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The Fading Echo Of Mass Media - Why The Tv-Industrial Complex No Longer Drives Growth - cover

The Fading Echo Of Mass Media - Why The Tv-Industrial Complex No Longer Drives Growth

Publishing Cambridge Review

Publisher: Cambridge Review Publishing

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Summary

THE FADING ECHO OF MASS MEDIA...
 
 
 
WHY THE TV-INDUSTRIAL COMPLEX NO LONGER DRIVES GROWTH
 
 
 
(MARKETING & GROWTH)
 
 
 
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
 
 
 
 
 
ABOUT THIS BOOK
 
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
 
 
 
 
 
CONTENT:
 
The Legacy Of The Five Ps: Traditional Marketing's Golden Age
 
The Rise Of The Tv-Industrial Complex
 
Mass Advertising's Magic Formula: Success Stories Of The Past
 
The Shift: Consumers Become Post-Consumption
 
The Growing Attention Deficit: Why Ads No Longer Work
 
The Invisibility Of "Very Good": When Ordinary Fails
 
The Law Of Large Numbers And Advertising's Decline
 
Targeting The Edges: From Mass To Niche Marketing
 
Ideas That Spread, Win: Unleashing The Ideavirus
 
Marketing As Design: Engineering Remarkability Into Products
 
The Problem With Fear: Why Companies Avoid The Purple Cow
 
Differentiating Customers: Focusing On The "Who's Listening?"
 
The New Marketer: From Communicator To Designer
 
In Search Of Otaku: The Obsession That Drives Adoption
 
The Magic Cycle Of The Purple Cow: Sustaining Growth In A New World
Available since: 08/30/2025.
Print length: 43 pages.

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