Outros livros que poderiam interessá-lo

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  HBR Guide to Managing Strategic...

  Anônimo

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  This big initiative could make or break this fiscal year—or your career. 
   
   
   
  Strategic initiatives are where the rubber meets the road when it comes to putting strategy into action, and leading a critical initiative may be the key to propelling your career forward. Yet managing a cross-functional team on a high-profile project can present a multitude of challenges and risks, causing even the most experienced manager to struggle. 
   
   
   
  The HBR Guide to Managing Strategic Initiatives provides practical tips and advice to help you manage all the stages of an initiative's life cycle, from buy-in to launch, implementation to scaling up or winding down. You'll learn how to: launch an initiative in a way that maximizes its chance of success, assemble a team that's ready to perform, gather the resources you need, stay on schedule and within budget, avoid losing momentum once the initiative is up and running, maintain the confidence of sponsors and stakeholders, and put strategy into action.

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  Conscious Marketing - How to...

  Carolyn Tate

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  In the modern  economy, businesses must have heart   The marketing industry is broken. Consumers are tired of  interruption, push, mass media and the manipulation of marketing  and advertising generally. They want to deal with honest, ethical  companies that have heart and purpose and that care about serving  all their stakeholders instead of their pockets. Conscious  Marketing proves that marketing can really work if the paradigm is  shiftedradically. In Conscious Marketing: How to  Create an Awesome Business With a New Approach to Marketing,  author Carolyn Tate demonstrates just how beneficial this shift can  be. By practising the four tenets of conscious marketing, companies  can raise their brand's profile and attract customers for life. The  book shows how building a business with a higher-purpose can lead  to sustainability, profitability and industry leadership. Conscious  marketing works for both multinational corporations and  cash-strapped small business alike.  In the modern market, a business that does well and contributes  to the elevation of humanity and the planet attracts the best  customers, employees, suppliers and investors. These people  evangelize, and the brand reach expands exponentially further and  to a more loyal audience than traditional marketing will ever  capture. This concept and other topics in the book include:    What's wrong with marketing and why it doesn't work  What "conscious" means to the consumer, business, leader and  marketer  The who, what, why and how of conscious marketing  Navigating the shift from traditional to conscious  practices    The book includes a three-part guide to crafting an actionable  plan, including where to find help. Marketing doesn't have to be  the budgetary dead weight it has become. It can be fun, human and  inspiring for everyone involved, but change requires a deep shift  in thinking and behaviour that goes way beyond the transaction or  the sale. To stay relevant in the modern economy, businesses must  show what's at their core, why they do what they do and why it  matters. Conscious Marketingis a comprehensive guide to  fixing the problem, with a sustainable solution.

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  Smart Cities - Technology and...

  Lyric Vale

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  In recent years, the concept of smart cities has gained significant attention as urban areas face unprecedented growth and the challenges that come with it. As populations swell and technological advancements accelerate, cities around the world are exploring ways to harness the power of innovation to improve the quality of life for their residents. Smart cities represent a dynamic transformation where technology is seamlessly integrated into urban infrastructure, services, and governance. These cities use data, sensors, and interconnected systems to optimize functions such as traffic flow, energy consumption, healthcare, and public safety, creating more efficient, sustainable, and livable urban environments. 
  The rise of smart cities is driven by the need to address a host of urban issues that have become increasingly difficult to manage through traditional methods. Rapid urbanization has strained resources, from transportation networks to healthcare services, resulting in overcrowded cities and stretched public services. At the same time, the digital revolution has made it possible to rethink how cities are designed and operated, offering unprecedented opportunities for innovation. In smart cities, data is collected from a vast array of sensors and devices embedded throughout the urban landscape, enabling real-time monitoring and management of everything from traffic congestion to energy use. 
  The development of smart cities is also closely tied to sustainability. With growing concerns about climate change and the depletion of natural resources, urban planners are turning to smart technologies to reduce environmental impact. For instance, energy-efficient buildings, waste management systems, and smart grids can significantly lower a city's carbon footprint. Moreover, renewable energy sources, such as solar and wind power, are increasingly being integrated into urban infrastructure, creating more sustainable energy systems.

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  Decision Making - A Very Short...

  Stefano Palminteri, valntin Wyart

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  We are constantly making decisions. from everyday choices like whether to carry an umbrella, to complex issues involving risk, strategy, and long-term planning.This Very Short Introduction explains how we make choices, exploring how we process information, learn from experience, and sometimes fail to make the 'right' decisions. Drawing on psychology, economics, neuroscience, and artificial intelligence to reveal the hidden mechanisms of decision-making, it offers a guide to how we decide—and how we might do it better.

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  How to Deal with Difficult...

  Julia Adams

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  "How to Deal with Difficult Customers: Turning Challenges into Opportunities" is a must-read for anyone who works in customer service and wants to get better at dealing with difficult people. This wise book gives readers a complete framework for comprehending the subtleties of customer behavior and gives them useful methods to handle tough situations with poise and confidence.  
  The book talks about how to turn problems into chances and stresses how important it is to be emotionally intelligent, listen actively, and communicate with empathy. Readers will learn how to figure out why a customer is upset and how to react in a way that not only fixes the problem but also builds a good relationship with the customer. The methods that are talked about are shown through real-life situations and practical examples. This makes the information more relatable and easier to use in everyday life. 
  The book talks about important things like how to calm down a heated argument, stay calm under pressure, and understand the value of feedback from tough customers. It makes people more proactive and helps professionals see every contact as a chance to get better and grow. This book is a great resource for anyone who wants to do well in high-stress situations, whether they work in retail, restaurants, or any other customer-facing job. 
  By learning the skills described in "How to Deal with Difficult Customers," people who work in customer service will not only be better at dealing with difficult customers, but they will also be happier with their jobs and help their company succeed.

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  The Art of Startup Fundraising -...

  Alejandro Cremades, Barbara...

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  Startup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted—and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape. 
   
   
   
  The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field. You will learn how the JOBS Act impacts the fundraising model; gain insight on startups from early stage to growth stage; find the money you need to get your venture going; craft your pitch and optimize the strategy; build momentum; identify the right investors; and avoid the common mistakes.

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