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Sinopsis

People starting ambitious new ventures, whether inside large  companies or in their garages, often assume that the first thing  they must do is raise some capital to fund their start-up. But  there are significant drawbacks to raising capital too early    Raising capital demands a lot of time and energy, distracting  the founders from building the actual business.  Raising capital too early means pitching the (still unverified)  merit of the business idea to potential investors, rather than  proving its merit among customers in the marketplace.  Raising capital early leaves the founders with a lower  ownership stake than might otherwise be the case, since most risks  and unknowns are still unresolved.  Raising capital early brings lots of baggage: tough terms and  conditions that investors rightly require to offset the risks they  take by backing an early stage venture.  Raising capital is almost always very hard, and may not always  be possible, particularly in difficult economic conditions!    A smarter approach, explained in this book, is to use customer  money to fund a new business or product. Drawing on the detailed  stories of more than 20 young companies from around the world   companies unknown and well-known, including both successes  and failures  the book identifies five different ways by  which such customer funded business models can be built: Matchmaker  models, Pay-In-Advance models, Subscription Models, Scarcity-based  models, Service-to-Product models. What is most striking about  these models is that each of them gives the company what  accountants call negative working capital: that is, the company has  the customers cash in hand before having to produce or pay  for the goods or services it has sold. In exploring these models,  we found  perhaps surprisingly  that most of them  work for selling both goods and services.  Further, we  observed that, in almost every case, there was a queue of VCs lined  up, eager to invest. Contrast that with the length of the typical  queue that an early stage entrepreneur finds at his door: nil.

Duración: alrededor de 8 horas (07:37:23)
Fecha de publicación: 23/09/2021; Unabridged; Copyright Year: 2021. Copyright Statment: —

• Empresa y economía