Other books that might interest you

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  Quantum Marketing - Mastering...

  Raja mannar

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  Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. 
  As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. 
  Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. 
  As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. 
  In Quantum Marketing, readers will:Understand the evolution of marketing and how to be at the forefront of future change.Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. 
  Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

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  Think Smart Act Smart - How to...

  Darren Bridger, David Lewis

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  Choices we can expect to encounter—from life-changing career moves to the best route to the coast—can expend a lot of time and mental energy if we haven’t learned the basic skills required for getting things done effectively and decisively. This book is a basic practical guide to the all-important mental process by which we all live our lives: analyzing a situation, sorting out how to respond to it, and taking action accordingly. It reveals how to solve problems and make choices swiftly and satisfactorily, how to reduce mental stress while working under pressure, and how to turn bright ideas into positive action. Following the techniques and exercises given here, you’ll soon discover that you’re using your brain more efficiently.

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  Our Least Important Asset - Why...

  Peter Cappelli

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  Real wages have stagnated or declined for most workers, job insecurity has increased, and retirement income is uncertain. Why have jobs gotten so much worse?As Peter Cappelli argues, these issues and others stem from the logic of financial accounting and its fundamental flaws in dealing with human capital. Financial accounting views employee costs as fixed costs that cannot be reduced and fails to account for the costs of bad employees and poor management. The simple goal of today's executives is to drive down employment costs, even if it raises costs elsewhere.In Our Least Important Asset, Cappelli argues that the financial accounting problem explains many puzzling practices in contemporary management—employers' emphasis on costs per hire over the quality of hires, the replacement of regular employees with "leased" workers, the shift to unlimited vacations, and the transition of hiring responsibilities from professional recruiters to more expensive line managers. In the process, employers undercut all the evidence about what works to improve the quality, productivity, and creativity of workers. Drawing on decades of experience and research, Cappelli provides a comprehensive and insightful critique of the modern workplace where the gaps in financial accounting make things worse for everyone, from employees to investors.

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  A Working Class State of Mind

  Colin Burnett

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  Written entirely in East coast Scots A Working Class State of Mind, the debut book by Colin Burnett, brings the everyday reality and language of life in Scotland to the surface.
  Colin's fiction takes themes in the social sciences and animates them in vivid ethnographic portrayals of what it means to be working class in Scotland today.
  Delving into the tragic exploits of Aldo as well as his long time suffering best friends Dougie and Craig, the book follows these and other characters as they make their way in a city more divided along class lines than ever before.

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  Difference - The one-page method...

  Bernadette Jiwa

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  "This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there." -Seth Godin 
   
  Marketing is not a department-it's the story of how you create difference for your customers. 
   
  We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage-by being different or better, more visible, or just plain louder. 
   
  What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition? 
   
  Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognise opportunities that create value, to develop products and services that people want, and to matter to your customers.

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  Making the Healthcare Shift -...

  Scott M. Davis, Jeff Gourdji

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  Making the Healthcare Shift is a practical guide for healthcare leaders across the globe who have the fortitude to transform their organizations to both compete and win in the age of healthcare consumerism.Healthcare organizations finally have both the motive and means to engage and empower consumers. While healthcare organizations have recognized the need to change, they often don’t know where or how to begin. As the industry sits on the edge of transformation, marketing strategists, Scott Davis and Jeff Gourdji, reveal how traditional healthcare organizations (payers, providers, pharma companies) can prepare for the changes to come and re-invent how they engage with consumers. Making the Healthcare Shift includes over 60 executive interviews with the biggest names in healthcare and a quantitative research study. Some of these names include Mayo Clinic, Blue Cross Blue Shield plans, and Pfizer. Scott and Jeff identify five shifts organizations can make to better compete and win in this evolving landscape and offer practical advice on how to make those shifts become a reality.

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