Otros libros que te pueden interesar

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  All Are Welcome - How to Build a...

  Cynthia Owyoung

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  Studies prove that companies with more diversity in their ranks are more innovative, expand their markets, and perform better financially. Why, then, has so little progress been made, especially when it comes to corporate leadership? Because most companies have yet to develop and implement effective diversity, equity, inclusion, and belonging (DEIB) initiatives. And the ones that have too often focus mainly on hiring a diversity of staff or rolling out unconscious bias training without improving results. 
   
   
   
  DEIB expert Cynthia Owyoung has spent more than two decades working in this space. She's seen it all, and she knows what works—and what doesn't. In All Are Welcome, Owyoung explains what DEIB is and why it matters, and she delivers the information and insights you need to make DEIB a key element of your company culture. You'll learn how to: break old habits that keep DEIB efforts from moving forward; retain talent from underrepresented groups; conduct an audit of the state of DEIB at your company today; engage and excite leaders and managers around DEIB efforts; weave DEIB into all your talent pool management methods; uplevel employee resource groups to effectively support business goals; measure your progress with qualitative and quantitative data; and connect your DEIB efforts to driving better business results.

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  Character - What Contemporary...

  Gerard H. Seijts, Kimberley...

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  Character is something intrinsic to us all; it forms and reveals who we are. Unbeknownst to many, character is foundational to our judgment, behavior, and leadership. As we tackle the grand challenges of our time, strength of character guides us to make better decisions, creates greater well-being, and contributes to human flourishing. For those who lead—whether in the public, private, not for profit, or education sectors—a greater understanding of character will challenge your thinking, inspire new ideas, and elevate your personal and professional performance. 
   
   
   
  Character: What Contemporary Leaders Can Teach Us about Building a More Just, Prosperous, and Sustainable Future provides an exceptional opportunity to become a better leader by applying the extraordinary yet down-to-earth insights from the authors' accessible scholarship and interviews with truly distinguished leaders whose lessons on building stronger societies through character-based leadership are moving, powerful, and evergreen.

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  The New Rules of the Road - How...

  Dan Kahn

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  The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professionals, and business leaders navigating the complex and ever-evolving world of digital communication. Drawing from his extensive experience in the industry, Dan offers a comprehensive roadmap for success in modern PR and marketing.This book takes readers on a journey through the transformation of PR and marketing, from traditional media relations to the current landscape dominated by social media, influencer partnerships, and direct-to-consumer engagement. Dan expertly blends historical context with cutting-edge strategies, providing readers with a deep understanding of how the industry has evolved and where it's headed.Key topics covered include:The convergence of PR, marketing, and technologyLeveraging social media and influencer relationships effectivelyCrafting compelling brand narratives in the digital ageImplementing data-driven strategies for measuring and optimizing PR effortsNavigating crisis communication in real-time online environmentsAdapting to emerging technologies like AI and automationWhat sets The New Rules of the Road apart is Dan’s practical approach. The book is filled with real-world case studies, from global brands to startups, illustrating how these principles can be applied across various industries and scales. Dan doesn't just theorize; he provides actionable insights and strategies that readers can implement immediately.Whether you're a seasoned PR veteran looking to stay ahead of the curve, a marketing professional aiming to integrate your efforts more effectively, or a business owner seeking to understand the modern communication landscape, this book offers valuable insights. Dan’s writing style is accessible yet authoritative, making complex concepts easy to grasp and apply.The New Rules of the Road is more than just a book—it's a toolkit for success in the digital age. It empowers readers to not only keep pace with the rapidly changing marketing landscape but to lead the way in innovation and effectiveness. For anyone looking to master the art of modern communication and drive real business results, this book is an indispensable resource.

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  Say What They Can't Unhear - The...

  Tamsen Webster

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  Change isn’t an easy sell. And, in business, pivoting in a new direction requires teams to work together cooperatively. While a half-hearted agreement to adopt a common goal may get you short-term momentum, if you want to initiate lasting change that creates sustained action, you need to give your audience a reason to believe. You need, as the title of this book suggests, to say what they can’t unhear.From renowned strategist, author, and speaker Tamsen Webster comes this compact and actionable guide that will get you thinking differently about where change comes from and how to initiate it. By introducing and exploring nine “persuasion proverbs,” Webster highlights the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion. The outlined concepts are easy to remember, simple to implement, and will give you the tools to transform any audience of lukewarm prospects into passionate believers.If you’re looking to spark change in your audience in a way that has them excited and motivated, that pushes them beyond temporary action, and that makes them feel empowered instead of manipulated, then Say What They Can’t Unhear is the resource you need in your back pocket.Tamsen Webster is also the author of Find Your Red Thread.

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  Future Ready - The Four Pathways...

  Ina M. Sebastian, Stephanie L....

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  It seems like almost every company you can think of has embarked on a "digital transformation" journey. The problem is, many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value. Not surprisingly, this leads to problems: failure to realize the value from digital in their bottom lines, wasted resources and effort, added complexity and dysfunction. 
   
   
   
  This compact, no-nonsense book provides a solution. In their years of working with senior executives around the world, MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian noticed that these leaders knew they had to transform their businesses, but lacked a coherent framework and a common language—a playbook—to guide and motivate their employees and keep everyone focused on a common goal. 
   
   
   
  Future Ready is that playbook. Based on years of rigorous research with data from more than a thousand companies, the book provides a powerful framework that offers insights into the important dimensions at which a firm must excel in order to be competitive, as well as the organizational disruptions that every firm must manage as part of the transformation journey. The book includes instructive examples, sharp analyses, assessments to help companies benchmark themselves against top performers.

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  The Blessed Entrepreneur - 5...

  Billy Sticker

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  The church has done a great job teaching us how to give, but a poor job teaching us how to earn. There is a mindset throughout much of the church that money is evil. In Genesis 2:11-12, God tells us there is gold in the land (Garden of Eden), and the gold was good. Money isn’t bad, greed is. In 1 Timothy 6:10, we learn that the love of money is the root of all evil.   
  I have a background in ministry, and now I’m an entrepreneur. We are able to do more good for the Kingdom with money than without. 
  In this book you are going to discover what God really says about money and finances. You are also going to learn the exact steps I used to build a lifestyle business that generates multi-millions in revenue per year while I only work as little as 5 hours per week. 
  You will also learn:Money isn’t bad, greed isWe are called to love God and love people.We can love people by serving them and helping them solve their problems.Your business should be used to serve others.How to use your business to grow God’s kingdom.What the Bible says about sales.How to close more sales.How to create irresistible offers.The P5 Formula: the exact framework I used to build a multimillion dollar company working whenever and wherever I want.And more. 
  My goal in this book is to give you permission to prosper and allow God to download business ideas into you that will change your life, as well as the lives of others. If you are a business owner, or have ever felt like you may want to start a business, this book is for you.

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