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Summary

The US, Europe, and Japan are facing the prospect of low and  slow economic growth for the balance of this decade.  Their  economies will not be able to create enough jobs to match the size  and growth of their workforces especially for younger workers, nor  will they keep pace with generating the tax revenues needed to even  begin to deleverage their countries enormous accumulated  public debt.  How can businesses grow in this difficult  macroeconomic environment?  In this book, Professor Kotler explains the seven basic pathways  that can deliver growth even in a slow growth economy:    Grow by Building Your Market Share.  What is the best way  to out-perform your competitors and grow your market share?  Grow by Developing Enthusiastic Customers and  Stakeholders.  How can your company create fans and develop  dedicated supply chain partners?  Grow by Building a Powerful Brand.  What can your company  do to design and implement a powerful brand to serve as a living  platform for its strategy and actions?  Grow by Innovating New Products, Services and  Experiences.  How can your company develop a culture of  innovation and think freshly about new offerings and  experiences?   Grow by International Expansion. How can you identity  international macro and micro pockets of high growth and enter them  successfully?  Grow by Acquisitions, Merger and Alliances. How can our company  grow through identifying attractive partnering opportunities  through acquisitions, mergers and alliances?  Grow by Building an Outstanding Reputation for Social  Responsibility. How can we improve our companys social  character to win more respect and support from the public and our  stakeholders?

Duration: about 7 hours (06:39:55)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics