Otros libros que te pueden interesar

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  When Science Meets Power - 1st...

  Geoff Mulgan

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  Science and politics have collaborated throughout human history and science is repeatedly invoked today in political debates, from pandemic management to climate change. 
   
   
   
  Leading policy analyst Geoff Mulgan here calls attention to the growing frictions caused by the expanding—and unsolicited—authority being heaped upon science. As science increasingly competes with politics, a defined plan of cooperation is urgently needed. 
   
   
   
  Mulgan outlines science and politics as two distinct, imperfect forms of collective intelligence. Whereas science is ordered around what we know and what is, politics engages what we feel and what matters. Politics functions because it recognizes the limits of power, the need for delegation and expert advice. The intellectual logic of science, on the other hand, focuses on detail and depth, struggling to place its knowledge in wider contexts. The crux of the matter, Mulgan argues, is how can we ensure that crucial decisions taken in democracies are both well informed and legitimate? 
   
   
   
  Rooted in understanding that science and politics are not just fields of ideas but also fields of action, this book proposes ways to ensure that the two work effectively together.

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  Obscurantism in power When...

  Brice Perrier

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  Over the last ten years or so, it has become commonplace to hear talk of an obscurantist threat linked to a rise in irrationality, manifested mainly by a mistrust of vaccination and conventional medicine. But obscurantism can also be found where we pride ourselves on fighting it. In this case, it is no longer the work of marginal or anti-establishment groups, but of a dominant way of thinking that presents itself as that of science and rationality. 
  The aim of this book is to lift the veil on this obscurantism in power. Through numerous examples, from impeded research into unexplained phenomena such as near-death experiences, to the vast field of medicine where the pharmaceutical industry has cornered the market on proving the usefulness of a treatment, Brice Perrier reveals how reason is transformed into dogmatism and hinders the advancement of knowledge. 
  The aim of the book is not to say what is true or false, nor to settle scientific controversies, but to understand why these debates, which have always been legitimate and even necessary in science, may simply no longer be allowed.

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  The Psychology of Sports Fans

  Aaron C.T. Smith

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  The Psychology of Sports Fans explains the intricate psychological foundations of sports fandom, exploring why sports hold such emotional power across cultures and demographics. This book uncovers how sports provide meaning, identity, and community, making them an essential part of human life. The book examines the psychological mechanisms behind sports fandom, including the formation of beliefs, emotional connections, and the role of rituals. It explores how sports fandom satisfies core psychological, social, and cultural needs, drawing parallels between sports and religious devotion. Through detailed analysis, the book reveals how sports beliefs align with the brain's inherent patterns, enhancing fans' sense of satisfaction, comfort, and belonging. It also discusses the impact of cognitive biases, emotional resilience, and the communal aspects of sports, providing a comprehensive understanding of why sports are so captivating and meaningful. This book is different to most commentaries on sport fans, which focus on what fans do rather than why they do it. Presenting examples from Europe and North America, alongside those from developing sports markets such as Australia and Asia, the book explores similarities as well as diversity in fandom, while also considering the impact of newer digital developments in sport.

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  All-American Dogs - A History of...

  Andrew Hager

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  From historian-in-residence at the Presidential Pet Museum, Andrew Hager, comes a fond, fascinating, and often surprising look at the dogs who were the best friends of the presidents, featuring unforgettable photographs. 
   
  President Biden’s German shepherds, Major and the late Champ, are the latest in a long line of presidential dogs. Dating all the way back to George Washington, dogs have been constant companions to nearly all of America’s presidents. Of the past 46 presidents, 31 have had at least one dog at 1600 Pennsylvania Ave. 
  Organized by historical eras, All-American Dogs will take readers through the captivating history of the White House’s four-legged friends, the impact they had on their owner-in-chiefs, and, ultimately, American history. From the assassination of President’s Lincoln’s dog after Lincoln’s own death to President’s Hoover’s Belgian shepherd, King Tut, who helped President Hoover win the election after appearing in a campaign photo, these furry members of the first family often had a lasting impact on the administrations that kept them. 
  As historian-in-residence at the Presidential Pet Museum, Andrew Hager will include original research and rare photographs from the National Archives to trace the history of America’s first dogs. From post-Revolutionary dogs, to Civil War era dogs, to Cold War dogs, Hager will show the differences and similarities of how our nation viewed man’s best friend. 
  Readers will learn not only past presidents’ dogs in each historical era, but also the cultural history of dogs as pets, and the ways in which Americans’ relationships with dogs has evolved over the past two centuries. 
  Supplemental enhancement PDF accompanies the audiobook.

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  Hispanic Market Power -...

  Isaac Mizrahi

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  The United States Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. 
   
   
   
  Now more than ever, corporations operating in the United States should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It's time for a modern approach, and Isaac Mizrahi, one of the country's leading voices in multicultural marketing, uses his experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the Hispanic consumer segment to drive sales. 
   
   
   
  Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed.

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  Making Every PE Lesson Count -...

  James Crane

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  Written by James Crane, Making Every PE Lesson Count: Six principles to support great physical education teaching provides realistic and practical strategies that will help teachers make abstract ideas more concrete and meaningful in both practical and theory PE.
  PE provides a unique opportunity for some students to flourish and become professional athletes or achieve excellent academic outcomes. However, if you ask any PE teacher, their main aim is that all students leave school with a love of physical activity and lifelong participation in sport. The benefits on physical, mental and social health are undeniable. The place PE holds in the curriculum is therefore fundamental to society in that it acts as a vehicle to promote resilience, determination and perseverance.
  Writing in the engaging style of the award-winning Making Every Lesson Count series, James Crane articulates the fundamentals of great PE teaching and shares simple and practical strategies designed to challenge students across all aspects of the subject. In an age of educational quick fixes and ever-moving goalposts, this precise and timely book returns to the fundamental questions that all PE teachers must consider: 'What can I do to help my students thrive in the wide world of physical education?'
  Making Every PE LessonCount is underpinned by six pedagogical principles - challenge, explanation, modelling, practice, feedback and questioning. Good PE teaching is littered with all these principles, not as a checklist or plan as such, but to ensure that teaching is well structured and thought out.
  This book aims to bring the evidence around effective teaching linked to the six pedagogical principles to life through the lens of a physical education teacher. It focuses on all aspects of PE in secondary schools with reference to real-life examples from a huge range of sports and physical activities and classroom theory. James links his findings back to the subject throughout and offers reflective questions for teachers to sharpen their practice.
  Making Every PE LessonCount aims to synthesise the latest research on teaching and learning and link it specifically to PE. There is a huge amount of evidence available for teachers, and this book acts as an practical guide that will successfully bridge the gap between the world of academic research and PE teaching.

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