The Zero-Cost Paradox - When Getting Nothing Costs Us Dearly
Publishing Oxford Business
Editora: Oxford Publishing
Sinopse
THE ZERO-COST PARADOX WHEN GETTING NOTHING COSTS US DEARLY (PSYCHOLOGY & DECISION-MAKING) WRITTEN BY: OXFORD BUSINESS PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: Zero Is Not Just Another Price The Downside We Forget: The Allure Of Risk-Free Choice The Chocolate Conundrum: Relative Value Versus Absolute Zero Beyond Monetary Transactions: The Free Candy Exchange The Amazon Effect: How "Free!" Drives Sales (And Expectations) The Aol Stampede: Unintended Consequences Of "All You Can Eat" Pricing The Hidden Costs Of "Free" Services And Perks The Price Of Time: When Free Experiences Cost Us More The "Zero" On Labels: Diet, Health, And The Illusion Of Virtue Zero And Relativity: How Context Magnifies The Appeal Of "Free!" The Power Of Expectations: What "Free!" Promises To Our Minds Zero And Minor Dishonesty: The Pencil Dilemma Corporate Vulnerabilities: When Non-Monetary "Freebies" Lead Astray The End Of Cash And The Rise Of Digital "Free!": A Future Of Increased Dishonesty? Harnessing The Power Of Zero: Free Lunches For Better Decisions And Policy
