Otros libros que te pueden interesar

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  How to Make Mistakes On Purpose...

  Laurie Rosenwald

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  Based on Laurie Rosenwald's popular workshop, How to Make Mistakes On Purpose reveals an intuitive, entertaining way to come up with truly original ideas. Three generations of humans have now been molded into results-oriented workers who cannot mess up, and therefore may never innovate either. Shared software, skills, and experiences equal no surprises. Surrounded by the unwavering, reliable results made possible by a machine, we all marinate in this ubiquitous cybersauce. Behold! Thousands of shiny new apps, sites, products, and services that look, feel, and are essentially the same. Because computers don’t make mistakes.Chance is the natural foil to the digital. We combine both for originality. This makes for the kind of exciting, hopeful future we want. We embrace technology but need to slap it around a bit to get someplace new.Human error sparks connections. In a relaxed situation where one’s hypercritical demons are AWOL, the snap, crackle, pop of brainstorms happen all around us.A fresh, colorful guide to discovery, with clearly marked directions and witty prompts, this is a book about living a productive, individualistic life. Whatever your job, it gives you a way to zig while everyone around you can only zag. It will also make you laugh along the way.

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  Commodities - Switzerland's Most...

  Berne Declaration

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  Today marks the release of the controversial book "Commodities: Switzerland's Most Dangerous Business". The fact-filled and groundbreaking analysis of the industry, as powerful as it is unknown, shows why resource-rich developing countries remain poor while Switzerland-based commodity companies rake in profits in the billions. And it illustrates the gray areas of a business model whose risks are becoming increasingly apparent.
  
  Unnoticed by the public and politicians, Switzerland has become the world's most important commodities hub. Trade in oil, gas, coal, metals and agricultural products - particularly via deals made in Geneva and Zug - has grown by an incredible 1,500 percent since 1998, according to BD investigations. The result: Seven of the twelve corporations with the highest turnover in Switzerland trade in, and/or mine, commodities. Switzerland has become a global commodity hub thanks to its mix of tax privileges, a strong financial sector, weak regulation and lax embargo policy.
  
  The Swiss commodities business is dangerous for developing countries that are blessed with natural resources but that suffer from weak governance. The business is life-threatening for all those who must live amid the filth and toxins of the mines and facilities.
  
  The extensive misery of entire countries and the fairytale wealth of a few Swiss top traders are causally related. The book "Commodities: Switzerland's Most Dangerous Business" shows how. The richly-illustrated reference work offers a portrait of the key firms and people behind the discreet deals, provides insight into the social and ecological consequences for the producing countries, analyzes the practices and repercussions of tax avoidance and speculation, and offers proposals for achieving more justice in a multi-billion-dollar business that affects everyone.

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  The Dirty Secrets of the...

  Ryan J Melton

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  For far too long the dark underbelly of the financial elite has crippled the progression of hard-working individuals. Their ill intentions and selfish pursuits have shrouded the idea of what constitutes sound, sane, and sensible financial advice. It's time we break the narrative and unravel the secrets that have lead to the greatest income disparity in human history. Join me as we embark on your journey to a better financial future as I show you the psychological tools and financial framework you need to live the life you want.

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  The Customer-Funded Business -...

  John Mullins

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  People starting ambitious new ventures, whether inside large  companies or in their garages, often assume that the first thing  they must do is raise some capital to fund their start-up. But  there are significant drawbacks to raising capital too early    Raising capital demands a lot of time and energy, distracting  the founders from building the actual business.  Raising capital too early means pitching the (still unverified)  merit of the business idea to potential investors, rather than  proving its merit among customers in the marketplace.  Raising capital early leaves the founders with a lower  ownership stake than might otherwise be the case, since most risks  and unknowns are still unresolved.  Raising capital early brings lots of baggage: tough terms and  conditions that investors rightly require to offset the risks they  take by backing an early stage venture.  Raising capital is almost always very hard, and may not always  be possible, particularly in difficult economic conditions!    A smarter approach, explained in this book, is to use customer  money to fund a new business or product. Drawing on the detailed  stories of more than 20 young companies from around the world   companies unknown and well-known, including both successes  and failures  the book identifies five different ways by  which such customer funded business models can be built: Matchmaker  models, Pay-In-Advance models, Subscription Models, Scarcity-based  models, Service-to-Product models. What is most striking about  these models is that each of them gives the company what  accountants call negative working capital: that is, the company has  the customers cash in hand before having to produce or pay  for the goods or services it has sold. In exploring these models,  we found  perhaps surprisingly  that most of them  work for selling both goods and services.  Further, we  observed that, in almost every case, there was a queue of VCs lined  up, eager to invest. Contrast that with the length of the typical  queue that an early stage entrepreneur finds at his door: nil.

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  Summary: $100M Leads - How to...

  Brook Bryant

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  DISCLAIMER: THIS IS NOT THE OFFICIAL BOOK. IT IS A SUMMARY & IT DOES NOT ACCOMPANY THE OFFICIAL. 
  The book is structured around eight potent playbooks, which Hormozi describes as "never-go-hungry," promising strategies so robust that they work autonomously, empowering businesses to generate over 20,000 new leads daily across an impressive range of 16 different industries. As you delve into these playbooks, you are greeted with a wealth of tactics that are ready to deploy, offering an immediate solution to your leads dilemma. 
  Hormozi presents readers with a diverse set of strategies including the hook-retain-reward system that metamorphoses content into leads, and an ad framework sculpted to pull more people into your business ambit. He divulges secrets on transforming cold strangers into hot leads with a simple yet powerful question, alongside unveiling direct referral methods that contributed to a significant chunk of his sales. 
  The author extends his lead generation secrets beyond traditional boundaries, encouraging businesses to harness the potential of affiliate playbooks and to engage agencies to unravel their secrets at zero cost. He even shares a framework to draw people off the streets and into a well-nurtured lead generation funnel in less than two weeks.

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  Launching to Leading - How B2B...

  Ken Rutsky

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  Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better, but the market didn’t seem to care. Launching to Leading explains how and why market leaders succeed in breaking through and leading in today’s crowded markets, and reveals how to apply this to your business to take you from Launching to Leading and beyond.

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