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Outrageous Or Purposeful? - Why True Distinction Transcends Mere Shock Value - cover

Outrageous Or Purposeful? - Why True Distinction Transcends Mere Shock Value

Publishing Cambridge Review

Publisher: Cambridge Review Publishing

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Summary

OUTRAGEOUS OR PURPOSEFUL?
 
 
 
WHY TRUE DISTINCTION TRANSCENDS MERE SHOCK VALUE
 
 
 
(MARKETING & GROWTH)
 
 
 
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
 
 
 
 
 
ABOUT THIS BOOK
 
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
 
 
 
 
 
CONTENT:
 
The Invisible Problem: Why "Very Good" Is No Longer Enough
 
Defining Remarkable: What It Truly Means To Stand Out
 
The Fear Of Criticism: Why Companies Play It Safe
 
The "Outrageous" Question: Is It A Requirement For Remarkability?
 
When Outrageous Works: Purposeful Provocation For Niche Audiences
 
The Parody Paradox: Gaining Attention Through Uniqueness
 
Remarkable Without Outrageousness: Innovation In Design And Function
 
The Death Of Mass Marketing And The Rise Of Niche Appeal
 
The Power Of "Otaku" And The Art Of Seducing "Sneezers"
 
From Advertising To Design: Engineering Products For Spread
 
Avoiding The Compromise Trap: Embracing Extremes
 
Safe Is Risky: The Ultimate Danger Of Being Boring
 
The Marketer As Designer: Inventing The Product, Not Just Selling It
 
The Magic Cycle Of The Cow: Milk It And Reinvest For The Next Wave
 
The Necessity Of Remarkability: Growth In The Post-Advertising Era
Available since: 08/30/2025.
Print length: 43 pages.

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