Other books that might interest you

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  The Smart Strategy Book 5th...

  Kevin Duncan

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  Most strategies are too long and boring. Far too many contain language that most of us can’t understand. 
   
   Bestselling business author Kevin Duncan has read over 500 business books, and much of that wisdom is celebrated in this 5th anniversary edition. Here he covers seven of the most common strategic areas: commercial, brand, customer, sales, people, innovation, and communication.
   
   His trademark no-bullshit approach debunks strategic nonsense and provides any strategist with a brilliant handbook to generate smart strategy at any time.

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  The Candlestick Course

  Steve Nison

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  Expert instruction on the practical applications of candlestick charting 
  Candlestick charting is more popular than ever before, with a legion of new traders and investors being introduced to the concept by some of today's hottest investment gurus. Having introduced the candlestick technique to the West through two of his bestselling books, Steve Nison is regarded as a luminary in the field of candlestick charting. In his new venture, The Candlestick Course, Nison explains patterns of varying complexity and tests the listener's knowledge with quizzes, Q&As, and intensive examples.  
  In accessible and easy-to-understand language, this book offers expert instruction on the practical applications of candlestick charting to give every level of investor a complete understanding of this proven, profitable, and time-tested investing technique. Straightforward answers quickly clarify this easy-to-use charting method. This guide will allow listeners to recognize and implement various candlestick patterns and lines in today's real-world trading environment—giving them a noticeable edge in their trading activities.

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  Invisible Capital - How Unseen...

  Chris Rabb

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  “Eye-opening—shatters several myths, legends, and assumptions about entrepreneurship, opportunities for entrepreneurs, and the role of start-ups in society.” —Jay Rao, Professor of Technology & Innovation, Babson College   Writer, consultant and speaker Chris Rabb coined the term “invisible capital” to represent the unseen forces that dramatically impact entrepreneurial viability when a good attitude, a great idea, and hard work simply aren’t enough. In his book, Invisible Capital: How Unseen Forces Shape Entrepreneurial Opportunity, Rabb puts forth concrete and effective ways entrepreneurs and their advocates can build and grow sustainable enterprises amid these unseen forces created by society’s uneven playing field. By honoring democratic ideals, challenging assumptions, and reframing how success is defined, Rabb illuminates the promise of commonwealth entrepreneurship. This compelling and often counter-intuitive book illustrates how broad and meaningful entrepreneurial opportunity benefits not just individual entrepreneurs, but local communities and society at large.  “My book discusses how green jobs can fix America’s two biggest problems: pollution and poverty. Invisible Capital illustrates masterfully why community-centered entrepreneurship is an essential component of this solution.” —Van Jones, New York Times-bestselling author of The Green Collar Economy“Women entrepreneurs and advocates for women-owned businesses, listen up and read Chris Rabb’s book to find out how to evaluate invisible capital—not just financial capital—and leverage it for success.” —Linda Tarr-Whelan, author of Women Lead the Way  “Democratizing the economy is one of the truly great challenges of the twenty-first century. In this splendid book, Chris Rabb provides a detailed guide to the invisible forces that benefit the few and hold so many other people back. Make it required reading for your business bookshelf.” —Michael Edwards, author of Small Change

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  Habits - The Power of Principles...

  Armani Murphy

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  Do you want to make big changes in your life so that you can achieve more goals? Of course you do. We all want to reach our objectives and make our dreams a reality. Establishing habits to consistently make progress is the key. Just like bad habits hinder our success, so do good habits propel us toward it. The principles we choose to govern our lives and the rituals we practice associated with these principles define who we are. We all want to be our best selves. To do so, you need to develop and polish your good habits. 
  Now it’s easier than ever to do just that by studying and acting upon the four aspects of powerful habits. 
  Make atomic changes in your life now without wasting another minute. 
  In this book, you will learn to:
  
  Identify the different habits that make up you and sort which ones are helpful and which are harmful
  Develop clarity by setting and declaring clear intentions for a specific purpose
  Organize the optimal environments for you to practice your good habits
  Set up and maintain the systems that will enable you to make atomic changes in your life with good habits that will get you where you want to be
  
   
  Instituting strong habits for success as regular routines is the most effective way to achieve what you want in your professional and personal life. Habits act as a foundation to reach goals and milestones. They inspire an active lifestyle instead of a passive one where nothing gets done. So let’s make some changes for the better, together. 
  The only constant in life is change, as the saying goes. So, take the first steps toward developing new, helpful habits so you can make the atomic changes that will change everything. 
  Purchase this title today and learn the power of the principles and habits you need to practice for a kick-ass lifestyle.

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  Cashvertising Online - How to...

  Drew Eric Whitman

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  The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising.  Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line. Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you and me” approach and learn how to sell without expressing the typical appearance of salesmanship. Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren’t worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond—the whole purpose of advertising!Cashvertising Online is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive.

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  Startup Leadership - How Savvy...

  Derek Lidow

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  Only a small fraction of entrepreneurs lead their enterprises to  a successful reality. But, sadly, even if their enterprise does  become successful, they can still fail when their companies  succeed. As the enterprise becomes more successful, the boards of  directors and other stakeholders want to see that business succeed  in the futureand they dont usually see that future  with the founding entrepreneur leading the way.  It happened to Steve Jobs. It has happened to thousands of other  entrepreneurs and it can happen to youunless you learn how  to be more than just an entrepreneur and more than just a leader.  In order to avoid their mistakes you need to walk the walk of an  Entrepreneurial Leader, right on the razors edge.  Being an Entrepreneurial Leader is more than just being an  entrepreneur plus leader.  Entrepreneurs have  certain needs, wants, and desires for their companies. But so do  the people who make up that enterprise. Its difficult for  founding entrepreneurs to make room for others thoughts,  concerns, opinions, and desires when it comes to their  babies. Why? Because entrepreneurship is a fundamentally  selfish act. You began your company because you wanted to be your  own boss. Most of your motivations for starting the business were  about you. And running a company in this mode of thinking  ultimately leads to failure. Leadership, on the other hand, is  about selflessness and making those around you feel they will be  successful. A leader can take a team of individuals with differing  wants, needs, and visions and get everyone on the same page. A  leader makes everyone feel like they are being heard, are  appreciated, and are winning.  But to be a successful entrepreneur, you cant just be the  selfless commander-in-chief. In order for you to be successful and  grow with your enterprise you must somehow balance the two opposing  natures of the entrepreneur and the leader. In Startup  Leadership entrepreneur and professor Derek Lidow describes the  narrow boundary between these two opposing domains and provides you  with the skills and tools to become an Entrepreneurial Leader.  Based on Lidows popular and well-respected class  Entrepreneurial Leadership, Startup Leadership distills  Lidows insights gained from his experience and others who  have struggled as entrepreneurs and leadersas well as from  extensive researchto present the best practices for growing  with the company you created.  It provides the tools needed to  avoid the unseen traps most entrepreneurs fall victim to and needed  to achieve the delicate balancing act that all Entrepreneurial  Leaders must perform in order to successfully lead their team,  enterprise, and themselves to lasting success.

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