Outros livros que poderiam interessá-lo

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  The Public Relations Handbook

  Robert L. Dilenschneider

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  It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals. 
   
   
   
  The Public Relations Handbook contains valuable guidance for navigating the 2020s and beyond, answering for public relations professionals questions such as: how can they best work with a market research department or firm?; how can they contribute to the sales department's efforts to open up new channels of distribution?; how can they maximize the impact of the ad agency's new campaign?; how can they advise the HR operation on the best ways to assure a diverse workforce, thereby avoiding the nightmare of an attack in that regard?; and how will they work with top management in the event of a sex abuse scandal? 
   
   
    
  The Public Relations Handbook has always been at the forefront of the practice of public relations. The first edition was published in 1967, with updates following in 1979, 1987, and 2010. This new fifth edition examines and prescribes how to make public relations indispensable in an era facing new challenges in global public health as well as the convergence of new financial, economic, political, and societal issues.

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  The Red-Hot Truth About...

  Alexandra Amor

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  Forget the rumors and hype. Here’s the truth about self-publishing. 
  Have you thought about self-publishing a book? Are you curious about why writers are self-publishing? Have you wondered if self-publishing is more or less difficult than it looks? Is self-publishing a passing fad or an easy road to riches? 
  Award-winning author Alexandra Amor answers all these questions and more in The Red-Hot Truth About Self-Publishing a Book. An independent author since 2009, Alexandra shares all the lessons she’s learned and the mistakes she’s made along the way. 
  This is a ‘why to’ rather than a ‘how to’ book in order to help you decide whether self-publishing is the right choice for you. 
  In this book you will learn:exactly what self-publishing isthe skills you need (or need to develop) to successfully self-publishthe scams to steer clear ofhow choosing the right genre will support your successthe roadblocks and set-backs you might encounter and how to not let them stop youthe mindset necessary to self-publishand much more. 
  If you’re on the fence about self-publishing, or are feeling overwhelmed and confused by the contradictory information you’ve read, The Red-Hot Truth About Self-Publishing a Book will cut through the hype and give you just the facts you need to make the decision that’s right for you.

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  Plays Well with Others - The...

  Eric Barker

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  From the author of the Wall Street Journal bestseller Barking Up the Wrong Tree comes a cure-all for our increasing emotional distance and loneliness—a smart, surprising, and thoroughly entertaining guide to help build better friendships, reignite love, and get closer to others, whether you’re an extrovert or introvert, socially adept or socially anxious. 
  Can you judge a book by its cover?  
  Is a friend in need truly a friend indeed?  
  Does love conquer all?  
  Is no man an island?  
  In Plays Well With Others, Eric Barker dives into these questions, drawing on science to reveal the truth beyond the conventional wisdom about human relationships. Combining his compelling storytelling and humor, Barker explains what hostage negotiation techniques and marital arguments have in common, how an expert con-man lied his way into a twenty-year professional soccer career, and why those holding views diametrically opposed to our own actually have the potential to become our closest, most trusted friends. 
  Leveraging the best evidence available—free of platitudes or magical thinking—Barker analyzes multiple sides of an issue before rendering his verdict. What he’s uncovered is surprising, counterintuitive, and timely—and will change the way you interact in the world and with those around you just when you need it most. 
  Supplemental enhancement PDF accompanies the audiobook.

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  Choosing Leadership - Revised...

  PhD Linda Ginzel

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  Choosing Leadership gives listeners the tools to sharpen their leadership skills, putting the responsibility for personal growth and professional development in their own hands. It counters stereotypes that lead us to believe it takes a fancy title, big budget, impressive credentials, charisma, or innate leadership traits to be a "leader." Rather, leadership is a choice; you choose when to manage and when to lead. It provides an opportunity to answer tough questions of yourself, process your own life lessons, reflect on your unique experiences, and create your best future self. This process of self-discovery will help you develop individualized, customized wisdom and be your lifelong companion on the road to being wiser, younger. 
   
   
   
  Now revised, with the addition of Learning Modules for each chapter, Choosing Leadership provides step-by-step guidance to create group experiences designed to enable reflection, explore ideas, and enhance self-understanding. These group experiences create collective wisdom and encourage learners to make better and more thoughtful choices. Through peer discussions, listeners learn how to coach themselves. While gaining self-understanding, they also gain confidence. They realize they know how to lead and are wiser, younger.

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  Rags to Riches - In house...

  Mike Bowens

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  Have you ever dreamed of owning an in house daycare?  Have you ever dreamed of impacting your community in a positive way? Then this book is for you with insight that will save you years of struggle and heartache. In this book I will lead you down the path of success in the daycare business. I will share with you my story of how my wife and I started the business with very little money and turned it into a booming enterprise. Where we lacked in money we more than made up with in faith in God. Many people like to separate business from faith but the two are intertwined. It is your faith that will cause you prosper even in the darkest of times. In this book I also share with you my customized curriculum to help you advance in your daycare business. This book is a  book that you must add to your library and your daycare business will never be the same!

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  Selling from Your Comfort Zone -...

  Stacey Halls, Sam Horn

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  You don't have to betray yourself or your values to close stellar sales. This book introduces a simple formula for a personalized approach to building connections through alignment and problem-solving. 
   
  So many salespeople "sell out" themselves and the products they represent because they are thrust far out of their comfort zone. Taking uncomfortable risks can produce anxiety, especially for women, which in turn affects the self-esteem and confidence that pushes them to achieve their goals. 
   
  Studies reveal that while men generally rely on improving and driving outcomes to close sales, women tend to emphasize building connections, shaping solutions, and collaborating. Stacey Hall's alignment marketing formula combines both skillsets in an easy-to-follow process for gently expanding women's comfort zone so they can stay flexible and resilient in the face of problems and objections that all salespeople encounter along the way. 
   
  Selling from Your Comfort Zone shifts away from "pushy" and "spammy" sales tactics and facilitates the gradual growth of people's comfort zone by helping them find alignment with their calling, personality traits, and core values.

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