Otros libros que te pueden interesar

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  ISO 22301: 2019 - An...

  Alan Calder

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  In an increasingly volatile world, exemplified by the 2020 COVID-19 pandemic, organisations are looking at business continuity with a fresh perspective. While most organisations believe they are prepared for disruption, COVID-19 has proved otherwise. The need for business continuity has never been clearer.
  If you were hit by a cyber attack and lost the use of your IT systems, would you be able to carry on? If your business premises were forced to close, what would you do? If you were affected by unexpected staff absence, how could you reassure your customers that you can still offer them the service they expect?
  Being unprepared can lead to financial and reputational damage, which could prove disastrous. You could fail to keep up with customer demand or lose important business, or your customers could go elsewhere. Without a proper risk assessment strategy, your company directors could even face prosecution if a major incident occurs and results in loss or injury.
  An introduction to ISO 22301
  To minimise the impact of a disaster on your business, and to continue to provide essential services to your customers, you need to put in place a BCMS (business continuity management system). This pocket guide will help you understand the basics of business continuity and ISO 22301:2019, the international standard that describes the specification for a BCMS.
  It covers:
  
  - What business continuity is;
  - Key terms and definitions;
  - A brief history of business continuity management;
  - The BCMS;
  - ISO 22301 BCMS requirements; and
  - CertificationISO 22301:2019 - An introduction to a business continuity management system (BCMS) provides an easy-to-read and straightforward introduction to a BCMS that business continuity managers, compliance managers, C-suites and disaster recovery planners – or any organisation implementing, or considering implementing, an ISO 22301 BCMS – will find valuable.

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  Complete AI Training for people...

  Jeroen Erne

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  Greetings, Marketing Professionals! 
  Step into the realm where creativity meets AI, transforming your marketing strategies into an unstoppable force. This isn't just another training manual; it's your ticket to becoming an AI-savvy marketing guru, capable of crafting campaigns that not only resonate but also revolutionize. 
  Ignite Your Creative Spark: 
  Embark on a journey where AI becomes your creative partner, offering insights that blend data with unprecedented creativity. Picture yourself devising content that captures hearts, crafting ad copy that converts on the spot, and positioning your brand as the beacon in a sea of sameness. 
  Strategize & Personalize with Precision: 
  Dive deep into the competitive landscape with AI as your guide, uncovering strategies that give you the upper hand. From social media sagas that captivate audiences to SEO secrets that catapult your content, you're set to redefine the rules of engagement. Transform your approach to customer interactions with AI-driven personalization. 
  Decipher the Data: 
  Turn analytics into your strategic advantage, with AI demystifying the numbers and turning them into a roadmap for success. From visual content that speaks volumes to event promotions that pack venues, you're about to see your efforts amplified in ways you never thought possible. 
  Embark with Confidence: 
  This is more than a learning curve; it's your ascent to the pinnacle of marketing mastery. With AI as your co-pilot, the path ahead is not just clear but also excitingly innovative. 
  Ready to transform your marketing narrative with the power of AI? The future is calling, and it's spectacular. Let's dive in!

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  Wired Wisdom - How to Age Better...

  Eszter Hargittai, John Palfrey

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  A surprising window into the online lives of people sixty and over—offering essential insights, no matter your age. 
   
  Many popular accounts say the older you are, the greater your tech struggles. And it’s worrying to think of loved ones emailing cringe-worthy misinformation, falling for phishing attacks, or becoming lonelier with increasing time spent online.  
   
  But in their eye-opening book on the internet’s fastest-growing demographic, researchers Eszter Hargittai and John Palfrey offer a more nuanced picture—debunking common myths about older adults’ internet use to offer hope and a necessary call to action. Incorporating original interviews and survey results from thousands of people sixty and over, Wired Wisdom shows that many, in fact, use technology in ways that put younger peers to shame. Over-sixties are often nimble online and quicker to abandon social media platforms that don’t meet their needs. Despite being targeted more often, they also may be less likely to fall for scams than younger peers. And fake news actually fools fewer people over sixty, who have far more experience evaluating sources and detecting propaganda. Still, there are unseen risks and missed opportunities for this group. Hargittai and Palfrey offer practical advice and show that our stereotypes can be hurdles that keep us from building intergenerational support communities, helping loved ones adopt new technology that may improve their lives, and thriving together online.

