Sticky Viral And Paid - Understanding The Three Engines Of Sustainable Growth
Publishing Oxford Business
Publisher: Oxford Publishing
Summary
STICKY, VIRAL AND PAID UNDERSTANDING THE THREE ENGINES OF SUSTAINABLE GROWTH (STARTUP & GROWTH) WRITTEN BY: OXFORD BUSINESS PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: The Entrepreneur's Challenge: Building A Sustainable Business Validated Learning: The True Measure Of Progress The Build-Measure-Learn Feedback Loop Minimum Viable Product (Mvp): Your First Growth Experiment Innovation Accounting: Metrics For Accountability The Sticky Engine Of Growth: Retention Is King The Viral Engine Of Growth: Spreading Like An Epidemic The Paid Engine Of Growth: Fueling Expansion With Capital Pivot Or Persevere: Deciding The Future Of Your Engine Types Of Pivots: Rerouting Your Growth Path Small Batches And Continuous Deployment: Accelerating The Loop The Adaptive Organization: Building For Continuous Learning Product/Market Fit: When Your Engine Catches Fire Managing A Portfolio Of Innovation: Sustaining Long-Term Growth The Future Of Growth: Waste Not, Innovate Always
Available since: 08/27/2025.
Print length: 44 pages.
