tec) program creates a more balanced society where people from all backgrounds can work, live, and contribute to their community.If there is any truth to the phrase “home is where the heart is,” then the call to action for all of us is the same—to put our heart into creating more affordable homes. It’s good for individuals. Good for families. Good for health. Good for business. Good for America.

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  Almost Doing Good - Doing The...

  Jessica Pettitt

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  What if 'almost' could be your organization's secret weapon for success?This is not your typical crisis-management book. It's an invitation to embrace disruption, tackle complexity, and move beyond good intentions toward real, measurable impact. With her signature candor, humor, and no-nonsense style, Pettitt lays out a clear, practical framework for organizations to Prepare, Recognize, and Respond to challenges that can weaken or destroy them if ignored.If you're ready to do something to address the toughest problems facing your organizational culture, 'almost' is about to become a very powerful step toward lasting change. Almost Doing Good will inspire you to take action, even when the path forward isn't clear, and give you reasons to keep going with more than 20 real-world case studies from clients who made good intentions worse—from ERGs to lunchtime yoga to Black Lives Matter non-demonstrations to breastfeeding stations—with reframes to help you make good intentions better. And it's all from a crisis management expert who has spent more than 20 years helping more than 1400 organizations and half a million people "do the best they can with what they have some of the time."Almost Doing Good is an essential guide for leaders, HR professionals, and anyone passionate about building a workplace culture that doesn't shy away from challenges, who understands that company culture and public perception can make or break organizations, and who is ready to embrace almost in the neverending quest to improve.

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  The Visionary Leader - The...

  Bryan Smeltzer

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  This audiobook is narrated by an AI Voice.   
  The Visionary Leader reveals the principles, qualities, and strategies that define history's greatest visionary leaders. Through real-life examples of leaders who overcame adversity to achieve remarkable success, this book provides actionable insights for defining your vision, leading organizations, and pursuing lifelong dreams. 
  What sets visionary leaders apart? What enables them to achieve the impossible? The book explores nine defining characteristics that create transformative leaders: 
  Clear Vision - Unwavering sense of purpose and direction 
  Unwavering Courage - Willingness to take bold risks and pursue ambitious initiatives 
  Disruptive Creativity - Innovation through outside-the-box thinking 
  Authentic Empathy - High emotional intelligence and genuine connection 
  Resilience - Persistence despite setbacks and challenges 
  Strategic Thinking - Ability to anticipate future trends and opportunities 
  Adaptability - Flexible navigation of change and uncertainty 
  Passion - Deep commitment to vision and purpose 
  Applied Faith - Daily action rooted in core principles 
  By showcasing these complex traits that only a few leaders have mastered—yet who have shaped world history—readers gain a comprehensive understanding of how to develop these qualities in themselves. The book empowers you to embrace your potential, pursue dreams with courage and resilience, and become a catalyst for positive change. 
  Whether you aspire to lead organizations, drive innovation, or build generational culture, The Visionary Leader provides the roadmap to transform how you see leadership and your world. Walk away inspired, informed, and equipped for your own visionary journey.

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