Other books that might interest you

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  How To Tell Your Story Like...

  Selynna Payne

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  Master the art of effective storytelling!  
  This book includes instructions on how to give your speech greater substance and impact. It teaches you how to start your narrative off well to get the attention of your audience, how to maintain their interest, and how to come to a good ending. 
  How To Tell Your Story Like Steve Jobs teaches you effective storytelling inspired by techniques observed from a master storyteller like Steve Jobs. After all, it takes writing, learning, practice, and a lot of inspiration to become an expert storyteller, inspirational speaker, or persuasive salesperson. 
  How To Tell Your Story Like Steve Jobs will undoubtedly help you in your quest to deliver the most powerful presentations, engaging stories, and persuasive pitches, and get everyone to listen! 

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  Everyday Leadership - A Guide to...

  Ross Blankenship

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  This engaging book presents useful frameworks, key ideas, and practical techniques—all grounded in scientific research—to help you lead better on a day-to-day basis. 
   
   
   
  Whether you are moving into your first leadership role or are already a leader and looking to expand your purview and skill set, this is an essential resource for understanding leadership. Recognizing that a one-size-fits-all leadership approach isn't always possible, Everyday Leadership encourages you to develop your own leader mindset. It gives a foundational overview of what leadership is, what makes leaders effective, and how to think systematically about organizations and teams. Translating science into accessible and practical language, it also offers general guidance for those who are interested in expanding their skills and knowledge. These teachings are supported by easy-to-follow reflective questions and exercises, allowing you to put these ideas into practice and develop a leadership practice that works best for you. At a time when people need to be empowered to lead, it will encourage you to truly think about what it means to lead other people in work and in life. 
   
   
   
  Providing a toolkit that covers basic theories, concepts, and practices in leadership research, this book is a go-to resource for all leaders wherever you are in your leadership journey.

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  Conversations That Win the...

  Erik Peterson, Tim Riesterer

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  Win more deals with the perfect sales story! 
   
   
  “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.” 
   
  -Karen Quintos, CMO and SVP, Dell Inc. 
   
   
  “The concepts outlined in this book are critical skills to building a world-class presales organization.” 
   
  -Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP 
   
   
  “Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.” 
   
  -Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company 
   
   
  “The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!” 
   
  -Ken Powell, Vice President, Worldwide Sales Enablement, ADP 
   
   
  “The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.” 
   
  -Aron Ain, CEO, Kronos 
   
   
  About the Book: 
   
   
  In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition-or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story-the one in which they are the heroes and they achieve success. 
   
   
  Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale. 
   
   
  Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals. 
   
   
  With Conversations That Win the Complex Sale, you’ll learn how to: 
   
   Differentiate yourself from the competition by finding your “Value Wedge” 
   
  Avoid parity in your value propositions by creating “Power Positions” 
   
  Create a message that can literally double the number of deals you close 
   
  Spike customer attention and create “Wow” in your conversations 
   
  Prove all your claims without resorting to lists of boring facts and statistics 
   
   
   
   
  Your competitors are out there telling their own corporate story-a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers. 
   
   
  Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.

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  Prisoners of Our Thoughts 3rd...

  Alex Pattakos, Elaine Dundon,...

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  There is a crisis of meaning in our lives, work, and society. The solution is to begin the search for deeper meaning. The authors summarize the universal and timeless wisdom of Viktor Frankl and provide new insights based on their work leading the Meaning Movement. 
   
   
   
  World-renowned psychiatrist Viktor Frankl's Man's Search for Meaning was named by the Library of Congress as one of the ten most influential books of the 20th century. Dr. Frankl's story of finding a reason to live in the most horrible circumstance imaginable-Nazi concentration camps-continues to inspire millions. 
   
  Drawing on the entire body of Frankl's work, Alex Pattakos and Elaine Dundon elaborate seven Core Principles and demonstrate how they can be applied to everyday life and work in the 21st century. These principles include the ultimate freedom to choose our attitude no matter the situation-the idea most closely associated with Frankl-but his ageless wisdom goes well beyond this. The third edition is revised and updated throughout and includes four new chapters: looking at meaning in a holistic, integrated way; envisioning what a meaning-centered world would look like; and exploring Frankl's legacy in the 21st century. Prisoners of Our Thoughts opens up new opportunities for finding personal meaning through living an authentic life.

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  Sell That Book

  M.L. Humphrey

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  So you wrote a book. Congratulations.Now, if you're like a lot of us, you want to sell that book. You're ready to try to become a professional author.This book is meant to help you navigate that next stage of your writing career regardless of whether you want to find a publisher or self-publish. It will give you a high-level discussion of what you need to start thinking about now regardless of the path you choose.

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  Resolute Japan - The Leaders...

  Jusuke J. J. Ikegami, Harbir...

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  In Resolute Japan, Waseda University's Jusuke J. J. Ikegami and the Wharton School's Harbir Singh and Michael Useem reveal a new leadership model that has led Japan's corporations to make a stunning comeback. In the process, they share what they have learned from interviews with more than 100 CEOs and top executives of Japan's largest and most influential companies, including Hitachi, Honda, Mitsubishi, Nissan, NTT, and Panasonic. 
   
   
   
  In this book, you will discover how Japan's new leadership model has led to superior performance in the stock market and beyond; the core principles and practices that characterize Japan's new leadership model and how they differ from the old models; how Japan's new leadership model enables companies to balance multiple and often conflicting objectives, such as shareholder value and social responsibility, short-term results and long-term growth, and agility and stability; how Japan's new leadership model fosters innovation, resilience, and competitiveness in a rapidly changing global environment; and more. 
   
   
   
  Resolute Japan offers a rare and insightful perspective on the new corporate fabric of Japan, one that is sure to both challenge and enlighten leaders around the world.

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