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  The Urban-Rural Divide -...

  Lyric Vale

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  The urban-rural divide is a concept that encompasses the differences between urban and rural areas in terms of population, economy, infrastructure, social services, and quality of life. As the world has rapidly urbanized in the past few centuries, the divide has grown wider, shaping the way people experience and interact with the world around them. Understanding the urban-rural divide requires looking not just at geographical distinctions but also at the historical, social, and economic forces that have led to the creation of these disparities. 
  At its core, the urban-rural divide refers to the uneven distribution of resources, opportunities, and access to services. Urban areas, often characterized by their dense population, advanced infrastructure, and proximity to economic opportunities, tend to attract people from rural areas in search of better livelihoods. On the other hand, rural areas are often defined by their smaller populations, agricultural economies, and more limited access to healthcare, education, and technological advancements. Over time, this gap has widened as cities have grown into centers of global commerce, culture, and innovation, leaving rural communities to face challenges such as depopulation, economic stagnation, and a lack of essential services. 
  This divide is not just a modern phenomenon. Historically, the urban-rural relationship has been shaped by factors like industrialization, the rise of agriculture, and migration patterns. During the Industrial Revolution, for example, many people from rural areas flocked to cities in search of work, marking a key moment in the expansion of the urban-rural divide. These migration patterns have continued in the present day, with rural populations in many countries continuing to shrink as more people move to urban centers for better prospects.

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  Nikola Tesla and Thomas Edison -...

  Michael W. Simmons

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  "Nikola Tesla and Thomas Edison: The Rival Inventors Who Powered the Modern Era" is an enthralling two-in-one volume that unites the remarkable stories of two of history's most extraordinary inventors. Authored by Michael W. Simmons, this composite work weaves together the parallel narratives of Tesla and Edison, whose innovations and rivalry forged the path of the technological age. 
  The first section, derived from "Nikola Tesla: Prophet of The Modern Technological Age," immerses readers in the mysterious and groundbreaking world of Nikola Tesla. Renowned for inventions like the induction motor and contributions to electrical engineering, Tesla's life was filled with achievements that bordered on the magical. This book takes readers from Tesla's extraordinary childhood experiences in Croatia, through his fierce competition with Edison, to his ambitious projects that revolutionized technology and occasionally, like in New York, almost literally shook the world. Relationships with key figures such as Mark Twain, J.P. Morgan, and Albert Einstein are explored, revealing the depth of Tesla's impact in various spheres. 
  Transitioning to "Thomas Edison: American Inventor," the second section of the book, readers encounter the quintessential story of American innovation. Edison's journey from conducting experiments in his youth to inventing the phonograph and the incandescent light bulb is a testament to his inventive genius. Through Edison’s personal writings and contemporary accounts, the book vividly brings to life the experience of witnessing Edison's inventions for the first time. His friendships with notable individuals like Henry Ford and his wartime efforts offer a comprehensive view of a man whose inventions illuminated the world. 
  Together, these stories form "Nikola Tesla and Thomas Edison a compelling narrative. 

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  Diabetes Mellitus And...

  Sam Dickinson

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  In many respects, Alzheimer’s is a brain form of Diabetes.Even in the earliest stages of the disease, the brain’s ability to metabolize sugar is reduced. Usually, insulin plays a significant role in helping the brain take up sugar from the blood. But, in Alzheimer’s, insulin is not very effective in the brain. Consequently, the brain cells practically starve to death.This book on Diabetes Mellitus aims at giving an insight into various aspects of this chronic disease and the risk factors that lead to it. The various ways it develops in the human body; the old and new approaches to treatment, both from a pharmacological and a non-pharmacological point of view. Ways to prevent and manage diabetes complications; how to improve the lives of diabetic patients who are faced with physical and psychological problems; statistical data from around the world focuses on the epidemiology and outlines the issue of the cost of Diabetes.Finally, this book links diabetes mellitus with Alzheimer’s disease as a different expression of Diabetes since it is closely associated with several critical neuronal factors implicated in dementia.

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