Other books that might interest you

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  ​SEO Split Testing

  Jim Stephens

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  ​SEO Split Testing is one of dozens of Courses Focusing On Hot Internet Marketing & Make Money Topics.

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  In Her Own Voice - A Woman's...

  Jennifer McCollum

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  The world has awakened to the urgent need to focus on women's advancement—companies with gender-balanced leadership are far more likely to outperform their peers, and the evolving expectations of leadership align to women's natural strengths. But we're nowhere near achieving that equity. Less than 10 percent of Fortune 500 CEOs are women, and the pace of growth is shockingly slow, made worse by COVID-19 and its aftermath. 
   
   
   
  What does it take for women to ascend permanently into leadership roles? In Her Own Voice sheds some light on this timely topic. Based on twenty-five years of research, Jennifer McCollum offers sage advice for the unique hurdles facing women in business, from contending with our own inner critic to having to navigate the often-intimidating world of negotiating for ourselves. 
   
   
   
  In Her Own Voice outlines the key competencies and action steps to overcome these obstacles. Backed with data and infused with compelling real-life stories, it's a blueprint for helping listeners identify, measure, and conquer what's holding women back at any stage of their careers.

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  Bullseye Marketing - How to Grow...

  Louis Gudema

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  B2B companies with robust marketing programs typically grow 2-5 times faster than those without them. 
  In Bullseye Marketing, you'll learn how to develop, launch, and scale a successful marketing program to grow your B2B company. 
  The first edition was named One of the Best Marketing Books of All Time by Book Authority. In this second edition, Louis Gudema focuses his Bullseye Marketing Framework exclusively for B2B companies. 
  At the strategic level, readers of Bullseye Marketing will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster. Louis then goes into detail on what it takes to successfully implement close to two dozen marketing tactics, providing hundreds of tips, best practices, and examples for successfully executing B2B marketing campaigns. The book provides over 100 full-color images. 
  While many companies put too great of an emphasis on short-term lead generation, in this second edition Louis presents research around the importance of long-term building of a company's brand and its mental availability to optimize long-term business growth. He also provides evidence on the importance of creativity in building mental availability, and many examples of creative B2B marketing that go beyond the more typical product-centric marketing seen from many companies. 
  The book also includes interviews with nationally-known marketing and sales leaders Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary, and Zorian Rotenberg, and new case studies.

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  Magic Mirror - Nine Practices to...

  PhD Meagan Pollock

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  What if the key to becoming a better leader, friend, and change-maker was hidden within your own reflection? When Mira stumbles across an ad for the “Magic Mirror—One Look Makes You a Better Person,” she’s skeptical. But curiosity pulls her into a journey beyond anything she imagined. Guided by the enigmatic Elara, Mira steps through the mirror into a world where self-discovery, empathy, and action converge. Along the way, she confronts hidden truths, challenges limiting beliefs, and unlocks the power of the Positionality Prism—a transformative framework for understanding identity, privilege, and power. This audiobook is for: 1) Those curious about identity, bias, and power and wanting to explore new perspectives; 2) Individuals eager to deepen their understanding and challenge assumptions; 3) Educators and leaders guiding conversations on equity, inclusion, and social change. With insightful lessons woven into an immersive narrative, Magic Mirror encourages reflection and transformation. It challenges listeners to step beyond their perspectives, see through new lenses, and navigate the world with greater empathy and awareness. Listeners also gain access to a companion workbook and a PDF summary to further engage with the book’s lessons. Download them at magicmirrorbook.com and continue your journey beyond the story.

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  The Inside Innovator

  Louis K. Gump

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  Are you a changemaker who wants to achieve, grow, and build more within your organization?
  
  If you’re like many people, when you think of innovation, you think of entrepreneurs.
  And gifted entrepreneurs have written countless books for go-getters starting their own businesses. But what if you’re a visionary who wants to innovate effectively within the framework of your larger organization? Far too often, you’ve been left to reinvent the wheel, over and over again. 
       Until now. In this inspiring, yet practical primer, award-winning intrapreneur and author Louis K. Gump shines a light on the efforts that occur behind the walls of almost every organization—from global business titans to local market leaders; from charitable nonprofits to government entities; from educational institutions to informal community groups and beyond; these are the places of the in-house innovators, the explorers, the intrapreneurs. And what is an intrapreneur? 
       An intrapreneur is someone who
  • leads change within a larger organization,
  • creates value through innovation and growth, and
  • develops new products, services, and businesses that shape industries.
       The Inside Innovator is the playbook Gump wishes he’d had years ago while he and his teammates experimented, problem-solved, and ultimately learned how to be successful intrapreneurs. Full of insights from interviews with industry leaders and essential tools that Gump has learned through decades of experience—this primer will help you achieve more, build stronger relationships, and increase personal fulfillment through intrapreneurship.

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  How To Travel on a Budget

  HowExpert, Meghan Maher

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  If you could go anywhere in the world, anywhere at all with no strings attached, where would it be? Every person in the world has an answer to that. It may not be far, or exotic, or even famous, but everyone wants to travel somewhere. The biggest hold up for most people is money. It’s not cheap to fly halfway across the world stay in hotels, eat out every night, or see shows and entertainment. 
  What if I told you with a few simple tips you can save thousands on your dream trip? Traveling doesn’t need to expensive or overpriced. With this book, you’ll learn: 
  • How to save hundreds when booking a flight. 
  • How to add up miles with everyday purchases to find free or discounted flights. 
  • Tips on how to find cheap flights, even at the last minute. 
  • Other cheap alternatives to flights. 
  • How to save money on hotels. 
  • About free or cheap alternatives to staying in hotels. 
  • Ideas on how to save money in common tourist places like museums or national parks. 
  • Information on all-inclusive travel packages and cruises. 
  • How to work abroad and earn money while traveling. 
  • A ton of other tips, websites, and ideas that have already helped other travelers save thousands when traveling. 
  Don’t keep putting off the trip you always wanted to do; this book will show you how to save money while traveling and start making your dream a reality today. 
  HowExpert publishes quick 'how to' guides on all topics from A to Z by everyday experts.

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