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  Becoming Hewlett Packard - Why...

  Webb McKinney, Philip E. Meza,...

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  Based on extensive primary research conducted over more than fifteen years, this book documents the differential contribution of HP's successive CEOs in sustaining the company's integral process of becoming. It uses a comprehensive strategic leadership framework to examine and explain the role of the CEO: (1) defining and executing the key tasks of strategic leadership, and (2) developing four key elements of the company's strategic leadership capability. 
   
   
   
  The study of the strategic leadership of HP's successive CEOs revealed the paradox of corporate becoming, the existential situation facing successive CEOs (that justifies the book's empathic approach), and the importance of the CEO's ability to harness the company's past while also driving its future. Building on these insights, the book shows how the frameworks used to conceptualize the tasks of strategic leadership and the development of strategic leadership capability can serve as steps toward a dynamic theory of strategic leadership that animates an evolutionary framework of corporate becoming. This framework will be helpful for further theory development about strategic leadership and also offers practical tools for founders of new companies and CEOs and boards of directors of existing companies who intend to create, run, or oversee companies built for continued relevance, longevity, and greatness.

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  Into Stability - Walter R Evans...

  Gregory W. Evans

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  Into Stability: Walter R. Evans and the Story of Root Locus tells the remarkable story of a quiet but transformative breakthrough in engineering—one that reshaped modern control systems and helped guide technological progress during the Cold War. 
  In the late 1940s, as engineers struggled to design increasingly complex feedback systems for aircraft, radar, and emerging technologies, stability remained one of the most difficult problems in control engineering. Walter Evans, working with a rare combination of mathematical insight and practical intuition, developed a graphical technique that allowed engineers to visualize how system stability changed as parameters shifted. This method—later known as the root locus—quickly became one of the most powerful and widely taught tools in control theory. 
  The book traces Evans’s journey from his early life and education through the intellectual environment that shaped his thinking, revealing how curiosity, persistence, and unconventional problem-solving led to a breakthrough that would influence generations of engineers. 
  Beyond the mathematics, Into Stability is also a human story—of family, mentorship, and the legacy of innovation. Gregory W. Evans blends personal recollections with historical context to illuminate how one engineer’s idea spread through classrooms, laboratories, and industries worldwide. The result is both a tribute and a historical narrative that captures the spirit of discovery that drives engineering progress. 
  Ultimately, the book reveals how a deceptively simple graphical technique became a cornerstone of modern control engineering—shaping everything from aerospace systems to robotics and beyond—while honoring the life and contributions of the man who first drew stability into view.

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  Dinner on Mars - The...

  Lenore Newman, Evan D. G. Fraser

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  “This culinary cosmic outing is as creative as it is informative.” — STARRED review, Publishers Weekly
  		 
  From Impossible Burgers to lab-made sushi, two witty, plugged-in food scientists explore leading-edge AgTech for the answer to feeding a settlement on Mars — and nine billion Earthlings too
  		 
  Feeding a Martian is one of the greatest challenges in the history of agriculture. Will a Red Planet menu involve cheese and ice cream made from vats of fermented yeast? Will medicine cabinets overflow with pharmaceuticals created from engineered barley grown using geothermal energy? Will the protein of choice feature a chicken breast grown in a lab? Weird, wonderful, and sometimes disgusting, figuring out “what’s for dinner on Mars” is far from trivial. If we can figure out how to sustain ourselves on Mars, we will know how to do it on Earth too. In Dinner on Mars, authors Fraser and Newman show how setting the table off-planet will supercharge efforts to produce food sustainably here at home.   
  		 
  For futurists, sci-fi geeks, tech nuts, business leaders, and anyone interested in the future of food, Dinner on Mars puts sustainability and adaptability on the menu in the face of our climate crisis.

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  The Environmental Unconscious -...

  Steven Swarbrick

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  Why has psychoanalysis long been kept at the margins of environmental criticism despite the theories of eco-Marxism, queer ecology, and eco-deconstruction available today? What is unique, possibly even traumatic, about eco-psychoanalysis? The Environmental Unconscious addresses these questions as it provides an innovative and theoretical account of environmental loss focused on the counterintuitive forms of enjoyment that early modern poetry and psychoanalysis jointly theorize. 
   
   
   
  Steven Swarbrick urges literary critics and environmental scholars to rethink notions of entanglement, animacy, and consciousness raising. Through close readings of Edmund Spenser, Walter Ralegh, Andrew Marvell, and John Milton, he reveals a world of matter that is not merely hyperconnected, as in the new materialism, but porous and off-kilter. And yet the loss these poets reveal is central to the enjoyment their works offer—and that nature offers. 
   
   
   
  The Environmental Unconscious offers a provocative challenge to ecocriticism that a new theory of disconnection is desperately needed. Tracing the propulsive force of the environmental unconscious from the early modern period to Freudian and post-Freudian theories of desire, Swarbrick not only puts nature on the couch in this book but also renews the psychoanalytic toolkit in light of environmental collapse.

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  Software Designing and...

  James Ferry

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  In the ever-evolving field of software development, mastering the art of software design is crucial for creating robust, scalable, and maintainable systems. "Software Designing and Development. Clear Guide for Beginners: Mastering Software Design and Development. Principles, Patterns, and Practices" is your definitive guide to understanding and implementing the core principles, patterns, and practices that underpin effective software design. 
  This comprehensive book delves into the intricacies of software design and development, offering a blend of theoretical knowledge and practical insights. It begins with an exploration of the foundational principles of software design, including essential design patterns and architectural styles that are pivotal in creating efficient software systems. 
  Learn how to effectively gather and analyze requirements, ensuring that both functional and non-functional needs are met. The book guides you through the complexities of system design, highlighting strategies for creating scalable and high-performance architectures. It also provides a detailed examination of various software development methodologies, from traditional Waterfall to modern Agile and DevOps practices. 
  Dive deep into object-oriented design with a focus on SOLID principles and UML diagrams, and discover the advantages of functional programming and immutability. Understand the importance of choosing the right data structures and algorithms to optimize your applications. 
  "Software Designing and Development. Clear Guide for Beginners: Mastering Software Design and Development. Principles, Patterns, and Practices" is an essential resource for both novice and experienced software developers. Unlock the secrets to creating high-quality software with this comprehensive guide, and take your software design and development skills to the next level. 
   

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  Strategic Planning & Integration...

  Dermont Clark

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  Strategic Planning & Integration: Learn About Integration Marketing and Why This is the Best Way to Increase Your Profits for Your Online Business 
  The internet is as real a world as the offline world. The web hosts billions of real people who are looking for real answers from real entrepreneurs that have their act together. 
  Integration marketing unifies experts by creating a situation where superior products and services come together in marketing to a specified target audience. 
  This audiobook will teach you all about integration marketing and the effective way to use it as a marketing tool. 
  This audiobook will cover the following topics: 
  - How Integration Marketing Can Increase Your Profits Faster & Easier 
  - Integration Internet Marketing Strategy 
  - Clever Integration Marketing Tactics 
  - And many more 
  If you want to learn more, scroll up and click “add to cart” now!

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