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Pick Me - Breaking Into Advertising and Staying There - cover

Pick Me - Breaking Into Advertising and Staying There

Nancy Vonk, Janet Kestin

Publisher: Wiley

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Summary

Advertising is a fantastic industry, but actually getting a job (or  even your foot in the door) can seem next to impossible. Whether  you're a student or a young professional loaded with questions,  this one-of-a-kind guide shows you how to land a job and how to  thrive once you're in and the pressure is on.   Authors Nancy Vonk and Janet Kestin are seasoned creative  directors and longtime creative partners. In Pick Me, these  industry leaders answer your toughest ad career questions,  like:    Is advertising right for me?  How do I build a killer portfolio?  How do I get an interview with the elusive creative  director?  Should I accept an unpaid internship?  How do I find the right partner?  How do I beat creative block?  How do I avoid burnout?    Plus, fourteen industry superstars share their insights and  explain how they broke into the business. You'll hear from Bob  Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally  Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan,  Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.  Forget the clichs this is advertising as it really is. If  you're hell-bent on making it, this informative guide will put you  on track for a career in one of the most exciting businesses on the  planet.
Available since: 12/14/2010.
Print length: 240 pages.

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