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  Likeable Social Media Revised...

  Carrie Kerpen, Mallorie...

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  The NEW YORK TIMES and USA TODAY bestseller-updated with today’s hottest sites! 
   
   
  A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

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  Woman Watching - Louise de...

  Merilyn Simonds

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  “Woman, Watching is an entrancing blend of biography, memoir, history, research, and homage that is unlike anything I’ve ever read. It’s radical, it’s ravishing.” — Kyo Maclear, author of Birds Art Life
  		 
  From award-winning author Merilyn Simonds, a remarkable biography of an extraordinary woman — a Swedish aristocrat who survived the Russian Revolution to become an internationally renowned naturalist, one of the first to track the mid-century decline of songbirds.
  		 
  Referred to as a Canadian Rachel Carson, Louise de Kiriline Lawrence lived and worked in an isolated log cabin near North Bay. After her husband was murdered by Bolsheviks, she refused her Swedish privilege and joined the Canadian Red Cross, visiting her northern Ontario patients by dogsled. When Elzire Dionne gave birth to five babies, Louise became nurse to the Dionne Quintuplets. Repulsed by the media circus, she retreated to her wilderness cabin, where she devoted herself to studying the birds that nested in her forest. Author of six books and scores of magazine stories, de Kiriline Lawrence and her “loghouse nest” became a Mecca for international ornithologists.
  		 
  Lawrence was an old woman when Merilyn Simonds moved into the woods not far away. Their paths crossed, sparking Simonds’s lifelong interest. A dedicated birder, Simonds brings her own songbird experiences from Canadian nesting grounds and Mexican wintering grounds to this deeply researched, engaging portrait of a uniquely fascinating woman.

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  Mental Fitness: Strategies for a...

  People with Books

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  Mental Fitness: Strategies for a Stronger Mind 
  "Mental Fitness: Strategies for a Stronger Mind" is a groundbreaking Audio Book that challenges the conventional narrative of mental wellness, inviting readers to embrace imperfection as a pathway to a more fulfilling life. In this transformative guide, readers will embark on a journey of self-discovery, learning to navigate the complexities of their inner world with grace and authenticity. 
  Through a series of thought-provoking chapters, "Mental Fitness: Strategies for a Stronger Mind" explores the intersection of mental health, personal growth, and self-acceptance. From debunking the myth of perfection to uncovering the power of mindfulness, each chapter offers practical insights and actionable strategies for cultivating mental wellness and finding joy in everyday life. 
  With its accessible writing style and relatable anecdotes, "Mental Fitness: Strategies for a Stronger Mind" speaks directly to the heart of the reader, offering a compassionate and empowering approach to mental wellness. Whether you're struggling with stress, anxiety, or self-doubt, or simply seeking greater fulfillment and purpose in life, "Mental Fitness: Strategies for a Stronger Mind" provides the guidance and inspiration you need to thrive. 
  If you're ready to break free from the pressures of perfectionism and embrace the beauty of imperfection, "Mental Fitness: Strategies for a Stronger Mind" is the Audio Book for you. Start your journey to mental wellness today and discover the joy of living fully, just as you are.

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  Randomness Explained

  Introbooks Team

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  Randomness is a concept used (and less formally) in mathematics to imply that there is no way to accurately predict an event (to know what will happen before it takes place) or to sense a trend. Anything that is randomly selected for no conscious purpose can be assumed to be simply by chance factor. An illustration of an occurrence random event is a financial windfall, a lottery win. A computer can generate lists of seemingly random numbers. It is difficult for humans to do the same, since the brain functions in patterns.  
  If someone is asked to keep repeating heads or tails at random, a considerate human observer or a reasonably programmed computer may eventually tell which one the person is likely to say next because the computer recognizes the patterns. The user can click on Random Page on a website such as English Wikipedia to get a random article. The odds of being on anyone's webpage are the same as on every other webpage.

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  The Language of Climate Politics...

  Genevieve Guenther

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  In an illuminating analysis, Dr. Genevieve Guenther shows that the climate debate is not, in fact, neatly polarized, with Republicans obstructing climate action and Democrats advancing climate solutions. Partisans on the right and the left often repeat the same fossil-fuel talking points, and this repetition produces a centrist consensus upholding the status quo, even as global heating accelerates. 
   
   
   
  Weaving this analysis through fascinating critical histories of the terms that dominate the language of climate politics—the words we, alarmist, cost, growth, "India and China," innovation, and resilience—Dr. Guenther shows how this consensus is established. Fossil-fuel interests weaponize the discourses of science, economics, and activism, co-opting and twisting climate language to help greenwash their plans for ongoing extraction. But all too often climate scientists, economists, and even advocates will unwittingly echo the false and dangerous assumptions of their supposed political opponents. This apparent agreement between foes, filtered through the news media, not only influences our commonsense yet mistaken views about the climate crisis but also enables powerful decisionmakers to justify the corporate and policy actions that threaten us all. Revealing this dynamic, Guenther shows how to transform it.

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  Algorithms: Discover The...

  Trust Genics

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  Now you might look at this title and shy away, thinking that a book with "algorithms" in its title must be just for techies. However this book is very accessible to those with no background in computer science.In fact it is a must read for anyone interested in what our digital future looks like. Everyday we make millions of decisions from selecting a life partner, to organizing your closet, to scheduling your life, to having a conversation. However, these decisions may be imperfect due to limited experience, implicit biases, or faulty probabilistic reasoning. Today those decisions and more that could be made by human beings from predicting earthquakes to interpreting languages can now be made by computer Algorithms with advanced analytic capabilities.Algorithms can better predict human behavior than trained psychologists and with much simpler criteria. Studies continue to show that the algorithms can do a better job than experts in a range of fields. Artificial intelligence is reshaping healthcare, science, engineering and life. The results will make our lives more productive, better organized, and essentially, much happier. Everywhere you look, artificial intelligence is beginning to permeate all types of industries and expectations are that it will continue to grow in the future. Imagine The Possibilities..........?More Accurate Medical Diagnoses?Better Military Strategies That Could Save Lives?Detect Abnormal Genes In An Unborn Child?Predict Changes In Weather and Earthquake?Safer Self-Driving Cars That Have Learned Your Personal Preferences?Analyze DNA Samples & Identify Potential Medical Risks?Smart Homes That Will Anticipate Your Every Needs?Predicting Where Cyber Hackers & Online Threats May OccurJoin The Future

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