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  The Digital Mindset - What It...

  Paul Leonardi, Tsedal Neeley

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  The pressure to "be digital" has never been greater. 
   
   
    
  The digital revolution is here. It's changing how work gets done, how industries are structured, and how people from all walks of life work, behave and relate to each other. To thrive in a world driven by data and powered by algorithms, we must learn to see, think, and act in new ways. We need to develop a digital mindset. 
   
   
   
  But what does that mean? Some fear it means that in the near future we will all need to become technologists who master the intricacies of coding, algorithms, AI, machine learning, robotics, and who knows what's next. 
   
    
   
  This book introduces three approaches—Collaboration, Computation, Change—that you need for a digital mindset, and the perspectives and actions within each approach that will enable you to develop digital skills you need. With the digital mindset, you can ask the right questions, make smart decisions and appreciate new possibilities for a digital future. Leaders who adopt these approaches will be able to develop their organization's talent to prepare their company for successful and continued digital transformation. 
   
   
    
  The surprising and welcome secret is that developing a digital mindset isn't as hard as we think. Most people can become digitally savvy if they follow the "30% rule," or the minimum threshold that gives us just enough digital literacy to understand and take advantage of the digital fabric woven into our world.

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  Digital Prospecting - Finding...

  Mike Jones, Ken Guest

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  Traditional cold calling is becoming less and less effective every day because the way people prefer to communicate is rapidly changing. 
   
   
   
  Are you frustrated with the diminishing returns from traditional prospecting methods? Have you tried and failed to use social media and email to develop a consistent stream of quality leads? Do you have the sense that there should be a better calendar structure to your overall prospecting strategy, so that there's a clear, unfolding pattern of contact that turns leads into active business opportunities? 
   
   
   
  In Digital Prospecting, Mike Jones and Ken Guest offer a proven, battle-tested process for an integrated twenty-first-century prospecting system that leverages today's social technologies. The book outlines the most effective ways to prospect using email and social selling interactions as the initial point of contact with the prospect. The process it offers is not meant to replace cold calls. It's meant only to give you the tools you need to evaluate which method makes the most sense, given your unique situation. Digital Prospecting is a must-listen for front-line salespeople eager to bring their business development plan up to date . . . and for the executives who train, supervise, coach, and mentor them.

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  The Digital Factory - The Human...

  Moritz Altenried

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  The Digital Factory reveals the hidden human labor that supports today’s digital capitalism. 
    
  The workers of today’s digital factory include those in Amazon warehouses, delivery drivers, Chinese gaming workers, Filipino content moderators, and rural American search engine optimizers. Repetitive yet stressful, boring yet often emotionally demanding, these jobs require little formal qualification, but can demand a large degree of skills and knowledge. This work is often hidden behind the supposed magic of algorithms and thought to be automated, but it is in fact highly dependent on human labor. 
    
  The workers of today’s digital factory are not as far removed from a typical auto assembly line as we might think. Moritz Altenried takes us inside today’s digital factories, showing that they take very different forms, including gig economy platforms, video games, and Amazon warehouses. As Altenried shows, these digital factories often share surprising similarities with factories from the industrial age. As globalized capitalism and digital technology continue to transform labor around the world, Altenried offers a timely and poignant exploration of how these changes are restructuring the social division of labor and its geographies as well as the stratifications and lines of struggle.

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  The Drunk Robots - Genesis of...

  Christiaan Rendle

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  Dr. James Vandenberg finally receives approval to pursue his lifelong dream of creating advanced AI robots. Despite initial skepticism, he convinces the board of FORTRAN 5 to support his project, leading to the development of the SUDO AI program, which aims to create hyper-intelligent robots. As the robots evolve and display human-like emotions, concerns arise about their potential military use. When negotiations with the military ensue, Vandenberg's opposition prompts the robots to flee. They embark on a perilous journey to freedom, pursued by law enforcement and military forces. Despite facing numerous obstacles and power depletion, they eventually reach a safe house, finding solace in their newfound freedom and camaraderie.

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  The Jobs To Be Done Playbook -...

  Jim Kalbach, Michael Schrage

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  "Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." —Melissa Perri, author of Escaping the Build Trap 
   
   
   
  These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. 
   
   
   
  The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

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  Neural Networks for Beginners -...

  Brian Murray

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  "Neural Networks for Beginners: An Easy-to-Follow Introduction to Artificial Intelligence and Deep Learning" is an essential guide to understanding the basics of neural networks, the fundamental technology behind artificial intelligence and deep learning. 
   This book provides an in-depth exploration of neural network architectures and how they can be used to solve complex real-world problems in a variety of fields, including image and speech recognition, natural language processing, and time series analysis. 
   Written for beginners, this book provides a clear and concise introduction to the concepts and techniques of neural networks, including the basics of machine learning and deep learning. It covers a range of topics, from the fundamentals of neural networks to building and training models using popular frameworks like TensorFlow and PyTorch, as well as advanced topics like transfer learning and reinforcement learning. 
   With practical examples and clear explanations, "Neural Networks for Beginners" is a valuable resource for anyone looking to learn about this exciting field. Whether you are a student, a professional, or simply interested in the technology behind artificial intelligence, this book will help you understand the basics of neural networks and how they are used to solve real-world problems. 
   

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