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Winning At Retail - Developing a Sustained Model for Retail Success - cover

Winning At Retail - Developing a Sustained Model for Retail Success

Willard N. Ander, Neil Z. Stern

Editorial: Wiley

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Sinopsis

Praise for Winning At Retail    "Winning at Retail offers the most effective strategies available  for retailers. At McDonald's, the 'Quick-EST' model is crucial,  because being close and convenient to where our customers live,  work, and shop helps us create maximum value. If you want to  harness your company's strengths to become a leader in your  category-and stay in tune with what your customers want-this is the  book for you."  -Jim Rand, Senior Vice President of Business Development,  McDonald's Corporation    "Winning at Retail provides a thoughtful approach to retail  differentiation. Ander and Stern warn of the 'treacherous middle'  into which retailers too easily drift. They inspire us to avoid  this peril through case studies of retailers who have assumed  leadership through courageous choice."  -Robert L. Price, Senior Vice President and Chief Marketing  Officer, Wawa    "In a difficult retail environment, this book provides crucial  guidance for staying on top of your competition-by taking the  customer seriously and leveraging your strengths to provide  experiences that increase customer loyalty. Will Ander and Neil  Stern elegantly argue that you can't always be the biggest,  fastest, and trendiest place on the block, but it takes only one of  these 'Ests' to be a category leader. Businesses big and small can  benefit from the carefully distilled lessons in this book."  -Bernd Schmitt, Professor of Marketing, Columbia Business School  and author of Customer Experience Management
Disponible desde: 20/12/2010.
Longitud de impresión: 272 páginas.

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