Otros libros que te pueden interesar

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  If You Build It Will They Come?...

  Rob Adams

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  An  astounding 70% of new products fail--a number that has remained  stubbornly high for the last thirty years. Why all this failure?  Did complicated technologies simply not work? Did financial backers  not fork over enough cash? Was the quality bad? No to all of the  above. These products failed because they  missed hitting a viable market.  If You Build it Will They  Come? a new book by seasoned CEO and investor turned professor,  Rob Adams, explains exactly how this failure can be averted. By  applying the simple, proven Market Testing strategy outlined in  If You Build it Will They Come?, entrepreneurs and managers  can dramatically improve their success rate for finding new markets  and launching new products.        MARKET  TESTING DOES NOT HAVE TO BE EXPENSIVE AND TIME-CONSUMING:    Book describes a simple, step-by-step guide to  systematically uncovering the market for any product including: How  to personally interview at least 100 people in the target  audience; how to determine the target customers best  alternatives and substitutes for your new product; and how to  quickly gather information on competitors, anecdotal evidence,  expert opinions, growth rate of the target market,  etc.

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  Key Questions in Strategic Planning

  Can Akdeniz, IntroBooks Team

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  Strategic planning is a key business tool for any company that wants to stay in control of its own future. But what exactly is meant by the term “strategic planning”? Isn’t all planning strategic? That is just one of the many questions about strategic planning that this book seeks to answer. The text begins by offering a commonly accepted definition of strategic planning and goes on to devote a chapter each to six big questions you should be able to answer if you are trying to develop a good, working strategic plan. In the process of discussing how you might answer those questions, we’ll talk about a variety of established strategic planning tools as well as some assorted tips and advice. By the end, you should have a pretty darn good idea how to formulate a solid strategic plan.

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  Wealth Habits - Six Ordinary...

  Candy Valentino

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  How do wealthy people do it? Are they geniuses? Lucky? We tend to think something special must be going on because it looks like magic. But nothing could be further from the truth. Wealthy people have simply adopted six key, yet ordinary, habits . . . and they do them extraordinarily well.Candy Valentino opened her first brick-and-mortar store at nineteen—no college, no connections, no money—and built it into a seven-figure business before most of her friends graduated college. Over two decades of success as a serial entrepreneur and real estate investor, she has labored relentlessly to crack the code of the super-wealthy, and in doing so, has unearthed six simple habits that directly contribute to those who become part of the self-made millionaire class.In Wealth Habits, Valentino reveals all six habits, and shows you how you can put them to work for you: long-term investing strategies; how to recession-proof your business; ways to keep money out of the IRS's hands; what to teach your children about money; how to establish financial protection and security; and the secrets to keep more of the money you make (so you can invest more). "Think and get rich" will only get you so far. It's time to do and become wealthy . . . and set yourself up for a lifetime of true financial freedom.

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  HBR's 10 Must Reads on Trust...

  Harvard Business Review

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  Business success begins with trust.Trust is the basis for all that we do as leaders and as organizations. Employees who trust their employers are more productive and creative. Businesses that earn their customers' trust maintain better relationships and reap better results. Meanwhile, breaches of trust between companies and the public are becoming more frequent—and more costly.If you read (or listen to) nothing else on trust, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you build, maintain, and repair trust, both as a leader and as a company.This book will inspire you to: develop trust through competence, legitimacy, and impact; understand the neuroscience of trust; follow through on your commitments to stakeholders; negotiate better with an untrustworthy counterpart; see your company through the eyes of your customers; and rebuild relationships after a breakdown of trust.

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  The 21-Day Financial Fast - Your...

  Michelle Singletary

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  Whether you're living paycheck to paycheck or just trying to make smarter financial choices, let award-winning writer and Washington Post columnist Michelle Singletary show you the practical steps you need to take for the financial peace you long for. 
  In The 21-Day Financial Fast, Michelle proposes a field-tested financial challenge: for twenty-one days, put away your credit cards and buy only the barest essentials. What happens next will forever change the way you think about wealth. 
  With Michelle's guidance, you'll discover how to:Break bad spending habitsPlot a course to become debt-free with the Debt Dash PlanAvoid the temptation of overspending for collegeLearn how to prepare elderly relatives and yourself for future long-term care expensesBe prepared for any contingency with a Life Happens FundStop worrying about money and find the priceless power of financial peace 
    
  Join the thousands of others who have already discovered practical ways to achieve financial freedom and experience what it truly means to live a life of financial peace and prosperity.

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  Market Your Way to Growth - 8...

  Milton Kotler, Philip Kotler

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  The US, Europe, and Japan are facing the prospect of low and  slow economic growth for the balance of this decade.  Their  economies will not be able to create enough jobs to match the size  and growth of their workforces especially for younger workers, nor  will they keep pace with generating the tax revenues needed to even  begin to deleverage their countries enormous accumulated  public debt.  How can businesses grow in this difficult  macroeconomic environment?  In this book, Professor Kotler explains the seven basic pathways  that can deliver growth even in a slow growth economy:    Grow by Building Your Market Share.  What is the best way  to out-perform your competitors and grow your market share?  Grow by Developing Enthusiastic Customers and  Stakeholders.  How can your company create fans and develop  dedicated supply chain partners?  Grow by Building a Powerful Brand.  What can your company  do to design and implement a powerful brand to serve as a living  platform for its strategy and actions?  Grow by Innovating New Products, Services and  Experiences.  How can your company develop a culture of  innovation and think freshly about new offerings and  experiences?   Grow by International Expansion. How can you identity  international macro and micro pockets of high growth and enter them  successfully?  Grow by Acquisitions, Merger and Alliances. How can our company  grow through identifying attractive partnering opportunities  through acquisitions, mergers and alliances?  Grow by Building an Outstanding Reputation for Social  Responsibility. How can we improve our companys social  character to win more respect and support from the public and our  stakeholders?

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