Outros livros que poderiam interessá-lo

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  I Hate Marketing - A Marketing...

  Jonathan M. Wenzel

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  Do you want to know a secret? Marketing stinks. I have a feeling you might agree. In fact, odds are that when you started your business, you didn't start it because you wanted to get involved with marketing. You were good at something or had something to sell, and you wanted to do it for yourself. And now marketing feels like one of those necessary evils you just can't get away from. But you know what? You're not alone. And...there's hope.

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  The W Chan Kim and Renée...

  Renée Mauborgne, W. Chan Kim

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  The best of W. Chan Kim and Renée Mauborgne's articles on blue ocean strategy, all in one place. 
   
   
   
  The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. 
   
   
   
  Piece by piece, these articles explain the process of creating "blue oceans"––uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, "Red Ocean Traps." 
   
   
   
  Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework—and help you implement it in your organization.

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  Demystifying IT - The Language...

  Bhopi Dhall, Saurajit Kanungo

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  What You Need to Know About IT, 
  In One Concise Package 
   
  Demystifying IT has been hailed as the one book about information technology that leaders of midsized companies should read. Given the importance of IT in today’s world, it might also be the most timely and valuable business book of any kind to be published recently. 
   
  The co-authors are masters of leveraging IT for creating sustainable competitive advantages for businesses. They’ve been at it for decades, solving problems that defied other experts, and leading digitization projects which have boosted client companies into new realms of growth and profit. Their core messages in a nutshell are these: Executives on the “business side” of a firm do not have to understand the complex details of information technology. What’s crucial is to grasp the powerful business leverage that digital tech, in its various forms, can provide. 
   
  Demystifying IT offers a simple diagnostic chart for gauging where your company stands in this race. Then it delivers a roadmap for moving up the scale, step by step. The case stories are about midsized companies the authors have worked with, in industries from retail banking to smart manufacturing. These vividly told stories illustrate the many kinds of opportunities that modern IT can present — along with basic principles and best practices for getting the most bang per buck invested in IT. 
   
  Last but far from least, Demystifying IT lays out a series of practical steps toward solving a fundamental problem: how to get the business and IT sides of a company working in harmony. Technology is a human creation. Harnessing its powers for business requires human collaboration. This book’s authors are two humans who can help you find a promising path into the future.

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  Blockchain and Decentralized...

  Saimon Carrie

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  Blockchain and Decentralized Applications: Empowering a Transparent, Secure, and Decentralized Future offers an in-depth exploration of blockchain technology, which is redefining the way we think about transparency, security, and governance in the digital age. This comprehensive guide unveils the fundamental mechanisms and revolutionary impact of blockchains and decentralized applications (DApps) across various sectors. 
  Starting with a foundational overview of blockchain technology, the book explains the technical underpinnings that make blockchains uniquely secure and trustworthy. It delves into the history and evolution of this technology, from its inception as the framework behind Bitcoin to its current status as a platform for transforming industries including finance, healthcare, and supply chain management. 
  Each chapter is meticulously crafted to guide readers through the complex landscape of cryptographic methods, consensus mechanisms, and the development of smart contracts. Readers will gain practical knowledge on how to design and implement their own decentralized applications using blockchain technology. The book not only covers popular platforms like Ethereum and Cardano but also examines emerging trends and the future potential of blockchain integration with artificial intelligence and the Internet of Things. 
  Addressing both the opportunities and challenges associated with blockchain adoption, Blockchain and Decentralized Applications provides a balanced perspective on scalability issues, privacy concerns, and regulatory implications. This book is an essential resource for anyone seeking to understand or contribute to the development of decentralized technology solutions that offer enhanced transparency, heightened security, and resistance to censorship.

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  E-Marketing Business - The...

  Colin Marks

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  E-Marketing Business: The Expert Guide on How You Can Start Your Own Online Business Even Without Spending a Single Cent! 
  Whether you’re looking to build a full-time career for yourself, looking to make just enough to buy that extra car or take that extravagant vacation, just trying to make ends meet or looking to enjoy the lifestyle of the rich and famous, you will be glad to know that there are people online doing exactly that today just by having their own online business. But because there’s a lot of online businesses these days, your goal is to stand out and get as many people as possible interested in what you have to sell. That’s why you have to research and learn as much as you can before starting your own online business to make sure you stand out from the crowd and earn as much as you can to achieve all your financial dreams. 
  This audiobook will teach you all the steps in order to make sure you will start your own online business in excellent footing and make sure you will achieve success. 
  This audiobook will discuss the following: 
  - The Concept 
  - Choosing Your Niche 
  - Establishing Your Presence Online 
  - Your Affiliate Links 
  - Getting Traffic 
  - Moving Beyond Free 
  - And many more! 
  If you want to learn more, scroll up and click “add to cart” now!

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  Super Pumped: Book Summary &...

  Alexander Pike

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  This content is an independent and unofficial summary created for informational and educational purposes only. It is not affiliated with, authorized, approved, licensed, or endorsed by the original author or publisher. All rights to the original work belong to its respective copyright holders. This summary is not intended to substitute the original book, but to offer a concise overview and interpretation of its main ideas.
   
  
  In the cutthroat world of tech startups, audacious leadership and relentless execution can reshape entire industries. Super Pumped chronicles the meteoric rise and tumultuous reign of Uber, a company that redefined transportation—but not without leaving a trail of disruption, controversy, and high‐stakes drama. Listeners will experience the adrenaline rush of rapid expansion, the egos and ambition that fueled a billion‐dollar juggernaut, and the sobering pitfalls of scaling at all costs.

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