Outros livros que poderiam interessá-lo

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  Flawed - Why Perfectionism is a...

  Greg Chasson

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  Is a perfectionist good or bad for your team? 
  You may think perfectionism drives excellence—but what if it’s actually holding your team back? 
  In Flawed: Why Perfectionism is a Challenge for Management, psychologist and leadership expert Dr. Gregory Chasson reveals the hidden ways perfectionist thinking damages team performance, drains morale, and creates toxic workplace dynamics. 
  This practical guide is essential for leaders, managers, HR professionals, and executive coaches who want to:Identify the five key ways perfectionism disrupts team performanceUnderstand how perfectionist managers unintentionally sabotage creativity and trustReplace “flawless” expectations with high standards that support innovation and well-beingApply science-backed strategies to build more cohesive, productive teams 
  Grounded in decades of research and clinical insight, Chasson’s approach combines psychological science with real-world business application. You’ll learn how to spot perfectionistic behavior early—and what to do when it shows up in yourself or your leadership team. 
  Whether you’re a recovering perfectionist or managing one, this book delivers:Clear frameworks and language to talk about perfectionism in the workplaceActionable tools to shift from fear-based leadership to growth-oriented cultureA refreshing perspective on how “flawed” thinking can actually build stronger organizations 
  Dr. Chasson is Associate Professor at the University of Chicago’s OCD Clinic. His expertise gives this book the depth of academic credibility with the clarity of a management manual. 
  Stop letting perfectionism masquerade as excellence.  
  Flawed will help you discover how to lead with courage, clarity, and a healthier path to success.

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  The Mobile Marketing Advantage

  Edison Hanson

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  The Mobile Marketing Advantage: Unlocking the Potential of Mobile Strategies to Accelerate Your Business GrowthWith the rise of mobile devices, businesses must adapt their marketing strategies to remain competitive in today's market. Mobile marketing refers to the practice of promoting products or services to customers through mobile devices such as smartphones and tablets. With the widespread adoption of mobile devices, mobile marketing has become an essential aspect of any successful marketing strategy.This audiobook is suitable for marketers at all levels of experience. It covers both the basics of mobile marketing as well as more advanced strategies for optimizing campaigns and achieving results. Whether you're just getting started with mobile marketing or looking to take your campaigns to the next level, this book is an essential resource for unlocking the potential of mobile strategies to accelerate your business growth.This audiobook offers practical advice and proven strategies for creating and executing successful mobile marketing campaigns. It covers everything from mobile website design and app development to mobile advertising and pushes notifications. The book provides an overview of the mobile landscape and outlines the best practices for engaging and retaining customers through mobile channels.In this audiobook, you will learn about Unlocking the Potential of Mobile Strategies to Accelerate Your Business Growth, So what are you waiting for, download a copy of The Mobile Marketing Advantage today!

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  How to Win Friends and Manage...

  McKenna Sweazey

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  A modern approach based on classic management styles for working and managing people remotely.How do you manage a poor performer over Zoom? How do you casually deliver positive feedback via Slack? What’s the most professional use of a gif?Management was hard enough pre-pandemic, and now, the difficulty in getting things done has dramatically increased. In face-to-face interactions, humans have thousands of indicators to tell them what the other party is thinking and how they are reacting. Resorting to purely digital communication obliterates these clues, stopping us from reading the subtle body language we’ve evolved to use in all interactions to become better leaders, kinder managers, and more effective cogs in the corporate machine.How to Win Friends and Manage Remotely shares real-life examples, scientifically proven ideas, and distillations of tried-and-true business tenets—all mapped to a new virtual-first office. This book is a handbook—a step-by-step guide to common interactions in the workplace, using eight classic management examples: from digitizing your onboarding journey, to helping new recruits, to delivering useful feedback over video conference. Combining academic research and personal experiences across various companies, roles, and countries, this is a roadmap to get readers through the WFH (work from home) quagmire and help us all be more cognizant of others’ perspectives in this brave new world.How to Win Friends and Manage Remotely shows why expressing digital empathy is the most important factor in managing and working with others.Even as companies began going “back to normal,” it wasn’t the normal that anyone knew pre-COVID-19. Two things are certain with this shift: First, we will never go back to “the way things were.” Second, we all must learn to live in a virtual workplace. If we are managers, that means we also need to know how to communicate with, motivate, and coach virtual teams.In the words of Dale Carnegie, how do you “win friends and influence people” in a virtual office?

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  The Pricing Model Revolution -...

  Danilo Zatta

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  In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zattais delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose. 
   
   
   
  Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favor of providing you with practical guidance you can apply immediately to start generating more revenue. You'll learn things like: how to make smart and innovative pricing a core component of your next product offering; how to distinguish between every new, future-oriented monetization approach; and which factors to consider when you're choosing on a new pricing model for your most popular products. A must-listen for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.

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  Awaken Your Potential: A Journey...

  Dr James Martin

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  We invite you to embark on a profound inner journey that will empower you to set and achieve your most meaningful goals. By combining the wisdom of meditation and the power of intention, this book offers you a comprehensive guide to harnessing the limitless potential within you. 
  In today's fast-paced world, it's easy to get caught up in the whirlwind of daily responsibilities and lose sight of our true aspirations. Many of us have dreams and desires we long to fulfill, but often find ourselves overwhelmed or unsure of where to begin. That's where the transformative practice of goal setting meditation comes in. 
  Goal setting meditations are a powerful tool that allows you to align your mind, body, and spirit with your deepest aspirations. By cultivating a state of deep relaxation and focusing your intention, you can access the wellspring of creativity and motivation within you. This practice enables you to clarify your goals, overcome obstacles, and take inspired action towards manifesting your dreams. 
  Within the pages of this book, you will discover a step-by-step framework that combines ancient meditation techniques with modern goal-setting strategies. You will learn how to quiet the noise of external influences and connect with your authentic self, unlocking the clarity and inner guidance necessary for effective goal setting. 
  Through a series of guided meditations, visualizations, and reflective exercises, you will embark on a transformative journey that will help you uncover your deepest desires and design a roadmap to achieve them. Whether you aspire to advance your career, enhance your relationships, improve your health, or cultivate a more balanced lifestyle, "Awaken Your Potential" provides you with the tools and practices needed to turn your dreams into reality. It empowers you to step into your full potential, tap into your innate wisdom, and create a life of purpose, fulfillment, and abundance.

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  The Year in Tech 2026 - The...

  Amy Webb, Christina Shim, José...

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  A year of HBR's essential thinking on tech—all in one place. 
   
  Agentic AI, smart health care, advanced sensors, bioengineering—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? 
   
  The Year in Tech, 2026: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment. 
   
  Business is changing. Will you adapt or be left behind? 
   
  Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

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